Business of Yoga 2009 PDF Download

Author: Art Tiddens
Publisher: Lulu.com
ISBN: 0557203864
Category : New business enterprises
Languages : en
Pages : 175

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Author: John Philp
Publisher: Viking
ISBN:
Category : Health & Fitness
Languages : en
Pages : 280

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Book Description
Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secular - and who is cashing in? Yoga Inc.examines the trends now sweeping the industry, from large 'McYoga' chains to yoga tournaments to high-profile yogis like Bikram Choudhury. Yoga Inc.asks- Can yoga survive with its good karma intact?

Author: Ron Thatcher
Publisher: Booksurge Publishing
ISBN: 9781419696923
Category : Health & Fitness
Languages : en
Pages : 0

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Book Description
A handbook for the ultimate Yoga business professional

Author: Casey Conrad
Publisher:
ISBN: 9780692256411
Category : Hatha yoga
Languages : en
Pages : 239

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Book Description
How many more students would you like in your yoga classes? In The Business of Yoga the world's leading sales trainer for the health and fitness industry teams up with an experienced and successful yoga instructor who is also the former owner of an award winning ad agency to show you exactly how to use modern marketing concepts and tools to get more students and enjoy more profits from your studio or as an individual instructor. DISCOVER * Tons of ways to fill your classes with new students ' * How to create dozens of new profit centers within your studio or practice * Key steps to building long term students * How to stop worrying about the competition * The secrets for preventing low revenue periods & maximizing income year round Whether you're a studio owner who wants to take your yoga business to the next level, a yoga instructor who is finding it challenging to make ends meet, or just getting started with your career in the yoga business you will find this book to be transformational! You'll get the exact information, marketing methods and tools need to become successful doing what you love most - teaching yoga!

Author: Amy Ippoliti
Publisher: New World Library
ISBN: 160868878X
Category : Health & Fitness
Languages : en
Pages : 306

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Book Description
Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world

Author: Katy Appleton
Publisher: Singing Dragon
ISBN: 1787756432
Category : Health & Fitness
Languages : en
Pages : 128

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Book Description
Many yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy. This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level. This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.

Author: Lizzy Tomber
Publisher:
ISBN:
Category :
Languages : en
Pages : 69

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Author: Amy Ippoliti
Publisher: New World Library
ISBN: 1608688798
Category : Health & Fitness
Languages : en
Pages : 306

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Book Description
Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world

Author: Vish Chatterji
Publisher: Simon and Schuster
ISBN: 168383870X
Category : Business & Economics
Languages : en
Pages : 223

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Book Description
Learn how to drive success and balance through adopting the principles of the world’s oldest and most successful fitness regime: Yoga. Yoga has long been embraced by the Western world for its physical, mental, and spiritual benefits—combining lifestyle philosophy and rewarding physical exercise with socio-economic practices for internal and external strength, focus, and calm. As yoga has found a home in mainstream society, its frameworks and techniques are proving increasingly relevant to leadership demands of the modern business world. This practical guidebook provides accessible methods for using yoga and Ayurveda as a means to fully unlock the creativity and leadership potential required to achieve career success, while simultaneously finding inner harmony and overall well-being. The authors—a successful California technology entrepreneur turned executive coach and a world-renowned Himalayan yofa master with a PhD—have created a real-world approach to establishing a lasting balanced lifestyle without the need for any prior yoga experience. In this illuminating book, they leverage their understating of the priorities of the busy modern professional to present a simple and accessible system for changing your life through yoga. Filled with physical and mental exercises, personalized guides for diet and lifestyle, and tools such as meditation and breathing exercises, The Business Casual Yogi has an easy-to-follow framework that will help you attain greater happiness, balance, and success. “An excellent book that makes the ancient wisdom tradition of Yoga accessible to a modern audience.” —Gopi Kallayil, Chief Evangelist, Brand Marketing, Google, and author of The Internet to the Inner-net and The Happy Human “The teachings of The Business Casual Yogi have helped me become a better person and leader. We all know the “what” —that yoga is good for us. For an engineer like me, I needed the “why” and the “how.” This book illustrates that and helps create a roadmap to achieve balance between body, mind and career success.” —Tuhin Halder, Vice President of Finance & Operations, Comcast Corporation “For those professionals looking to take their business and their personal lives to the next level, Vish has provided all the necessary tools and ingredients for your journey. Truly a book that personally inspires through introspection and one you will want to continually refer too.” —Jim Schlager, Principal, Moss Adams Wealth Management

Author: Nancy Gerstein
Publisher: Human Kinetics
ISBN: 9780736074285
Category : Hatha yoga
Languages : en
Pages : 260

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Book Description
"Guiding Yoga's Light presents 74 easy-to-follow, succinct lesson plans offering instruction in hatha yoga, including asana, pranayama, the yamas and niyamas, the chakras, creating mindfulness, and understanding emotions. The text also includes three new, teacher-requested chapters: Salutations in Motion, Lessons of the Heart Center, and Relaxation. For convenient reference, teachers and students can also refer to the vocabulary of Sanskrit pronunciations included in the glossary."--BOOK JACKET.