Author: Frank Zaccari
Publisher: WeBe Books Publishing
ISBN: 9781955668545
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This book is a collection of stories from United States military veterans, their spouses, and their parents. It is designed for anyone who has struggled, sacrificed, and dedicated part of their life in service to others while achieving their dream. People who put others before themselves are heroes in every sense of the word. Their stories need to be told because these are the stories that give others hope. Frank Zaccari served as a military medic in the Air Force before spending 35 years as a successful corporate executive and business owner. His education includes UCLA Anderson School of Business and California State University at Sacramento. His experience includes senior positions with Fortune 50 organizations before turning around several small and midsize companies. Frank helps entrepreneurs, leaders, and authors become the best they can be. Frank is a 4x bestselling author and The Authors' Zone (TAZ) 1st prize award winner for nonfiction business books in 2022. This is the 4th book in his bestselling Business and Personal Secrets Series.
Business Secrets from the Battlefield to the Boardroom
Author: Frank Zaccari
Publisher: WeBe Books Publishing
ISBN: 9781955668545
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This book is a collection of stories from United States military veterans, their spouses, and their parents. It is designed for anyone who has struggled, sacrificed, and dedicated part of their life in service to others while achieving their dream. People who put others before themselves are heroes in every sense of the word. Their stories need to be told because these are the stories that give others hope. Frank Zaccari served as a military medic in the Air Force before spending 35 years as a successful corporate executive and business owner. His education includes UCLA Anderson School of Business and California State University at Sacramento. His experience includes senior positions with Fortune 50 organizations before turning around several small and midsize companies. Frank helps entrepreneurs, leaders, and authors become the best they can be. Frank is a 4x bestselling author and The Authors' Zone (TAZ) 1st prize award winner for nonfiction business books in 2022. This is the 4th book in his bestselling Business and Personal Secrets Series.
Publisher: WeBe Books Publishing
ISBN: 9781955668545
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This book is a collection of stories from United States military veterans, their spouses, and their parents. It is designed for anyone who has struggled, sacrificed, and dedicated part of their life in service to others while achieving their dream. People who put others before themselves are heroes in every sense of the word. Their stories need to be told because these are the stories that give others hope. Frank Zaccari served as a military medic in the Air Force before spending 35 years as a successful corporate executive and business owner. His education includes UCLA Anderson School of Business and California State University at Sacramento. His experience includes senior positions with Fortune 50 organizations before turning around several small and midsize companies. Frank helps entrepreneurs, leaders, and authors become the best they can be. Frank is a 4x bestselling author and The Authors' Zone (TAZ) 1st prize award winner for nonfiction business books in 2022. This is the 4th book in his bestselling Business and Personal Secrets Series.
Business Secrets from the Bible
Author: Rabbi Daniel Lapin
Publisher: John Wiley & Sons
ISBN: 1394215894
Category : Business & Economics
Languages : en
Pages : 342
Book Description
Transform your finances, by enhancing your relationships and your spiritual powers with this compelling new resource In the newly revised second edition of Business Secrets from the Bible: Spiritual Success Strategies for Financial Abundance, renowned keynote speaker, consultant, and advisor Rabbi Daniel Lapin delivers an inspiring and practical guide to achieving your financial goals by deploying timeless truths from the Bible. In the book, you'll explore the secrets of creating revenue using timeless spiritual strategies, as well as concrete guidance on developing your self-discipline, integrity, and moral strength. The author explains how to develop the right financial and spiritual mindsets, showing you effective, Bible-based strategies to improve your life and increase your bottom-line. You'll also find: Brand-new updates and revisions to the widely read original, demonstrating how a focus on service and the wellbeing of others will be reflected in your own prosperity Hands-on strategies for self-transformation in the face of fear and uncertainty How to seed and nurture new relationships that become part of the tapestry of your exciting financial reality A must-read resource for anyone interested in simultaneously getting closer to God and doing good by doing well. Escalating the financial destiny of readers around the world, Business Secrets from the Bible is the biblical, spiritual, and practical roadmap to prosperity that you have been waiting for.
