Author: George David Hughes
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
Book Description
This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated. Originally published 1974. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Buyer/consumer Information Processing
Author: George David Hughes
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
Book Description
This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated. Originally published 1974. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
Book Description
This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated. Originally published 1974. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Consumer Behavior, an Information Processing Perspective
Author: Brian Sternthal
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Buyer, Consumer Information Processing
Author: George David Hughes
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 425
Book Description
A joint project of the Association for Consumer Research and the American Marketing Association.
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 425
Book Description
A joint project of the Association for Consumer Research and the American Marketing Association.
An Information Processing Theory of Consumer Choice
Author: James R. Bettman
Publisher: Addison Wesley Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
Book Description
Publisher: Addison Wesley Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
Book Description
Consumer Search and Public Policy
Author: Howard Beales
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 34
Book Description
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 34
Book Description
How Consumers Use Product Information
Author: William L. Wilkie
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 90
Book Description
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 90
Book Description
Buyer-consumer Information Processing
Author: Association for Consumer Research,U.S.
Publisher:
ISBN:
Category :
Languages : en
Pages : 425
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 425
Book Description
The Effect of Information on Consumer and Market Behavior
Author: Andrew A. Mitchell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 136
Book Description
Abstract: In order to understand how the market system provides information to buyers, the effect of information on consumer and market behavior is examined from the perspectives of economics, consumer psychology, and public policy. Economic analyses of information transmission and advertising are presented. Effects of different types of information on the behavior of firms, and information search strategies which consumers use to extract information from mass media advertisements are evaluated. Theories of information encoding and storage are described in terms of their implications for consumer research. The causes of information imperfections in local consumer markets (markets where different prices are charged for the same quality) are reviewed. Advertising regulation policy considerations are also examined. Consumer information systems for local services are discussed from the viewpoint of information needs and consumer patterns of information avoidance. (nm).
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 136
Book Description
Abstract: In order to understand how the market system provides information to buyers, the effect of information on consumer and market behavior is examined from the perspectives of economics, consumer psychology, and public policy. Economic analyses of information transmission and advertising are presented. Effects of different types of information on the behavior of firms, and information search strategies which consumers use to extract information from mass media advertisements are evaluated. Theories of information encoding and storage are described in terms of their implications for consumer research. The causes of information imperfections in local consumer markets (markets where different prices are charged for the same quality) are reviewed. Advertising regulation policy considerations are also examined. Consumer information systems for local services are discussed from the viewpoint of information needs and consumer patterns of information avoidance. (nm).
Consumer and Industrial Buying Behavior
Author: Arch G. Woodside
Publisher: North Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 552
Book Description
Publisher: North Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 552
Book Description
How Children Learn to Buy
Author: Scott Ward
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description