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Author: Monty McCord Publisher: Rowman & Littlefield ISBN: 1493030884 Category : Biography & Autobiography Languages : en Pages : 217
Book Description
Calling the Brands tells the story of the, "range detectives," "stock detectives," and "inspectors," who usually worked completely alone, courageously capturing or killing livestock rustlers in order to assure the survivability of the ranchers. The detectives and inspectors had to be proficient in "calling the brands," which meant being able to read a brand and identify its owner. While most western lawmen's titles and many of them are familiar, less well known are the various titles and names of those who protected the cattle industry from being carted away lock, stock and barrel by the unscrupulous and who helped shaped the West as we know it.
Author: Monty McCord Publisher: Rowman & Littlefield ISBN: 1493030884 Category : Biography & Autobiography Languages : en Pages : 217
Book Description
Calling the Brands tells the story of the, "range detectives," "stock detectives," and "inspectors," who usually worked completely alone, courageously capturing or killing livestock rustlers in order to assure the survivability of the ranchers. The detectives and inspectors had to be proficient in "calling the brands," which meant being able to read a brand and identify its owner. While most western lawmen's titles and many of them are familiar, less well known are the various titles and names of those who protected the cattle industry from being carted away lock, stock and barrel by the unscrupulous and who helped shaped the West as we know it.
Author: Donald Miller Publisher: HarperCollins Leadership ISBN: 0718033337 Category : Business & Economics Languages : en Pages : 241
Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Jake Knapp Publisher: Simon and Schuster ISBN: 1501121774 Category : Business & Economics Languages : en Pages : 288
Book Description
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
Author: Jeremy Miller Publisher: Dundurn ISBN: 1459728122 Category : Business & Economics Languages : en Pages : 277
Book Description
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Author: Matt Haig Publisher: Kogan Page Publishers ISBN: 9780749448264 Category : Business & Economics Languages : en Pages : 340
Book Description
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Author: Ashutosh Garg Publisher: Bloomsbury Publishing ISBN: 9388038622 Category : Business & Economics Languages : en Pages : 165
Book Description
There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.
Author: Publisher: Cybellium ISBN: 183679214X Category : Business & Economics Languages : en Pages : 223
Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Adam Jolly Publisher: Kogan Page Publishers ISBN: 0749473169 Category : Business & Economics Languages : en Pages : 336
Book Description
The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from SME specialists in finance, HR, marketing, innovation, people and IT, as well as help on enterprise risk and useful legal advice. It is the reference source of choice to help you ensure and manage business growth, particularly in challenging economic conditions. Now in its 16th edition, this book looks at all the areas ripe for exploitation by your growing business and discusses ways you can manage the associated risks. It gives a comprehensive insight into the challenges involved in building a high-growth venture in 2015 and beyond.
Author: Bezalel Gidey Publisher: Bezalel Gidey ISBN: Category : Business & Economics Languages : en Pages : 24
Book Description
Bezalel Gidey Born on January 20th, 2003 in Asmara, Eritrea. Parents Kidane Hailemicheal and Semhar Tekeste. Younger brother Lemuel Kidane Gidey. Bezalel moved to Seattle, WA, USA in 2006. He grew up in Seattle going to Stevens Elementary, Washington Middle School, and Garfield Highschool. Attended Seattle University and Seattle Central Colleges. Received secondary schooling at Rainier Scholars. He started BzCapitalConsulting in 2020 at the height of covid to help grow small businesses around the country in hopes that in the event of COVID that family businesses have the tools and awareness to sell online. Bezalel Gidey is the owner of BzCapitalConsulting. A consulting company that helps small businesses grow their branding and revenue. He is an Author of many books including the Secret of Social Media branding, A Dream of a Lifetime, and many more books published on Amazon, Kindle, Google Books and many more Publishers. He is a renowned specialist when it comes to online marketing and branding and has helped many small businesses with growing their revenue and brand on the internet. He is a sales entrepreneur, author, speaker, investor, and coach. He has worked within family businesses, restaurants, trucking, brick-and-mortar and online businesses. Bezalel Gidey is a motivational speaker, Author, Writer, Eritrean-American Entrepreneur, Branding and Marketing Coach, Sales Leader and CEO and Founder of BzCapitalConsulting.
Author: Dick Martin Publisher: AMACOM ISBN: 0814428460 Category : Business & Economics Languages : en Pages : 304
Book Description
For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns thriving and hanging on for dear life.Perhaps no individual experienced as much of the roller-coaster ride as Dick Martin, an executive vice president and 30-year AT&T veteran with both a bird’s-eye view of and a crucial role in the company’s bumpy history.Tough Calls is the ultimate inside look at how AT&T tried to cope with a “perfect storm” of fierce competition, economic turmoil, and punishing media scrutiny. Mixing unflinching candor with love for the company he helped steer -- and clear respect for many of his long-time colleagues -- Martin takes you through boardroom and back room to shed unprecedented light on:* How the 1996 bungled announcement of 40,000 layoffs nearly destroyed the company* How flawed succession planning precipitated sharp declines in AT&T’s stock price* The never-ending, ugly turf battles with the “Baby Bells” brought on by the AT&T breakup* How even small interest groups can have a tremendous influence on business decisions, and how the media are largely responsible for determining what is business news on any given dayTough Calls is also a cautionary tale to be heeded by all businesses, using AT&T’s experience in the brutal telecom wars as a backdrop for new strategies in weathering unforgiving business conditions. Just a few of the lessons to be learned include:* How to avoid the most common mistakes that executives make, such as being held hostage by unrealistic expectations, waiting too long to make critical changes, and building their celebrity rather than their credibility* How to balance internal and external communications, and how and when to deal with the business media* How to improve relationships between PR executives and the “C” suite -- CEO, CFO, Chief Counsel, etc.--and how to make public relations more strategic* How to build and sustain favorable brand recognition and investor allure even in the face of bitter competition and unpredictable market conditionsAs candid and fascinating as it is constructive, Tough Calls is itself a call to attention and to arms, in preparation for the many battles that every business must eventually face, against fierce adversaries, and even within its own camp.
Author: Monty McCord
Author: Monty McCord
Author: Donald Miller
Author: Jake Knapp
Author: Jeremy Miller
Author: Matt Haig
Author: Ashutosh Garg
Author: 
Author: Adam Jolly
Author: Bezalel Gidey
Author: Dick Martin