Publisher: John Wiley & Sons
ISBN: 1394215894
Category : Business & Economics
Languages : en
Pages : 342
Book Description
Transform your finances, by enhancing your relationships and your spiritual powers with this compelling new resource In the newly revised second edition of Business Secrets from the Bible: Spiritual Success Strategies for Financial Abundance, renowned keynote speaker, consultant, and advisor Rabbi Daniel Lapin delivers an inspiring and practical guide to achieving your financial goals by deploying timeless truths from the Bible. In the book, you'll explore the secrets of creating revenue using timeless spiritual strategies, as well as concrete guidance on developing your self-discipline, integrity, and moral strength. The author explains how to develop the right financial and spiritual mindsets, showing you effective, Bible-based strategies to improve your life and increase your bottom-line. You'll also find: Brand-new updates and revisions to the widely read original, demonstrating how a focus on service and the wellbeing of others will be reflected in your own prosperity Hands-on strategies for self-transformation in the face of fear and uncertainty How to seed and nurture new relationships that become part of the tapestry of your exciting financial reality A must-read resource for anyone interested in simultaneously getting closer to God and doing good by doing well. Escalating the financial destiny of readers around the world, Business Secrets from the Bible is the biblical, spiritual, and practical roadmap to prosperity that you have been waiting for.
Battlefield to Boardroom
Author: Clark D. Stuart
Publisher: Trafford Publishing
ISBN: 1412060311
Category : Business & Economics
Languages : en
Pages : 162
Book Description
Battlefield to Boardroom outlines the process used by U.S Navy SEALs to achieve their goals. When applied, it can work for anyone and it can work for you.
Publisher: Trafford Publishing
ISBN: 1412060311
Category : Business & Economics
Languages : en
Pages : 162
Book Description
Battlefield to Boardroom outlines the process used by U.S Navy SEALs to achieve their goals. When applied, it can work for anyone and it can work for you.
Wargaming for Leaders: Strategic Decision Making from the Battlefield to the Boardroom
Author: Mark L. Herman
Publisher: McGraw Hill Professional
ISBN: 0071596895
Category : Business & Economics
Languages : en
Pages : 289
Book Description
If you had the opportunity to probe the future, make strategic choices, and view their consequences before making expensive and irretrievable decisions, wouldn't you take advantage of it? Of course you would. And in a world of asymmetrical conflict, security threats, intense global competition, and economic uncertainty, there is an even higher premium on road-testing plans and strategies--whether they're spearheaded by government organizations, transnational corporations, or emerging megacommunities. Wargaming for Leaders provides a methodology to get at the issues that one leader, no matter how visionary, cannot grasp on his or her own. How? By bringing together the real experts on the topic at hand to wage “cognitive warfare.” Through tapping the collective wisdom surrounding an issue, experts can experience the future in a risk-free environment and find answers to questions that had not been on their radar--often with unexpected and startling results. With examples from the fields of military, corporate, and public policy, three wargaming developers from Booz Allen Hamilton deliver compelling insights on this problem-solving method, including fascinating details on how A large equipment manufacturer determined whether making a merger was strategically right for its business growth, as well as which technology investments it needed to drop A four-star U.S. general tested his war plan for Iraq and uncovered specific fixes that might have prevented a prolonged conflict An increasingly clogged air-traffic system faced a security-versus-convenience issue determined whether military airspace could be used during peak demand periods Wargaming allows organizations of every type and every size to organize information, plot out scenarios, and tap into the collective expertise of participants. The results allow everyone to identify and tackle obstacles, solve problems, and find new ways to innovate and further performance goals. Get ready for the battle of your organizational life--and prepare to reap the spoils of victory.
Publisher: McGraw Hill Professional
ISBN: 0071596895
Category : Business & Economics
Languages : en
Pages : 289
Book Description
If you had the opportunity to probe the future, make strategic choices, and view their consequences before making expensive and irretrievable decisions, wouldn't you take advantage of it? Of course you would. And in a world of asymmetrical conflict, security threats, intense global competition, and economic uncertainty, there is an even higher premium on road-testing plans and strategies--whether they're spearheaded by government organizations, transnational corporations, or emerging megacommunities. Wargaming for Leaders provides a methodology to get at the issues that one leader, no matter how visionary, cannot grasp on his or her own. How? By bringing together the real experts on the topic at hand to wage “cognitive warfare.” Through tapping the collective wisdom surrounding an issue, experts can experience the future in a risk-free environment and find answers to questions that had not been on their radar--often with unexpected and startling results. With examples from the fields of military, corporate, and public policy, three wargaming developers from Booz Allen Hamilton deliver compelling insights on this problem-solving method, including fascinating details on how A large equipment manufacturer determined whether making a merger was strategically right for its business growth, as well as which technology investments it needed to drop A four-star U.S. general tested his war plan for Iraq and uncovered specific fixes that might have prevented a prolonged conflict An increasingly clogged air-traffic system faced a security-versus-convenience issue determined whether military airspace could be used during peak demand periods Wargaming allows organizations of every type and every size to organize information, plot out scenarios, and tap into the collective expertise of participants. The results allow everyone to identify and tackle obstacles, solve problems, and find new ways to innovate and further performance goals. Get ready for the battle of your organizational life--and prepare to reap the spoils of victory.
