Author: William Parkman RankinPublisher: Greenwood
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 224
Book Description
Business Management of General Consumer Magazines
Author: William Parkman RankinPublisher: Greenwood
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 224
Book Description
Small Business Management Series
Author: Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications)
Author: Sanjay GuptaPublisher: SBPD Publications
ISBN: 9351673693
Category : Business & Economics
Languages : en
Pages : 192
Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.
Selecting Advertising Media
Author: Harvey R. CookPublisher:
ISBN:
Category : Advertising media planning
Languages : en
Pages : 148
Book Description
Small Business Management Series
Author: United States. Small Business AdministrationPublisher:
ISBN:
Category :
Languages : en
Pages : 614
Book Description
Chronology of Twentieth-Century History: Business and Commerce
Author: Frank N. MagillPublisher: Routledge
ISBN: 1134264690
Category : History
Languages : en
Pages : 1493
Book Description
First Published in 2004. Volume II provides the hard facts and the history behind the headlines; significant 20th-century events in the evolution of all aspects of business and commerce are described in chronologically-arranged articles. The text of each article is divided into two sections: Summary of the Event describes the event itself and the circumstances leading up to it, and Impact of the Event analyzes the influence of the event on the evolution of business practice or on a major industry in both the short and long terms. Each article concludes with a fully annotated Bibliography.
The Magazine
Author: Leonard MogelPublisher: Gatfpress
ISBN: 9780883621981
Category : Business & Economics
Languages : en
Pages : 228
Book Description
Sources on the History of Women's Magazines, 1792-1960
Author: Publisher: Greenwood
ISBN:
Category : History
Languages : en
Pages : 336
Book Description
The most comprehensive bibliography available on historical sources for popular women's magazines, this work fills a niche among existing annotated bibliographies on journalism history. Compiler Mary Ellen Zuckerman focuses on a wide range of topics, providing primary as well as secondary sources from 1792 to 1960. Descriptive and analytical annotations are supplied for each entry. Drawing from 12 years of research on the subject, Zuckerman orients the reader with an introduction to the history of women's magazines in the United States and a historiographical review of sources in the field. Business, advertising, market research, content analysis, editors and writers, and images of women in the media are among the topics covered in the entries. The volume also features special sections on specific women's journals, exhaustive subject and author indexes, and descriptions of manuscript collections. This work is an important resource for professionals, students, and scholars in media, women's history, advertising, and business.
Selecting Advertising Media
Author: Harvey R. CookPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
Book Description
Management Aids for Small Manufacturers
Author: United States. Small Business AdministrationPublisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 92
Book Description