Wire and Cable for Electronics PDF Download

Author: Neil Sclater
Publisher: McGraw-Hill Companies
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 256

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Book Description

Author: Eugene R. Bartlett
Publisher: McGraw-Hill Professional Publishing
ISBN:
Category : Education
Languages : en
Pages : 424

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Book Description
The cable industry is undergoing a wrenching period of change and convergence, as fiber optic and digital technologies remake the landscape and high speed digital access presents applications and opportunities. This is a guide to the nuts and bolts technology issues driving these changes.

Author: John Philip Jones
Publisher: SAGE
ISBN: 9780761912392
Category : Business & Economics
Languages : en
Pages : 564

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Book Description
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.

Author: Rudy Bretz
Publisher: Educational Technology
ISBN: 9780877780892
Category : Technology & Engineering
Languages : en
Pages : 164

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Book Description

Author: Roderick W. Smith
Publisher: Addison-Wesley Professional
ISBN:
Category : Computers
Languages : en
Pages : 644

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Book Description
High-speed Internet access: the definitive "how-to" guide! Covers cable, DSL, and next-generation wireless high-speed Internet connections, this handbook also Includes Windows, MacOS and Linux coverage.

Author: Gerard J Tellis
Publisher: SAGE
ISBN: 1446265900
Category : Business & Economics
Languages : en
Pages : 513

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Book Description
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 414

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Book Description

Author: William C. Hsiao
Publisher:
ISBN:
Category : Cable television
Languages : en
Pages : 138

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Book Description

Author: Ronald B. Kaatz
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 288

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Book Description

Author: Frederick M. Baumgartner
Publisher:
ISBN: 9780985358945
Category : Performing Arts
Languages : en
Pages : 164

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Book Description
This book covers the basics of TV master control operation so an operator is familiar with the concepts, practices and the regulations inherent in the job. This book is specifically designed for those with a minimum to moderate amount of master control exposure. Experienced operators and non-technical managers will also benefit from the text.