Business Leadership Under Fire: Nine Steps to Rescue and Transform Organizations
Author: Pepyn Dinandt
Publisher: Do Sustainability
ISBN: 1913019438
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Disaster, disruption and change are recurring challenges in business. We are used to reading about the successful disruptors of established industries (Tesla, Amazon, Netflix, Uber, etc.), but what about the companies they disrupted? What ever happened to them? How did they cope? And more importantly, what are the secrets of making a business thrive again? "Business Leadership Under Fire: Nine Steps to Rescue and Transform Organizations" is the book every business leader needs. It will inspire readers with its thoughtful, practical and battle-hardened recipes for success. Pepyn Dinandt usually gets parachuted into an organization only after it realizes it is in real trouble. It is his job to assess and understand the situation that faces the business while also devising effective ways forward towards recovery and success. In "Business Leadership Under Fire" Dinandt draws on his own extensive business experience and, with the help of decorated army officer Colonel Richard Westley, marries this proven expertise with the leadership insights of military thinkers to develop an imaginative and practical nine-step plan for any leader who wishes not simply to survive but to inspire and thrive "under fire". Using lessons forged on the front lines of both the military and commercial worlds, Dinandt and Westley’s concise book is required reading for anyone in any organization that needs help in turbulent times.
Publisher: Do Sustainability
ISBN: 1913019438
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Disaster, disruption and change are recurring challenges in business. We are used to reading about the successful disruptors of established industries (Tesla, Amazon, Netflix, Uber, etc.), but what about the companies they disrupted? What ever happened to them? How did they cope? And more importantly, what are the secrets of making a business thrive again? "Business Leadership Under Fire: Nine Steps to Rescue and Transform Organizations" is the book every business leader needs. It will inspire readers with its thoughtful, practical and battle-hardened recipes for success. Pepyn Dinandt usually gets parachuted into an organization only after it realizes it is in real trouble. It is his job to assess and understand the situation that faces the business while also devising effective ways forward towards recovery and success. In "Business Leadership Under Fire" Dinandt draws on his own extensive business experience and, with the help of decorated army officer Colonel Richard Westley, marries this proven expertise with the leadership insights of military thinkers to develop an imaginative and practical nine-step plan for any leader who wishes not simply to survive but to inspire and thrive "under fire". Using lessons forged on the front lines of both the military and commercial worlds, Dinandt and Westley’s concise book is required reading for anyone in any organization that needs help in turbulent times.
Secrets of Special Ops Leadership
Author: William A. Cohen
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814413501
Category : Business & Economics
Languages : en
Pages : 258
Book Description
"The Navy SEALs. The Green Berets. Delta Force. These are just a few examples of what are known as ""special ops"" -- unique fighting forces trained to beat overwhelming odds on every mission. Using principles like speed, purpose, repetition, surprise, and simplicity, elite units such as these have throughout history accomplished extremely challenging tasks against vastly superior forces. When something seemingly impossible must be achieved, special ops forces are the ones called upon for a miracle. Just as special ops are needed for critical tasks in battle, ultra-high achievers are needed for special circumstances in business: situations where time is important, when resources are low or insufficient, where you are challenging conventional wisdom or established competitors, or where crisis is imminent. But can commando techniques really work in business? If you can inspire and lead your employees to work at peak performance, they will accomplish dramatic, almost fantastic feats for you -- just as fighting commandos do in battle situations. Secrets of Special Ops Leadership reveals the essential methods commando leaders employ, using dramatic real-life stories of commando leadership from biblical times all the way up through Iraq and Afghanistan in 2005, and showing how similar techniques are used by present-day business leaders such as Steve Jobs, Mary Kay Ash, Robert Townsend, and others. You'll learn the fourteen core practices of special ops leadership, including how to: * Create the Best If you think you can just call some of your regular employees together and give them a pep talk and an impossible task to do, you're wrong. Business commandos aren't born. They must be created. Your first task as a special ops business leader is to recruit, select, train, and motivate the right people. * Build a Commando Team Using models such as Carlson's Raiders, who fought for the U.S. Marines during World War II, the book explains how to work with different personalities, agendas, priorities, and motivations to create a team that works efficiently and effectively to get the job done. * Dare the Impossible Like the Sayeret Mat'kal, the Israeli Special Ops unit that staged the miraculous raid on Entebbe to free hostages on an Air France plane hijacked by terrorists in 1976, successful business ops must aggressively seek out opportunities and know when to transcend conventional thinking to stage an assault and take action. When they've got the right problems to work on, business commandos can do many times the work of normal employees, accomplish more with less, complete projects against looming deadlines, and create innovative new products and strategies. Secrets of Special Ops Leadership gives you the ammunition you need to get a business commando unit up and running and achieve the impossible for your organization."
