Author: Mary Therese CarrollPublisher:
ISBN:
Category :
Languages : en
Pages : 214
Book Description
California Management Review: a Readership Survey
Author: Mary Therese CarrollPublisher:
ISBN:
Category :
Languages : en
Pages : 214
Book Description
California Management Review
Author: Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 712
Book Description
California Management Review (majalah).
Author: University of California (Berkeley)Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages :
Book Description
California Management Review
Author: Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 298
Book Description
MANGEMENT REVIEW JANUARY 1962 VOLUME 51 No. 1
Author: California Management Review
Author: University of California, Irvine. Graduate School of Business AdministrationPublisher: Berkeley, Calif. : Graduate School of Busines Administration, University of California
ISBN:
Category : Industrial management
Languages : en
Pages :
Book Description
CMR, California Management Review
Author: California Management Review
Author: David VogelThe Retailing Reader
Author: John DawsonPublisher: Routledge
ISBN: 1000100944
Category : Business & Economics
Languages : en
Pages : 481
Book Description
Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: consumers and shoppers retail branding and marketing merchandising and buying; strategy, power and policy international retailing. Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.
Author: