Author: Sherri Arend Publisher: Encouragement PressLlc ISBN: 9781933766225 Category : Business & Economics Languages : en Pages : 160
Book Description
The great collective myth is that your company does a superb job handling customers; proof positive is that sales are up over last year! It must be so. The myth is passed along from top management to every new, entry-level employee. After all, it says on the Website that the organizations primary goal is to keep customers happy and keep them for life. If it were only so. It is so easy to rationalize, to want to believe the standard company line. Are you really sure you know what is going on when customers call? Have you increased sales to current customers or are you spending a great deal of money trying to find new customers because your current customers are not producing growth? Are you getting all that you can for your sales, marketing and customer service dollars? Maybe it is time to throw away assumptions and false perceptions and get down to cases. Perhaps this is an opportunity to step outside the box and find out what you customers really want, instill a new attitude company-wide and implement customer service strategies that really work. Sound like a daunting task? Not if you follow the advice of customer service expert, Annie Chesney. Be smart, be savvy and best of all be successful by keeping your customers for life by implementing this simple, effective and absolutely essential management system. Remember the old axiom that it is much easier to sell current customers than to find new ones. Here is the way to do just that!
Author: Donna Greiner Publisher: Crown Currency ISBN: 0307553957 Category : Business & Economics Languages : en Pages : 237
Book Description
Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: ·Creating products/services tailored to your customers' needs ·Recognizing and rewarding your most profitable trophy customers ·Using three kinds of guarantees to build customer trust ·Turning first-time customers into frequent buyers ·And much more!
Author: Jacqueline Dunckel Publisher: North Vancouver, B.C. : Self-Counsel Press ISBN: Category : Business & Economics Languages : en Pages : 192
Book Description
A happy customer is the best asset company can have. In any business, it is essential that you develop an effective program to ensure that your patrons are satisfied with your product or service. Most businesses today realize the fundamental importance of good customer relations, but many are unaware of what is needed to achieve them. This book helps you develop a winning program that will keep your customers happy and coming back. "Good hands-on advice". National Federation of Independent Business Foundation
Author: Ali Cudby Publisher: Morgan James Publishing ISBN: 1642796433 Category : Business & Economics Languages : en Pages : 213
Book Description
This fresh take on retention and revenue is “a useful guide to long-term customer loyalty that’s engaging, insightful and actionable . . . a fast, easy read” (Jonathan Tower, Managing Partner, Catapult VC). It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep its customers is tied directly to its revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders, beginning with legendary executive Kay Koplovitz. The book goes on to offer real-world consumer behavior stories, business best practices, and CEO-led case studies in industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox), and retail (Esprit de la Femme, Urban Stems). Interviews with renowned venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie musician Craig Wedren, former Shudder to Think frontman and Yellowjackets composer, are also featured. Keep Your Customers is based on a proven process that has helped companies around the world improve the lifetime value of their clients. Keep Your Customers shares a fresh perspective on the old problem of customer relations. It jumps straight into practical strategies and actionable tactics to bring loyalty marketing to life for large and small businesses alike. Ali Cudby shares how to set up customer engagement for loyalty with a company culture to support it; grow without being stuck in the endless grind of new customer acquisition; and build the most powerful asset for any enterprise—a loyal, long-term, and lucrative customer base.
Author: Becky Carroll Publisher: John Wiley & Sons ISBN: 1118095464 Category : Business & Economics Languages : en Pages : 232
Book Description
Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers—their least expensive, most easily acquired sales—to slip away. Don't let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues). Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service Details a fundamental shift that needs to take place in how businesses treat their existing customers The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego
Author: Falilat Adeyemi-Salami Publisher: Independently Published ISBN: Category : Business & Economics Languages : en Pages : 0
Book Description
THE CUSTOMER CODE: Secrets to Find, Attract and Keep Customers for Life Discover the secrets to unparalleled customer satisfaction and loyalty with "THE CUSTOMER CODE: Secrets to Find, Attract and Keep Customers for Life." This book contains practical strategies for effective communication, problem-solving, and building strong customer relationships. Whether you're a business owner, manager, or frontline employee, this book offers actionable insights and real-world examples to transform your customer interactions and keep customers coming back for more. In "THE CUSTOMER CODE," you'll discover how excellent customer service can significantly boost your company's reputation, revenue, and long-term success. Through engaging chapters and easy-to-follow advice, you'll learn: Proven Techniques for Customer Retention: Implement strategies that turn first-time buyers into loyal, repeat customers. Effective Communication Skills: Master the art of clear and empathetic communication to resolve issues swiftly and enhance customer satisfaction. Building Lasting Relationships: Develop trust and rapport with your customers, ensuring they feel valued and understood. Problem-Solving Approaches: Equip yourself with the tools to handle customer complaints and challenges efficiently, turning potential negatives into positives. Boosting Your Company's Reputation: Leverage excellent service to build a strong, positive reputation that attracts new customers. Real-World Examples: Learn from case studies and examples from top-performing companies that have mastered the art of customer service. Long-Term Success Strategies: Discover the principles behind long-lasting customer loyalty and how to apply them to your business. Why You Need This Book: In today's competitive market, exceptional customer service is not just an option-it's a necessity. "THE CUSTOMER CODE" provides the secrets to finding, attracting, and retaining customers for life. Whether you're looking to enhance your existing customer service strategies or starting from scratch, this book will be your go-to resource for creating memorable customer experiences that drive business success. Order your copy today and start transforming your customer interactions and keeping them for life!
Author: Bernd Schmitt Publisher: St. Martin's Press ISBN: 1137000465 Category : Business & Economics Languages : en Pages : 258
Book Description
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
Author: Michael LeBoeuf Publisher: National Geographic Books ISBN: 0425175014 Category : Business & Economics Languages : en Pages : 0
Book Description
"A powerhouse, a classic."--James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc. "An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life. "I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York
Author: Jo Anna Brandi and Company Publisher: ISBN: 9780943210407 Category : Consumer satisfaction Languages : en Pages : 179
Book Description
A little book with big impact, this one-idea-on-a- page book delivers insight that can be used at every level of an organization to build and sustain customer retention and loyalty. Based on the premise that the businesses that will thrive are those that recognize and nurture strong, trusting relationships, "Winning" offers a new look at the interaction between marketing and customer care. At the heart of "relationship marketing" is relationship mastery. The better you are at building relationships the better you are at business. This book presents a diverse mix of relationship skills - some geared towards external customers some towards internal customers and some towards the individual - all designed to create customer loyalty and enhance customer lifetime value. Covering topics from Defining Values to Having Fun, it's short, clever, easy to read and most importantly useful in teaching every person in the company the importance of customer caring at all levels. After all, Customer Caring is everyone's business. This was Jo Anna Brandi "The Customer Care Lady's" first look and it still remain a favorite after it's fourth printing!
Author: Michael LeBoeuf Publisher: Berkley Trade ISBN: 9780425114681 Category : Business & Economics Languages : en Pages : 186
Book Description
A hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team, written by one of the nation's foremost business consultants.
Author: Sherri Arend
Author: Donna Greiner
Author: Jacqueline Dunckel
Author: Ali Cudby
Author: Becky Carroll
Author: Falilat Adeyemi-Salami
Author: Bernd Schmitt
Author: Michael LeBoeuf
Author: Jo Anna Brandi and Company
Author: Michael LeBoeuf