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814413501
Category : Business & Economics
Languages : en
Pages : 258
Book Description
"The Navy SEALs. The Green Berets. Delta Force. These are just a few examples of what are known as ""special ops"" -- unique fighting forces trained to beat overwhelming odds on every mission. Using principles like speed, purpose, repetition, surprise, and simplicity, elite units such as these have throughout history accomplished extremely challenging tasks against vastly superior forces. When something seemingly impossible must be achieved, special ops forces are the ones called upon for a miracle. Just as special ops are needed for critical tasks in battle, ultra-high achievers are needed for special circumstances in business: situations where time is important, when resources are low or insufficient, where you are challenging conventional wisdom or established competitors, or where crisis is imminent. But can commando techniques really work in business? If you can inspire and lead your employees to work at peak performance, they will accomplish dramatic, almost fantastic feats for you -- just as fighting commandos do in battle situations. Secrets of Special Ops Leadership reveals the essential methods commando leaders employ, using dramatic real-life stories of commando leadership from biblical times all the way up through Iraq and Afghanistan in 2005, and showing how similar techniques are used by present-day business leaders such as Steve Jobs, Mary Kay Ash, Robert Townsend, and others. You'll learn the fourteen core practices of special ops leadership, including how to: * Create the Best If you think you can just call some of your regular employees together and give them a pep talk and an impossible task to do, you're wrong. Business commandos aren't born. They must be created. Your first task as a special ops business leader is to recruit, select, train, and motivate the right people. * Build a Commando Team Using models such as Carlson's Raiders, who fought for the U.S. Marines during World War II, the book explains how to work with different personalities, agendas, priorities, and motivations to create a team that works efficiently and effectively to get the job done. * Dare the Impossible Like the Sayeret Mat'kal, the Israeli Special Ops unit that staged the miraculous raid on Entebbe to free hostages on an Air France plane hijacked by terrorists in 1976, successful business ops must aggressively seek out opportunities and know when to transcend conventional thinking to stage an assault and take action. When they've got the right problems to work on, business commandos can do many times the work of normal employees, accomplish more with less, complete projects against looming deadlines, and create innovative new products and strategies. Secrets of Special Ops Leadership gives you the ammunition you need to get a business commando unit up and running and achieve the impossible for your organization."
Five Stars
Author: Carmine Gallo
Publisher: St. Martin's Press
ISBN: 1250183472
Category : Business & Economics
Languages : en
Pages : 255
Book Description
“As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg How to master the art of persuasion—from the bestselling author of Talk Like TED. Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable—not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age—the information economy—you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation. In Five Stars, you will also learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.
Publisher: St. Martin's Press
ISBN: 1250183472
Category : Business & Economics
Languages : en
Pages : 255
Book Description
“As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg How to master the art of persuasion—from the bestselling author of Talk Like TED. Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable—not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age—the information economy—you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation. In Five Stars, you will also learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.
Sustained Leadership WBS
Author: Thomas G. Reid
Publisher: Morgan James Publishing
ISBN: 1683505948
Category : Self-Help
Languages : en
Pages : 453
Book Description
The Sustained Leader WBS provides a comprehensive tool for assessing and improving leadership potential. A Work Breakdown Structure decomposes every part of the work to be done in a project. Through extensive research and surveys the author has identified 229 WBS elements that apply to building yourself into a sustained leader. Each element provides a self-assessment, additional resources, and a place to record personal goals and due dates giving each reader a personal program plan to build themselves into a better leader.
