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Author: Trisha King Publisher: McGraw-Hill/Contemporary ISBN: Category : Discount houses (Retail trade) Languages : en Pages : 420
Book Description
Shopping experts Trisha King and Deborah Newmark show readers how to save hundreds--even thousands--of dollars yearly while shopping conveniently from their homes, in their neighborhoods, or while traveling anywhere in the United States. The Southern California edition of Buying Retail Is Stupid! has been a consistent bestseller and is now in its fifth edition.
Author: Trisha King Publisher: McGraw-Hill/Contemporary ISBN: Category : Discount houses (Retail trade) Languages : en Pages : 420
Book Description
Shopping experts Trisha King and Deborah Newmark show readers how to save hundreds--even thousands--of dollars yearly while shopping conveniently from their homes, in their neighborhoods, or while traveling anywhere in the United States. The Southern California edition of Buying Retail Is Stupid! has been a consistent bestseller and is now in its fifth edition.
Author: Trisha King Publisher: McGraw-Hill/Contemporary ISBN: Category : Chicago (Ill.) Languages : en Pages : 428
Book Description
Offering valuable information on all aspects of discount shopping--outlets, mail order, resale and thrift stores, auctions, and more--this book includes a directory of consumer resource guides plus special discount coupons for additional savings.
Author: Steve Krug Publisher: Pearson Education ISBN: 0321648781 Category : Computers Languages : en Pages : 325
Book Description
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Author: Lee Eisenberg Publisher: Free Press ISBN: 9781451668223 Category : Business & Economics Languages : en Pages : 0
Book Description
In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.
Author: Trisha King
Author: Trisha King
Author: Trisha King
Author: Trisha King
Author: Ellie Miller
Author: Trisha King
Author: Keith J. Cunningham
Author: 
Author: Eleanor Miller
Author: Steve Krug
Author: Lee Eisenberg