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Author: P. Santhi Publisher: LAP Lambert Academic Publishing ISBN: 9783659174391 Category : Languages : en Pages : 304
Book Description
India has emerged as the largest producer of milk in the world with the most successful developmental programmes based on the principles of co-operation. The milk market in India is predominantly in the unorganised sector and is fragmented which handle comparatively small quantity of raw milk. They are the biggest challenge to the organised dairy industry comprises of government, co-operative and the private dairies who market branded pasteurised milk. Marketing of branded pasteurised milk is different when compared to other consumer goods due to product characteristics, variants, usage patterns, consumer perceptions and behaviour, distribution practices and retailers profile. To reap the benefits gone into the efforts of dairy development, it has to shift its focus on marketing efforts for which understanding of consumer behaviour forms the basis. Of all the market segments, the urban household segment provides a stable market with respect to demand for fluid milk. This book will be useful to dairy co-operative societies, private sector dairy firms, marketers of fluid milk, government, policymakers and scholars to work towards strengthening and developing fluid milk market.
Author: P. Santhi Publisher: LAP Lambert Academic Publishing ISBN: 9783659174391 Category : Languages : en Pages : 304
Book Description
India has emerged as the largest producer of milk in the world with the most successful developmental programmes based on the principles of co-operation. The milk market in India is predominantly in the unorganised sector and is fragmented which handle comparatively small quantity of raw milk. They are the biggest challenge to the organised dairy industry comprises of government, co-operative and the private dairies who market branded pasteurised milk. Marketing of branded pasteurised milk is different when compared to other consumer goods due to product characteristics, variants, usage patterns, consumer perceptions and behaviour, distribution practices and retailers profile. To reap the benefits gone into the efforts of dairy development, it has to shift its focus on marketing efforts for which understanding of consumer behaviour forms the basis. Of all the market segments, the urban household segment provides a stable market with respect to demand for fluid milk. This book will be useful to dairy co-operative societies, private sector dairy firms, marketers of fluid milk, government, policymakers and scholars to work towards strengthening and developing fluid milk market.
Author: Anu K. Mittal Publisher: DIANE Publishing ISBN: 9780788178351 Category : Business & Economics Languages : en Pages : 182
Book Description
Provides information on: (1) the factors that influence the price of fluid milk as it moves from the farm to the consumer; (2) the portion of the average retail price of a gallon of fluid milk that is received by farmers, coops, wholesalers, & retailers in selected markets across the country; (3) changes in farm & retail prices & their effect on the farm-to-retail spread; (4) the way changes in prices at any given level in the milk marketing chain are reflected in changes in prices at the other levels; & (5) different retail pricing relationships that exist in selected markets among the 4 kinds of milk -- whole, reduced-fat (2%), low-fat (1%), & fat-free (skim).
Author: Signe Krarup Publisher: Edward Elgar Publishing ISBN: 9781781958209 Category : Business & Economics Languages : en Pages : 328
Book Description
Over the past decade there has been growing interest in the role of information in the promotion of environmentally friendly behaviour. This book examines how and why the provision of such information can affect individual decisions concerning buying or consuming a product or valuing a policy. The information can take the form of a product label or a statement in a survey questionnaire, and the decision can be what product to buy, what food to eat or how to answer a contingent valuation question. The chapters in this volume carefully explore the explanations for consumer behaviour in different scenarios where information is provided about the 'public' implications of individual decisions. The first set of chapters examines the prospects for eco-labelling as a tool of environmental policy from a variety of different perspectives. They also look at how this form of information provision compares with more familiar policy instruments in achieving efficiency goals. In the second and third sections the focus is on environmental and food labelling, in which a combination of private and public motives for purchase decisions is found. Finally, the role of information in contingent valuation surveys is considered, in particular the impact of information and time in altering stated value responses.
Author: P. Santhi
Author: P. Santhi
Author: D. H. Carley
Author: Lynsey Hollywood
Author: Anu K. Mittal
Author: Patrick Edward O'Donnell
Author: 
Author: Warren Wright Shearer
Author: Boston Milkshed Price Committee
Author: Dr.K.Santhana Lakshmi
Author: Signe Krarup