Publisher: Morgan James Publishing
ISBN: 1683505948
Category : Self-Help
Languages : en
Pages : 453
Book Description
The Sustained Leader WBS provides a comprehensive tool for assessing and improving leadership potential. A Work Breakdown Structure decomposes every part of the work to be done in a project. Through extensive research and surveys the author has identified 229 WBS elements that apply to building yourself into a sustained leader. Each element provides a self-assessment, additional resources, and a place to record personal goals and due dates giving each reader a personal program plan to build themselves into a better leader.
Clausewitz on Strategy
Author: Tiha von Ghyczy
Publisher: John Wiley & Sons
ISBN: 0471415138
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Think about strategy and sharpen judgment in an unpredictable environment Carl von Clausewitz is widely acknowledged as one of the most important of the major strategic theorists; he's been read by Eisenhower, Kissinger, Patton, Chairman Mao, and numerous other leaders. In Clausewitz on Strategy, the Boston Consulting Group's Strategy Institute has excerpted those passages most relevant to business strategy from Clausewitz's classic text On War, the most general, applicable, and enduring work of strategy in the modern West and a source of insight into the nature of conflict, whether on the battlefield or in the boardroom. This book offers Clausewitz's framework for self-education--a way to train the reader's thinking. Clausewitz speaks the mind of the executive, revealing logic that those interested in strategic thinking and practice will find invaluable. He presents unique ideas, such as the idea that friction--unexpected interference--is an intrinsic part of strategy. The Boston Consulting Group is one of the world's leading management consulting firms whose clients include many of the world's industry leaders. Tiha von Ghyczy (Charlottesville, VA) has been a faculty member and Director of Business Projects at the Darden School of Business since 1996. While with The Boston Consulting Group, he assumed responsibility for the practice groups in manufacturing/time-based competition and high technology. He has published numerous articles and books on vision and strategy. Bolko von Oetinger (Munich, Germany) is a Senior Vice President of BCG. Christopher Bassford (Washington, DC) is presently a Professor of Strategy at the National War College in Washington, DC, and the author of several books, including Clausewitz in English: The Reception of Clausewitz in Britain and America, 1815-1945.
Publisher: John Wiley & Sons
ISBN: 0471415138
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Think about strategy and sharpen judgment in an unpredictable environment Carl von Clausewitz is widely acknowledged as one of the most important of the major strategic theorists; he's been read by Eisenhower, Kissinger, Patton, Chairman Mao, and numerous other leaders. In Clausewitz on Strategy, the Boston Consulting Group's Strategy Institute has excerpted those passages most relevant to business strategy from Clausewitz's classic text On War, the most general, applicable, and enduring work of strategy in the modern West and a source of insight into the nature of conflict, whether on the battlefield or in the boardroom. This book offers Clausewitz's framework for self-education--a way to train the reader's thinking. Clausewitz speaks the mind of the executive, revealing logic that those interested in strategic thinking and practice will find invaluable. He presents unique ideas, such as the idea that friction--unexpected interference--is an intrinsic part of strategy. The Boston Consulting Group is one of the world's leading management consulting firms whose clients include many of the world's industry leaders. Tiha von Ghyczy (Charlottesville, VA) has been a faculty member and Director of Business Projects at the Darden School of Business since 1996. While with The Boston Consulting Group, he assumed responsibility for the practice groups in manufacturing/time-based competition and high technology. He has published numerous articles and books on vision and strategy. Bolko von Oetinger (Munich, Germany) is a Senior Vice President of BCG. Christopher Bassford (Washington, DC) is presently a Professor of Strategy at the National War College in Washington, DC, and the author of several books, including Clausewitz in English: The Reception of Clausewitz in Britain and America, 1815-1945.
Strategy
Author: Lawrence Freedman
Publisher: Oxford University Press, USA
ISBN: 0199325154
Category : Business & Economics
Languages : en
Pages : 769
Book Description
One of the world's leading authorities on war and international politics synthesizes the vast history of strategy's evolution in this consistently engaging and surprising account of how it came to pervade every aspect of life.
Publisher: Oxford University Press, USA
ISBN: 0199325154
Category : Business & Economics
Languages : en
Pages : 769
Book Description
One of the world's leading authorities on war and international politics synthesizes the vast history of strategy's evolution in this consistently engaging and surprising account of how it came to pervade every aspect of life.