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Buzz Off!/Showtime!

Buzz Off!/Showtime! PDF Author: Lisa Papademetriou
Publisher: RH/Disney
ISBN: 0736428410
Category : Juvenile Fiction
Languages : en
Pages : 37

Book Description
While Bonnie is out, her toys try to fix Buzz Lightyear, who has been knocked into Repeat mode, and put on a talent show, although Buzz has trouble finding an act that is right for him.

Buzz Off!/Showtime!

Buzz Off!/Showtime! PDF Author: Lisa Papademetriou
Publisher: RH/Disney
ISBN: 0736428410
Category : Juvenile Fiction
Languages : en
Pages : 37

Book Description
While Bonnie is out, her toys try to fix Buzz Lightyear, who has been knocked into Repeat mode, and put on a talent show, although Buzz has trouble finding an act that is right for him.

Television Brandcasting

Television Brandcasting PDF Author: Jennifer Gillan
Publisher: Routledge
ISBN: 1135020620
Category : Language Arts & Disciplines
Languages : en
Pages : 294

Book Description
Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

Jet

Jet PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 64

Book Description
The weekly source of African American political and entertainment news.

Jet

Jet PDF Author:
Publisher:
ISBN:
Category : African Americans
Languages : en
Pages : 554

Book Description


Buzz

Buzz PDF Author: Marian Salzman
Publisher: John Wiley & Sons
ISBN: 9780471273455
Category : Business & Economics
Languages : en
Pages : 264

Book Description
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

Handbook of Research-Based Practice in Early Education

Handbook of Research-Based Practice in Early Education PDF Author: D. Ray Reutzel
Publisher: Guilford Publications
ISBN: 1462519253
Category : Education
Languages : en
Pages : 481

Book Description
Written expressly for early childhood educators, and those who support their professional development, this handbook distills essential knowledge about how to help all PreK-3 learners succeed. Leading experts describe doable ways to create effective learning environments and implement instructional practices with a strong evidence base. Engaging vignettes illustrate discussions of such topics as differentiated instruction, response to intervention, the Common Core standards, social and emotional learning, assessment, and teaching across the curriculum. Each chapter links cutting-edge research to practical applications, examples, and professional development activities.

Extraordinary*

Extraordinary* PDF Author: Adam Selzer
Publisher: Delacorte Books for Young Readers
ISBN: 0385736495
Category : Juvenile Fiction
Languages : en
Pages : 338

Book Description
Fourteen-year-old Jennifer sets the record straight after a best-selling book, ostensibly written about her, declares that her life was improved by her fairy godparent, who is actually a creepy, unkempt drunk with greasy hair.

Broadcasting & Cable

Broadcasting & Cable PDF Author:
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 470

Book Description


The Advocate

The Advocate PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 72

Book Description
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.

Cable Vision

Cable Vision PDF Author:
Publisher:
ISBN:
Category : Cable television
Languages : en
Pages : 944

Book Description