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Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 0470900520 Category : Business & Economics Languages : en Pages : 197
Book Description
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 0470900520 Category : Business & Economics Languages : en Pages : 197
Book Description
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author: Patrick M. Lencioni Publisher: John Wiley & Sons ISBN: 0470893877 Category : Business & Economics Languages : en Pages : 272
Book Description
A straightforward framework for creating engaging and exciting business meetings Casey McDaniel had never been so nervous in his life. In just ten minutes, The Meeting, as it would forever be known, would begin. Casey had every reason to believe that his performance over the next two hours would determine the fate of his career, his financial future, and the company he had built from scratch. “How could my life have unraveled so quickly?” he wondered. In his latest page-turning work of business fiction, best-selling author Patrick Lencioni provides readers with another powerful and thought-provoking book, this one centered around a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary. Casey McDaniel, the founder and CEO of Yip Software, is in the midst of a problem he created, but one he doesn’t know how to solve. And he doesn’t know where or who to turn to for advice. His staff can’t help him; they’re as dumbfounded as he is by their tortuous meetings. Then an unlikely advisor, Will Peterson, enters Casey’s world. When he proposes an unconventional, even radical, approach to solving the meeting problem, Casey is just desperate enough to listen. As in his other books, Lencioni provides a framework for his groundbreaking model, and makes it applicable to the real world. Death by Meeting is nothing short of a blueprint for leaders who want to eliminate waste and frustration among their teams and create environments of engagement and passion.
Author: Barry Barnes Publisher: Hachette UK ISBN: 145550517X Category : Business & Economics Languages : en Pages : 127
Book Description
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Author: David Kowalski Publisher: Titan Books (US, CA) ISBN: 0857686674 Category : Fiction Languages : en Pages : 946
Book Description
Can one man save the Titanic? March 1912. A mysterious man appears aboard the Titanic on its doomed voyage. His mission? To save the ship. The result? A world where the United States never entered World War I, thus launching the secret history of the 20th Century. April 2012. Joseph Kennedy - grand-nephew of John F. Kennedy - lives in an America occupied in the East by Greater Germany and on the West Coast by Imperial Japan. He is one of six people who can restore history to its rightful order -- even though it would mean his own death. "A magnificent alternate history, set against the backdrop of one of the the greatest maritime disasters." Library Journal “Imaginative, monolithic, action-packed… The reader will not be disappointed.” — Bookseller and Publisher "Time travel, airships, the Titanic, Roswell ... Kowalski builds a decidedly original creature that blends military science fiction, conspiracy theory, alternate history, and even a dash of romance." Publishers Weekly "Kowalski effortlessly smashes together high art and grand adventure in this alt-history juggernaut." John Birmingham, acclaimed author of Weapons of Choice "Exciting action, twisty and ingenious characterisation, and complicated time-travel plotting, deftly handled." S.M. Stirling, NYT bestselling author of The Tears of the Sun "A non-stop chase that takes place across two thousand miles ... and one hundred years of perdurant time." Walter Jon Williams, NYT bestselling author of Deep State
Author: Scott A. Shane Publisher: Yale University Press ISBN: 0300235097 Category : Business & Economics Languages : en Pages : 264
Book Description
It’s become an article of faith that American entrepreneurship is in trouble. The problems are many: lack of capital, too few entrepreneurial immigrants, excessive regulation, an aging population, slowing population growth, and rising student debt. But while experts across the country debate the causes and propose solutions, Scott Shane explains that the data just do not fit. Dismantling each of the most widely accepted theories in turn, he persuasively demonstrates that—while an evolving market is changing the nature of most startups—entrepreneurship is actually alive and well. Shane reveals how the number of incorporated startups is rising, fewer startups are failing, and the number of businesses backed by investors is increasing. The overall picture is positive. Exhaustively researched and compellingly told, this book will be read and discussed for years to come.
