Author: Marisa Abrajano
Publisher: Stanford University Press
ISBN: 0804768951
Category : Political Science
Languages : en
Pages : 211
Book Description
This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.