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Author: Lynda Lee Kaid Publisher: Hampton Press (NJ) ISBN: 9781572733213 Category : Communication in politics Languages : en Pages : 0
Book Description
An analysis of the various forms of political communicaton found in a presidential campaign and the effects of its messages on voters. The 1996 campaign, constructed through the interplay of candidate, media and citizen voices, is presented as a model that can be applied to any political campaign.
Author: Lynda Lee Kaid Publisher: Hampton Press (NJ) ISBN: 9781572733213 Category : Communication in politics Languages : en Pages : 0
Book Description
An analysis of the various forms of political communicaton found in a presidential campaign and the effects of its messages on voters. The 1996 campaign, constructed through the interplay of candidate, media and citizen voices, is presented as a model that can be applied to any political campaign.
Author: William L. Benoit Publisher: Praeger ISBN: Category : Language Arts & Disciplines Languages : en Pages : 296
Book Description
Benoit, Blaney, and Pier apply the functional theory of political campaign discourse to the 1996 presidential campaign. When a citizen casts a vote, he or she makes a decision about which candidate is preferable. There are only three types of rhetorical strategies for persuading voters to believe a candidate is the better choice: acclaiming or self-praise, attacking or criticizing an opponent, and defending or responding to attacks. As they illustrate, acclaims, if accepted by the audience, make the candidate appear better. Attacks can make the opponent seem worse, improving the source's apparent preferability. If attacked, a candidate can attempt to restore—or prevent—lost credibility by defending against that attack. As Benoit, Blaney, and Pier point out, the functional theory of political communication is relatively new, and their book illustrates it with a detailed analysis of the most recent presidential campaign. One of the major strengths of the study is the variety of message forms examined: television spots, debates, talk radio appearances, keynote speeches, acceptance speeches, speeches by spouses, radio addresses, and free television time remarks. It also examines all three parts of the campaign—primary, nominating conventions, and general campaign. This comprehensive analysis of the '96 presidential campaign will be of considerable use to students, scholars, and other researchers dealing with contemporary American electioneering.
Author: E. D. Dover Publisher: Praeger ISBN: Category : Language Arts & Disciplines Languages : en Pages : 224
Book Description
This book is an examination of the central role of incumbency in the televised world of American presidential elections and analyzes how an individual incumbent, Bill Clinton, influenced the recurring and predictable patterns of televised news in ways that secured his reelection. Dover advances a theoretical perspective on the importance of incumbency and links it to the institutional and rhetorical features of the presidential office. He describes how television news media responds to incumbency by depicting a strong incumbent, one who leads in the polls and eventually wins, as a statesman deserving of reelection, and by showing a weak incumbent, one who trails in the polls and eventually loses, as a troubled politician unqualified for office. Professor Dover demonstrates that the uniquely appearing events of the 1996 Campaign were not unique, but were instead additional manifestations of the recurring patterns by which incumbency and television news operate in American politics. Clinton became a strong incumbent before the election began and TV news media responded predictably. After examining how Clinton became a strong incumbent by defeating the Republicans in a highly televised series of battles in 1995 over Medicare and the federal budget, he then describes how the news media responded to Clinton's strength by directing attention to the most divisive aspects of the Republican nomination campaign while presenting Clinton as a statesman. He also examines the general election campaign from the same perspective, while demonstrating how TV news media constantly depicted Clinton as a likely winner while focusing on Dole as the probable loser. An important analysis for all students and researchers of presidential elections and political journalism.
Author: John Clifford Green Publisher: Routledge ISBN: 1315501848 Category : Political Science Languages : en Pages : 277
Book Description
First Published in 1999. The 1996 elections revealed that unmistakeable, dramatic changes have occurred in the way federal campaigns are paid for. Through soft money donations, issue advocacy campaigns and other stratagems, parties and candidates have been able to circumvent the regulations put in place after the Watergate scandal. Despite rhetorical condemnations, there is every reason to expect these trends to continue in the future. This study of the 1996 election- the latest in a highly praised series sponsored by the Citizens' Research Foundation- systematically examines the new campaign finance practices and their consequences.
Author: William O'Rourke Publisher: University of Notre Dame Press ISBN: Category : Political Science Languages : en Pages : 572
Book Description
This revised volume reveals how the presidential campaign worked during the build-up to the last US election. Looking forward to campaign 2000, the books looks at characters such as Colin Powell and Ross Perot, and features a new chapter titled From Monica to Milosevic, 1998-1999.
Author: Lynda Lee Kaid
Author: Lynda Lee Kaid
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Author: William L. Benoit
Author: E. D. Dover
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Author: John Clifford Green
Author: United States
Author: William O'Rourke