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Author: Anat Shenker-Osorio Publisher: Public Affairs ISBN: 1610391772 Category : Business & Economics Languages : en Pages : 258
Book Description
Argues that the economic debate is often won with faulty messages and personification of the economy, leading to uncertainty as to what the economy actually is.
Author: Anat Shenker-Osorio Publisher: Public Affairs ISBN: 1610391772 Category : Business & Economics Languages : en Pages : 258
Book Description
Argues that the economic debate is often won with faulty messages and personification of the economy, leading to uncertainty as to what the economy actually is.
Author: Emma St Clair Publisher: Independently Published ISBN: Category : Languages : en Pages : 434
Book Description
"You can't Schitt's Creek a town, Tank." "And you can't verb a noun, son." When a family of former pro football players buy a small Texas town, they didn't intend to start a war with its residents ... or to fall in love. Ever since his career-ending injury, Pat has bounced from job to job, idea to idea, short-lived relationship to short-lived relationship. But when his father purchases the town of Sheet Cake, Pat suddenly sees his life with clear purpose: get his brothers on board with his dad's wild idea and win back the one woman who got away. Lindy was supposed to be traveling the world, not stuck in a small town, caring for her niece. But she would do anything to keep custody of Jo--even if that looks like a marriage of convenience with the man who already broke her heart once. Now if she can only keep herself from falling back in love with her husband... This is a small town, marriage of convenience romantic comedy with plenty of sizzle while keeping the bedroom door closed. It's the first in a spinoff series following Harper's brothers (from Falling for Your Best Friend). You don't need to have read the Love Clichés series first to enjoy this book.
Author: Peter Levitan Publisher: ISBN: 9780988311923 Category : Languages : en Pages : 266
Book Description
The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
Author: Molly Baz Publisher: Clarkson Potter ISBN: 0593138279 Category : Cooking Languages : en Pages : 306
Book Description
NEW YORK TIMES BESTSELLER • A thoroughly modern guide to becoming a better, faster, more creative cook, featuring fun, flavorful recipes anyone can make. ONE OF THE BEST COOKBOOKS OF THE YEAR: NPR, Food52, Taste of Home “Surprising no one, Molly has written a book as smart, stylish, and entertaining as she is.”—Carla Lalli Music, author of Where Cooking Begins If you seek out, celebrate, and obsess over good food but lack the skills and confidence necessary to make it at home, you’ve just won a ticket to a life filled with supreme deliciousness. Cook This Book is a new kind of foundational cookbook from Molly Baz, who’s here to teach you absolutely everything she knows and equip you with the tools to become a better, more efficient cook. Molly breaks the essentials of cooking down to clear and uncomplicated recipes that deliver big flavor with little effort and a side of education, including dishes like Pastrami Roast Chicken with Schmaltzy Onions and Dill, Chorizo and Chickpea Carbonara, and of course, her signature Cae Sal. But this is not your average cookbook. More than a collection of recipes, Cook This Book teaches you the invaluable superpower of improvisation though visually compelling lessons on such topics as the importance of salt and how to balance flavor, giving you all the tools necessary to make food taste great every time. Throughout, you’ll encounter dozens of QR codes, accessed through the camera app on your smartphone, that link to short technique-driven videos hosted by Molly to help illuminate some of the trickier skills. As Molly says, “Cooking is really fun, I swear. You simply need to set yourself up for success to truly enjoy it.” Cook This Book will help you do just that, inspiring a new generation to find joy in the kitchen and take pride in putting a home-cooked meal on the table, all with the unbridled fun and spirit that only Molly could inspire.
Author: H. Lee Rust Publisher: ISBN: 9781564148452 Category : Business & Economics Languages : en Pages : 0
Book Description
The 1980s saw the beginning of the greatest merger boom in history. Year after year, the number of mergers and acquisitions climbed. Mergers between large companies make headlines, but companies of any size may find it beneficial to engage in mergers and acquisitions. Author H. Lee Rust explains the basics of acquisitions in clear, simple prose for companies that are too small to make the evening news. His book will be most useful to small- and medium-sized firms whose leaders lack experience in acquisitions. He provides sound, practical advice, easy-to-use checklists, and a CD-ROM workbook with spreadsheets, calculations, sample letters and more. If you manage a small company, getAbstract suggests reading this book before you get involved in your first acquisition.
