Business Strategy of British Airways. A Case Study PDF Download

Author: Amritpal Hayre
Publisher: GRIN Verlag
ISBN: 3656875618
Category : Business & Economics
Languages : en
Pages : 21

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Book Description
Project Report from the year 2014 in the subject Business economics - General, grade: 80% (Distinction), , language: English, abstract: This report discusses British Airways in a strategic context whilst producing organisational and environmental audits on the case study. Furthermore it identifies the stakeholders and suggests a business strategy for the organisation. Finally timescales are proposed to achieve and monitor the strategy for the context of British Airways whilst identifying the resource requirements. This report is part of the BTEC Higher National Diploma series by the author and relates to Unit 7 - Business Strategy.

Author: Luke Ike
Publisher: Xlibris Corporation
ISBN: 1524597511
Category : History
Languages : en
Pages : 228

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Book Description
This book produces a comprehensive introduction to business strategy. The purpose is to help managers and students who aim to be managers develop their awareness and understanding of business strategy.

Author: David Edgar
Publisher: Bloomsbury Publishing
ISBN: 0230344399
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

Author: Wack
Publisher:
ISBN: 9780000856173
Category :
Languages : en
Pages :

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Book Description

Author: George Stonehouse
Publisher: Routledge
ISBN: 1136423206
Category : Business & Economics
Languages : en
Pages : 502

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Book Description
'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy and strategic management * Complex issues explained in a straightforward way for students new to this topic * Student friendly learning features throughout * Case studies of varying lengths with questions included for assignment and seminar work * A discussion of both traditional theory and the most recent research in the field This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject. A web-based Tutor Resource Site accompanies the book.

Author: Anthony Henry
Publisher: Oxford University Press, USA
ISBN: 0199581614
Category : Business & Economics
Languages : en
Pages : 469

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Book Description
This succinct textbook takes students through the key stages of strategic management: analysis, formulation, and implementation, with an emphasis on providing students with the essential tools of analysis.

Author: Michael Armstrong
Publisher: Kogan Page Publishers
ISBN: 9780749443436
Category : Business & Economics
Languages : en
Pages : 500

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Book Description
A practical handbook designed to provide guidance on the approaches that can be adopted in developing and managing reward strategies, policies and processes. Aligned to the CIPD's professional standards for employee reward, this book is an essential aid for students and lecturers as well as a practical aid for those concerned with developing and managing reward systems. Included is a lecturer's CD-Rom resource providing screens of key points to accompany the book. The book is written in a highly readable style and contains many check lists, diagrams and summaries.

Author: Les Galloway
Publisher: Routledge
ISBN: 1136003703
Category : Business & Economics
Languages : en
Pages : 446

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Book Description
Operations Management in Context is a straightforward and accessible text which provides students with a good grounding in the theory and practice of operations management and its role within organisations. The structure is clear and logical, leading the newcomer to the subject through the topics in a way to maximise comprehension, highlighting key issues and using case studies and examples from business to contextualise learning. Chapters are structured to enable incremental and progressive learning with a logical development of the content. Each chapter is linked and ends with a summary of the key points met in the text to aid revision. Exercises and self assessment questions are included to reinforce learning and maintain variety, with answers included at the end of the book. The text is accompanied by a lecturer's supplement.

Author: Amie Shaw
Publisher: Cengage AU
ISBN: 0170376672
Category : Business & Economics
Languages : en
Pages : 456

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Book Description
Overview This is the second edition of the well-regarded local text, Employment Relations. This new edition takes an even more practical approach to a complex area, considering both the industrial regulation and human resources dimensions of the employment relationship. As well as providing a comprehensive guide to employment relations in Australia, the text also offers a selective international comparative view on the management of the employment relationship. The text explains and emphasises the real-world connections between the important theories of industrial relations and human resources, which are key components of the employment relations discipline. The overarching aim is for students to gain a deeper understanding of the 'World of Work', through the discipline of Employment Relations.

Author: John M.T. Balmer
Publisher: Routledge
ISBN: 1135100616
Category : Business & Economics
Languages : en
Pages : 177

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Book Description
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company’s CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.