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Author: Courtland L. Bovée Publisher: ISBN: 9780138028961 Category : Business communication Languages : en Pages : 432
Book Description
Integrating all elements of effective business communication, this all-in-one package blends information with technology, presented in an engaging multimedia environment. Numerous real-world examples and document critiques provide the means for learning grammar and business communication mechanics more effectively than any other book on the market today. After an informative introduction that describes the foundations of business communications, this book covers such topics as: the three-step writing process (planning, writing, and completing business messages); brief business correspondence (letters, memos, e-mails, and instant messages); business reports and proposals; and employment messages. Comprehensive appendices for format and layout of documents and a handbook of grammar, mechanics, and usage round out this book. A must-have reference book for anyone in a professional business office, this resource is also an excellent primer for those just entering the job market.
Author: Mary Ellen Guffey Publisher: South Western Educational Publishing ISBN: 9780324233643 Category : Business communication Languages : en Pages : 0
Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author: John E. Grable Publisher: Wiley Global Education ISBN: 1119547482 Category : Law Languages : en Pages : 624
Book Description
Every financial decision we make impacts our lives. Introduction to Personal Finance: Beginning Your Financial Journey is designed to help students avoid early financial mistakes and provide tools needed to secure a strong foundation for the future. Using engaging visuals and a modular approach, instructors can easily customize their course to topics that matter most to their students. This course empowers students to define their personal values and make smart financial decisions that help them achieve their goals.
Author: Rochelle Grayson Publisher: John Wiley & Sons ISBN: 1119713269 Category : Languages : en Pages : 386
Book Description
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Author: Raymond N. Johnson Publisher: Wiley Global Education ISBN: 1119404924 Category : Business & Economics Languages : en Pages : 736
Book Description
The explosion of data analytics in the auditing profession demands a different kind of auditor. Auditing: A Practical Approach with Data Analytics prepares students for the rapidly changing demands of the auditing profession by meeting the data-driven requirements of today’s workforce. Because no two audits are alike, this course uses a practical, case-based approach to help students develop professional judgement, think critically about the auditing process, and develop the decision-making skills necessary to perform a real-world audit. To further prepare students for the profession, this course integrates seamless exam review for successful completion of the CPA Exam.
Author: Leila Monaghan Publisher: John Wiley & Sons ISBN: 1444335316 Category : Social Science Languages : en Pages : 519
Book Description
Featuring several all-new chapters, revisions, and updates, the Second Edition of A Cultural Approach to Interpersonal Communication presents an interdisciplinary collection of key readings that explore how interpersonal communication is socially and culturally mediated. Includes key readings from the fields of cultural and linguistic anthropology, sociolinguistics, and communication studies Features new chapters that focus on digital media Offers new introductory chapters and an expanded toolkit of concepts that students may draw on to link culture, communication, and community Expands the Ethnographer’s Toolkit to include an introduction to basic concepts followed by a range of ethnographic case studies