Business Strategy in the Online Industry PDF Download

Author: Christian Göttsch
Publisher: Springer Science & Business Media
ISBN: 3322852091
Category : Business & Economics
Languages : en
Pages : 328

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Book Description
Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.

Author: Christian Polke
Publisher: Deutscher Universitätsverlag
ISBN: 9783322852106
Category : Business & Economics
Languages : en
Pages : 323

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Book Description
Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.

Author: Nitish Singh
Publisher: Cambridge University Press
ISBN: 1139504851
Category : Business & Economics
Languages : en
Pages : 347

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Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.

Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749474718
Category : Business & Economics
Languages : en
Pages : 344

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Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Author: Bernd W. Wirtz
Publisher: Springer Nature
ISBN: 3031502892
Category :
Languages : en
Pages : 1031

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Book Description

Author: Eduardo Da Costa
Publisher: MIT Press
ISBN: 9780262262392
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.

Author: Annmarie Hanlon
Publisher: SAGE Publications Limited
ISBN: 1529678773
Category : Business & Economics
Languages : en
Pages : 467

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Book Description
Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon

Author: Janice Burn
Publisher: Routledge
ISBN: 1136409343
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
'e-Business Strategies for Virtual Organizations' enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet. The authors provide a brief introduction to the concepts and strategic issues surrounding information warfare, managing organizational knowledge, and the information economy. The virtual organization is now an important business model for contemporary business organizations and the flexibility and adaptability of the virtual organization make it ideal for survival in today's highly competitive and dynamically changing markets. Modern corporations may utilize some of the features of the virtual organization to develop the ideal organization to a greater or lesser extent depending on individual business circumstances. This book covers the issues involved in planning, realizing and managing such a virtual organization, and the role of information and communication technologies in supporting virtual organizations and virtual organizing is addressed throughout.

Author: Hillary Scholl
Publisher: Estalontech
ISBN: 8835894514
Category : Computers
Languages : en
Pages :

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Book Description
Across the globe, the Coronavirus ( COVID-19) Pandemic outbreak has led to a major disruption and changes in business conditions for B2B and B2C companies alike . Since then across the board , ecommerce sites jumped 22 % collectively and 125% on average between March – August 2020 compared with the same year-ago period, according to an online commerce analyst .Now on Global scale ,the world has suddenly waken up to a period disrupted industries across the world and it has have changed the way we commerce forever. It’s estimated that over $850 million is exchanged daily between online businesses and there are 4.57billion internet-enabled people on our planet. During peak season ,more than $3 Trillion change hands every single day. Over the next decade, another three billion people are expected to gain access to an Internet connection, and begin contributing to this online economy. Hence, in order to be relevant in today's crowded marketplace, being online is a must for businesses. Countless business owners will benefit from this Instant Profit Guide To Online Business Mastery Blueprint And this is just the beginning. It will enable the businesses - 1. To leverages multiple avenues to gain visibility among consumers. 2. To gain an understanding of the automated online marketing solutions. 3. To develop a responsive, search optimized website as well as an engaging and growing following on social media. 4. To build brand trust by being an industry authority. With Increasing Digital dominance, more and more people are relying on the internet to look for the products and services they need. Hence, any business that does not effectively use this platform will risk losing new lucrative opportunities. Moreover, giving your small business an online presence means more than simply putting up a little website with your company's address and phone number. It means setting up a virtual version of your business, with a welcoming, informative website, a profile page integrated with ecommerce marketplace option or even to include with blog and totally enhanced for mobile applications and geolocation accessibilities If you’re completely new to starting an online business and things like these scare you, then look no further. We’ve got all the resources you need to help you succeed with your online business strategy. Equip yourself with the most tactical and strategic advice in the Online Business Industry! Instant Profit Guide To Online Business Mastery Blueprint is an in-depth guide overflowing with strategies, resources and best practices to help all budding entrepreneurs starting their first online business in an affordable and safe way, while avoiding many of the common pitfalls. It will also help existing online businessmen to equip themselves with the latest and strategic advice right from deciding the correct name of their business to launching their social media strategy and evaluating the success of it. We have taken care of all you need to do with your Online Business strategy to grow your brand …..Now what you need to do is simply use these tools and tips to set up a successful online business before your competitors do that.

Author: David Taylor
Publisher: John Wiley & Sons
ISBN: 0471436836
Category : Business & Economics
Languages : en
Pages : 305

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Book Description
Strategies for becoming a fully functional E-business This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business. David Taylor and Alyse Terhune (Stamford, CT) founded eMarket Holdings, LLC, an E-business strategy consulting firm in 1999. They have been e-commerce and e-business consultants for over a decade, primarily at Gartner Group, Inc.