Author: Barry Barnes Publisher: Business Plus ISBN: 145550517X Category : Business & Economics Languages : en Pages : 127
Book Description
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Author: Nilofer Merchant Publisher: Harvard Business Press ISBN: 1422190145 Category : Business & Economics Languages : en Pages : 100
Book Description
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition. This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow. The strategies of the Industrial Era—or even the Information Age—will not be enough for the Social Era. Read 11 Rules for Creating Value in the Social Era to get ready to meet the challenges of this new age and thrive. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional. Editorial Reviews Named a “Best Business Book of 2012” by Fast Company “Ms. Merchant's new work provides a provocative vision of the future of both what organizations and what work might look like, yet grounded in real businesses today…this will inspire ideas and thought about what running a business really means.” — Forbes.com “Every CEO, CMO, and decision maker needs to read this. Nilofer has taken a high-level concept and made it abundantly clear how to implement this big idea.” — Tara Hunt, cofounder and CEO, Buyosphere; author, The Whuffie Factor: Using the Power of Social Networks to Build Your Business “A rare combination: strategic, well researched, and actionable. Nilofer Merchant helps executives see what’s at stake in the connection economy.” — Seth Godin, author, Meatball Sundae: Is Your Marketing Out of Sync? “Traditional strategy is dead. But do not fear—Nilofer Merchant shows how your organization can thrive with the new rules of the Social Era. Buy yourself a copy—and one for every member of your board.” — Charlene Li, founder, Altimeter Group; author, Open Leadership: How Social Technology Can Transform the Way You Lead; and coauthor, Groundswell “Social media is not about hooking up online. It’s becoming a new means of production and engagement. Nilofer lays out her enormously helpful ‘11 Rules’ to embrace the Social Era.” — Don Tapscott, coauthor, Macrowikinomics: Rebooting Business and the World “Pay attention to Nilofer Merchant. Or risk obsolescence.” — Dave Gray, Senior Vice President, Dachis Group “Nilofer Merchant nails it in this important and timely book. It’s an insightful road map. through the new world of business that embraces openness, stability, sustainable advantages, profitability, and the new value chain. It’s all here for you to devour. I hope you’re hungry.” — Mitch Joel, President, Twist Image; author, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone “Nilofer Merchant offers not just a name—the Social Era—to these confusing and turbulent times, but thoughtful and straightforward advice about how both institutions and people can thrive, not just be the last one standing. Required reading for today’s leaders—and tomorrow’s.” — Barry Z. Posner, Accolti Professor of Leadership, Santa Clara University; coauthor, The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations “With tools, metrics, and markets pulsing with change, Nilofer’s 11 Rules for Creating Value in the Social Era is a vital compass to staying relevant and profitable. Embrace them.” — Lisa Gansky, entrepreneur; author, The Mesh: Why the Future of Business Is Sharing “Nilofer Merchant deftly dissects the industrial traditions that are failing us. Not content to simply describe the state of affairs, she also offers comprehensive, prescient guidelines for taking the future into our own hands. This book opened me up to a whole new way of thinking about business, influence, and power.” — Deanna Zandt, media technologist; author, Share This!: How You Will Change the World with Social Networking “11 Rules for Creating Value in the Social Era completely, convincingly, and lucidly redefines what it’s going to take for companies to be successful going forward. Powerfully provocative and highly practical. Bravo, Nilofer!” — Tony Schwartz, President and CEO, The Energy Project; coauthor, The Power of Full Engagement and The Way We’re Working Isn’t Working
Author: Scott Fearon Publisher: Macmillan ISBN: 1137279648 Category : Business & Economics Languages : en Pages : 254
Book Description
Hedge fund manager Scott Fearon explains why failure in business is not only common, but necessary—and how spotting it early can pay off
Author: Domenic Aversa Publisher: Bublish, Inc. ISBN: 1950282929 Category : Biography & Autobiography Languages : en Pages : 305
Book Description
"A savage peek behind the corporate curtain. The power of Aversa's storytelling is undeniable. Corporate Undertaker truly is a gripping read." — Self-Publishing Review ____ This book is filled with stories of fraud, mobsters, corruption, suicide, murder, arrogance and incompetence. Stories of companies in a fight for their lives against the biggest banks and law firms in the country. "Not since first reading Stephen Covey...have I read such a life-changing, inspiring business book....A brilliant book and one I recommend to every single business owner and entrepreneur." —N.N. Light, Top 500 Amazon Reviewer "Readers will meet a business advocate who risked his life, health and spiritual outlook to try to save the jobs of thousands of employees." — Blue Ink Reviews _____ For more than 25 years, Domenic Aversa has worked as a crisis manager and corporate restructuring professional. He has advised and operated small and middle-market companies in 45 different industries and worked through every possible extreme with his clients, including coup attempts in developing countries, the http://dot.com bust, 9/11, Ponzi schemes, corrupt bankers, and the Great Recession. In Corporate Undertaker: Business Lessons from the Dead and Dying, he shares his best advice for dealing with adversity and crisis each step of the way through the life of a business. From start-up to mature company, he takes you through the exciting and most worrisome moments for leaders and managers. "An immensely readable account by a man whom companies call when all else fails." — Kirkus "Written by an industry expert, Corporate Undertaker is filled with drama and written with confidence and expertise!" - Clarion Forward "CORPORATE UNDERTAKER is a glance at the dark side of the corporate world from a vastly experienced crisis consultant, penned with humor and a wealth of enthralling personal context." — Indie Reader
Author: David Meerman Scott
Author: David Meerman Scott
Author: Stanley Weiss
Author: Patrick M. Lencioni
Author: Barry Barnes
Author: David Kowalski
Author: Scott A. Shane
Author: Barry Barnes
Author: Nilofer Merchant
Author: Scott Fearon
Author: Domenic Aversa