Author: Courtland L. Bovee
Publisher: Pearson Canada
ISBN: 0133894908
Category : Business & Economics
Languages : en
Pages : 481

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Book Description
Note: If you are purchasing an electronic version, MyBCommLab does not come automatically packaged with it. To purchase MyBCommLab, please visit www. MyBCommLab.com or you can purchase a package of the physical text and MyBCommLab searching for ISBN 10: 0133508706 / ISBN 13: 9780133508703. Business Communication Essentials introduces you to the fundamental principles of business communication and gives you the opportunity to develop your communication skills. You'll discover how business communication differs from personal and social communication, and you'll see how today's companies are using blogs, social networks, podcasts, virtual worlds, wikis, and other technologies. Business Communication Essentials offers you the opportunity to practise communication skills that will help you get jobs and be promoted in today's workplace. The new fifth Canadian edition is student-friendly and features the most extensive end-of-chapter activities available, including questions, exercises, assignments, and cases.

Author: Mary Ellen Guffey
Publisher: South Western Educational Publishing
ISBN: 9780324233643
Category : Business communication
Languages : en
Pages : 0

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Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.

Author: Stephen Robbins
Publisher: Pearson Higher Education AU
ISBN: 1442564636
Category : Business & Economics
Languages : en
Pages : 409

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Book Description
Robbins Management: The Essentials covers the concepts essential to management in the 21st century in a fresh, lively format that’s perfectly suited to a typical university semester. The second edition features new and in-depth coverage of sustainability, ethics and corporate social responsibility and new case studies from local and international businesses.

Author: Barbara G. Shwom
Publisher: Pearson
ISBN: 0133875024
Category : Business & Economics
Languages : en
Pages : 619

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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Communication in Business Practices Business Communication: Polishing Your Professional Presence helps readers achieve the highest level of professionalism when conducting business. With a clear communication model that helps readers professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The Third Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising crucial skills such as writing, speaking, critical thinking, and collaborating with peers, Business Communication prepares readers for social and communicative challenges they will face as businesspeople.

Author: Kenneth C. Laudon
Publisher: Pearson Educación
ISBN: 9789702605287
Category : Business & Economics
Languages : en
Pages : 618

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Book Description
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Author: Steven McCornack
Publisher: Macmillan Higher Education
ISBN: 1319103502
Category : Language Arts & Disciplines
Languages : en
Pages : 1248

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Book Description
In Reflect & Relate, distinguished teacher and scholar Steve McCornack provides students with the best theory and most up-to-date research and then helps them relate that knowledge to their own experiences. Engaging examples and a lively voice hook students into the research, while the book's features all encourage students to critically reflect on their own experiences. Based on years of classroom experience and the feedback of instructors and students alike, every element in Reflect & Relate has been carefully constructed to give students the practical skill to work through life’s many challenges using better interpersonal communication. The new edition is thoroughly revised with a new chapter on Culture; new, high-interest examples throughout; and up-to-the-moment treatment of mediated communication, covering everything from Internet dating to social media.

Author: Courtland L. Bovee
Publisher: Pearson Education India
ISBN: 9332585792
Category :
Languages : en
Pages : 794

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Book Description
The Ever-Changing Mold of Modern Business Communication.Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices.

Author: Courtland Bovee
Publisher: Prentice Hall
ISBN: 9780133098822
Category : Business & Economics
Languages : en
Pages : 494

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Book Description
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals. Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today's business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills. 0133098826 / 9780133098822 Business Communication Essentials Plus MyBCommLab with Pearson eText -- Access Card Package Package consists of 0132971321 / 9780132971324 Business Communication Essentials 0132992345 / 9780132992343 MyBCommLab with Pearson eText -- Access Card -- for Business Communication Essentials

Author: William J. Seiler
Publisher: Pearson Higher Ed
ISBN: 0205931189
Category : Social Science
Languages : en
Pages : 504

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Book Description
Emphasizes the connections between communication and our daily lives Communication: Making Connections, a top-selling hybrid text, is unique in its integrated “Making Connections” theme and emphasis on technology. While introducing the basic principles of public speaking, interpersonal communication and group communication, the text stresses communication competence by constantly applying a solid theoretical foundation through everyday and relevant communication examples, thought-provoking questions, and boxed features. MyCommunicationLab is an integral part of the Seiler program. Key learning applications include MediaShare, an eText, and a study plan. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Personalize Learning– MyCommunicationLab is online learning. MyCommunicationLab engages students through personalized learning and helps instructors from course preparation to delivery and assessment Improve Critical Thinking– Chapter summaries are organized by learning objectives to help students focus on what they need to learn in each chapter. Engage Students–New examples and an increased emphasis on technology are relevant to today’s students in a variety of ways. Support Instructors– A full set of supplements, including MyCommunicationLab, provides instructors with all the resources and support they need. NOTE: MyCommunicationLab does not come automatically packaged with this text. To purchase MyCommunicationLab , please visit www.mycommunicationlab.com or you can purchase a ValuePack of the text + MyCommunicationLab : ValuePack ISBN-10: 0205943675 / ValuePack ISBN-13: 9780205943678

Author: Sandra Ernst Moriarty
Publisher:
ISBN: 9781292017396
Category : Advertising
Languages : en
Pages : 669

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Book Description
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.