Business Strategy of British Airways. A Case Study PDF Download

Author: Amritpal Hayre
Publisher: GRIN Verlag
ISBN: 3656875618
Category : Business & Economics
Languages : en
Pages : 21

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Book Description
Project Report from the year 2014 in the subject Business economics - General, grade: 80% (Distinction), , language: English, abstract: This report discusses British Airways in a strategic context whilst producing organisational and environmental audits on the case study. Furthermore it identifies the stakeholders and suggests a business strategy for the organisation. Finally timescales are proposed to achieve and monitor the strategy for the context of British Airways whilst identifying the resource requirements. This report is part of the BTEC Higher National Diploma series by the author and relates to Unit 7 - Business Strategy.

Author: Luke Ike
Publisher: Xlibris Corporation
ISBN: 1524597511
Category : History
Languages : en
Pages : 228

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Book Description
This book produces a comprehensive introduction to business strategy. The purpose is to help managers and students who aim to be managers develop their awareness and understanding of business strategy.

Author: David Edgar
Publisher: Bloomsbury Publishing
ISBN: 0230344399
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

Author: Wack
Publisher:
ISBN: 9780000856173
Category :
Languages : en
Pages :

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Book Description

Author: George Stonehouse
Publisher: Routledge
ISBN: 1136423206
Category : Business & Economics
Languages : en
Pages : 502

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Book Description
'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy and strategic management * Complex issues explained in a straightforward way for students new to this topic * Student friendly learning features throughout * Case studies of varying lengths with questions included for assignment and seminar work * A discussion of both traditional theory and the most recent research in the field This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject. A web-based Tutor Resource Site accompanies the book.

Author: Anthony Henry
Publisher: Oxford University Press, USA
ISBN: 0199581614
Category : Business & Economics
Languages : en
Pages : 469

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Book Description
This succinct textbook takes students through the key stages of strategic management: analysis, formulation, and implementation, with an emphasis on providing students with the essential tools of analysis.

Author: Mercy Mathew
Publisher:
ISBN: 9788131412107
Category : Aeronautics, Commercial
Languages : en
Pages : 350

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Book Description
Whenever an industry, under regulation is liberalised, there is an increasing tendency to overestimate returns. And that too without considering how well the support system can sustain those returns. When the aviation industry was liberalized, new entrants flooded the aviation market, especially the low-cost carriers (LCC). Low entry barriers, rising income and demographic profile of fliers, growing potential of domestic and international travel, signaled unlimited opportunity for the airline companies. Plagued by the high cost structures of the hub-and-spoke business model and tempted by the success of Southwest Airlines, Ryanair and other LCCs, many traditional airlines too slid into the tarmac. But not many could hold ground for long - owing to the highly cyclical, cost-intensive nature of the business, but more so because of the added capacity. Case Studies on Aviation Industry is a compilation of the experiences of various airlines across geographical regions. It spotlights what caused few airlines to prosper while others perished.

Author: Albert J. Mills
Publisher: SAGE
ISBN: 1412956706
Category : Reference
Languages : en
Pages : 1153

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Book Description
This is the authoritative reference work in the field. An interdisciplinary set, it investigates the extensive history, design and methods of case study research.

Author: Albert J. Mills
Publisher: Emerald Group Publishing
ISBN: 1787145468
Category : Business & Economics
Languages : en
Pages : 555

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Book Description
This book brings together three decades of research by Albert J. Mills and his colleagues on the gendering of airline cultures over time. Inspired by feminist theory and drawing largely on archival research, it traces the way that gender discrimination develops, takes hold and changes in the formation of organizational cultures.

Author: Helen Peck
Publisher: Routledge
ISBN: 1136369031
Category : Business & Economics
Languages : en
Pages : 525

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Book Description
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.