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Author: Alan Barnard Publisher: Kogan Page Publishers ISBN: 0749464216 Category : Business & Economics Languages : en Pages : 232
Book Description
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
Author: Alan Barnard Publisher: Kogan Page Publishers ISBN: 0749464216 Category : Business & Economics Languages : en Pages : 232
Book Description
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
Author: United States. Congress. House. Committee on Post Office and Civil Service. Subcommittee on Civil Service Publisher: ISBN: Category : Charities Languages : en Pages : 760
Author: Christine Pelosi Publisher: Berrett-Koehler Publishers ISBN: 0979482208 Category : Business & Economics Languages : en Pages : 254
Book Description
The daughter of Nancy Pelosi, the nations first female Speaker of the House, offers a guidebook for citizens wanting to enter public service and become involved in their communities, whether through working with nonprofit agencies or seeking election to office.
Author: Prince C. Akubue Publisher: Partridge Publishing ISBN: 1482889897 Category : Political Science Languages : en Pages : 108
Book Description
This Treatise is useful for the experienced campaigner and novice alike. It probes beneath the surface and points to the real meaning behind the strategies and secrets of election victory. A written campaign plan, like the plan for building a house, defines the overall political landscape, the strategy and resources required to get to Election Day. As with construction plans, this Campaign Treatise should serve as a guide to be referred to when questions arise.
Author: Miloš Gregor Publisher: Taylor & Francis ISBN: 1040117775 Category : Business & Economics Languages : en Pages : 162
Book Description
Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape. Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies. The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.
Author: Gupta Ruchi Publisher: S. Chand Publishing ISBN: 812194001X Category : Business & Economics Languages : en Pages : 414
Book Description
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Author: Montague Brown Publisher: Jones & Bartlett Learning ISBN: 9780834203020 Category : Business & Economics Languages : en Pages : 230
Book Description
This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.
Author: Michael G. Long Publisher: Presbyterian Publishing Corp ISBN: 1646981960 Category : Juvenile Fiction Languages : en Pages : 0
Book Description
One line straight down. One line to the right. One line to the left, then a circle. That was all—just three lines in a circle. This bold picture book tells the story of the peace symbol—designed in 1958 by a London activist protesting nuclear weapons—and how it inspired people all over the world. Depicting the symbol's travels from peace marches and liberation movements to the end of apartheid and the fall of the Berlin Wall, Three Lines in a Circle offers a message of inspiration to today's children and adults who are working to create social change. An author’s note provides historical background and a time line of late twentieth-century peace movements.
Author: Alan Barnard
Author: Alan Barnard
Author: Christopher Schwarz
Author: United States. Congress. House. Committee on Post Office and Civil Service. Subcommittee on Civil Service
Author: Christine Pelosi
Author: Prince C. Akubue
Author: Miloš Gregor
Author: Gupta Ruchi
Author: Montague Brown
Author: Michael G. Long
Author: United States. Congress. Senate. Committee on Rules and Administration