Author: April Dunford Publisher: ISBN: 9781999023003 Category : Business & Economics Languages : en Pages : 0
Book Description
You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.
Author: John Marszalkowski Publisher: Lulu.com ISBN: 1732022615 Category : Biography & Autobiography Languages : en Pages : 230
Book Description
A humorously self-deprecating memoir; This book is a rollercoaster through the ADHD mind of a father trying to time-capsule his brain before a drunk t-bones him off the Hoan Bridge.
Author: Liesl Clark Publisher: Atria Books ISBN: 1982113804 Category : House & Home Languages : en Pages : 288
Book Description
In the spirit of The Gentle Art of Swedish Death Cleaning and The Joy of Less, experience the benefits of buying less and sharing more with this accessible 7-step guide to decluttering, saving money, and creating community from the creators of the Buy Nothing Project. In their island community, friends Liesl Clark and Rebecca Rockefeller discovered that the beaches of Puget Sound were spoiled by a daily influx of plastic items and trash washing on shore. From pens and toothbrushes to toys and straws, they wondered, where did it all come from? Of course, it comes from us—our homes, our backyards, our cars, and our workplaces. And so, a rallying cry against excess stuff was born. In 2013, they launched the first Facebook Buy Nothing Project group in their small town off the coast of Seattle, and they never expected it to become a viral sensation. Today there are thousands of Buy Nothing groups all over the world, boasting more than a million members, and 5,000 highly active volunteers. Inspired by the ancient practice of gift economies, where neighbors share and pool resources,The Buy Nothing, Get Everything Plan introduces an environmentally conscious 7-step guide that teaches us how to buy less, give more, and live generously. At once an actionable plan and a thought-provoking exploration of our addiction to stuff, this powerful program will help you declutter your home without filling landfills, shop more thoughtfully and discerningly, and let go of the need to buy new things. Filled with helpful lists and practical suggestions including 50 items you never need to buy (Ziploc bags and paper towels) and 50 things to make instead (gift cards and salad dressing), The Buy Nothing, Get Everything Plan encourages you to rethink why you shop and embrace a space-saving, money-saving, and earth-saving mindset of buying less and sharing more.
Author: Evan Marc Katz Publisher: Springer Science & Business ISBN: 9781580085717 Category : Computers Languages : en Pages : 196
Book Description
Provides practical advice for online dating, covering such topics as choosing the right Web site, writing effective profiles, writing an introductory letter, and meeting for a date.
Author: Stephen King Publisher: Scribner ISBN: 1982127791 Category : Fiction Languages : en Pages : 1184
Book Description
It: Chapter Two—now a major motion picture! Stephen King’s terrifying, classic #1 New York Times bestseller, “a landmark in American literature” (Chicago Sun-Times)—about seven adults who return to their hometown to confront a nightmare they had first stumbled on as teenagers…an evil without a name: It. Welcome to Derry, Maine. It’s a small city, a place as hauntingly familiar as your own hometown. Only in Derry the haunting is real. They were seven teenagers when they first stumbled upon the horror. Now they are grown-up men and women who have gone out into the big world to gain success and happiness. But the promise they made twenty-eight years ago calls them reunite in the same place where, as teenagers, they battled an evil creature that preyed on the city’s children. Now, children are being murdered again and their repressed memories of that terrifying summer return as they prepare to once again battle the monster lurking in Derry’s sewers. Readers of Stephen King know that Derry, Maine, is a place with a deep, dark hold on the author. It reappears in many of his books, including Bag of Bones, Hearts in Atlantis, and 11/22/63. But it all starts with It. “Stephen King’s most mature work” (St. Petersburg Times), “It will overwhelm you…to be read in a well-lit room only” (Los Angeles Times).
Author: Anat Shenker-Osorio
Author: Anat Shenker-Osorio
Author: Emma St Clair
Author: Peter Levitan
Author: Molly Baz
Author: H. Lee Rust
Author: April Dunford
Author: John Marszalkowski
Author: Liesl Clark
Author: Evan Marc Katz
Author: Stephen King