Author: Bobby Borg
Publisher: Rowman & Littlefield
ISBN: 1538134640
Category : Music
Languages : en
Pages : 332
Book Description
Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs
Business Basics for Musicians
Author: Bobby Borg
Publisher: Rowman & Littlefield
ISBN: 1538134640
Category : Music
Languages : en
Pages : 332
Book Description
Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs
Publisher: Rowman & Littlefield
ISBN: 1538134640
Category : Music
Languages : en
Pages : 332
Book Description
Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs
Business Basics for Musicians
Author: Bobby Borg
Publisher: Rowman & Littlefield
ISBN: 1538182572
Category : Music
Languages : en
Pages : 447
Book Description
Unleash your music career and conquer the dynamic new music industry! In a high-tech world overflowing with ever-changing information, don’t let the business side of music be your downfall. Business Basics for Musicians is the ultimate layperson’s handbook to mastering the industry. The third edition provides: Cutting-edge insights into AI, NFTs, and the limitless potential of the metaverse Comprehensive knowledge on traditional and emerging music royalties to ensure fair compensation New and captivating pro interviews and compelling anecdotes that ignite inspiration Updated information on social media, including TikTok, Instagram, and YouTube Major-label record, publishing, and merchandising deal updates that can propel your global presence Game-changing DIY strategies that skyrocket your career and bring success on your terms Writing in an engaging tone and easily digestible format, music industry veteran Bobby Borg provides a comprehensive resource that expertly simplifies complex concepts into actionable steps. He addresses five vital areas: pursuing a successful career, building powerful relationships, assembling a winning team, unlocking lucrative deals and dollars, and paving your path to success to 2030 and beyond. Test questions and answers, assignments, and projects are available for instructors. Please email [email protected].
Publisher: Rowman & Littlefield
ISBN: 1538182572
Category : Music
Languages : en
Pages : 447
Book Description
Unleash your music career and conquer the dynamic new music industry! In a high-tech world overflowing with ever-changing information, don’t let the business side of music be your downfall. Business Basics for Musicians is the ultimate layperson’s handbook to mastering the industry. The third edition provides: Cutting-edge insights into AI, NFTs, and the limitless potential of the metaverse Comprehensive knowledge on traditional and emerging music royalties to ensure fair compensation New and captivating pro interviews and compelling anecdotes that ignite inspiration Updated information on social media, including TikTok, Instagram, and YouTube Major-label record, publishing, and merchandising deal updates that can propel your global presence Game-changing DIY strategies that skyrocket your career and bring success on your terms Writing in an engaging tone and easily digestible format, music industry veteran Bobby Borg provides a comprehensive resource that expertly simplifies complex concepts into actionable steps. He addresses five vital areas: pursuing a successful career, building powerful relationships, assembling a winning team, unlocking lucrative deals and dollars, and paving your path to success to 2030 and beyond. Test questions and answers, assignments, and projects are available for instructors. Please email [email protected].
Music Marketing for the DIY Musician
Author: Bobby Borg
Publisher: Rowman & Littlefield
ISBN: 1538134632
Category : Music
Languages : en
Pages : 454
Book Description
Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Publisher: Rowman & Littlefield
ISBN: 1538134632
Category : Music
Languages : en
Pages : 454
Book Description
Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Five Star Music Makeover
Author: Coreen Sheehan
Publisher: Hal Leonard Corporation
ISBN: 1495063593
Category : Music
Languages : en
Pages : 503
Book Description
(Music Pro Guide Books & DVDs). In order to achieve success in today's music industry, artists must first do a great deal of work on their own. Learning the required skills can take years of real-life experience, and hiring personal coaches, studio professionals, and consultants can be costly. But now, for the first time, there's an invaluable resource to help you meet these challenges. Five Star Music Makeover is an engaging all-in-one guide designed specifically for aspiring artists. Written by five experts with over 100 years of collective experience, both on and off the stage, this unique book covers five key skills every musician needs to succeed: (1) improving vocal production/technique; (2) writing memorable and marketable songs; (3) recording your ultimate EP; (4) navigating the publishing world; and (5) promoting music effectively. Also included are insiders' stories and anecdotes, helpful tips, creative exercises, celebrity interviews, and all the practical expertise necessary to develop a successful music career. Five Star Music Makeover is a complete and practical career guide a resource that transforms artists from good to great.
Publisher: Hal Leonard Corporation
ISBN: 1495063593
Category : Music
Languages : en
Pages : 503
Book Description
(Music Pro Guide Books & DVDs). In order to achieve success in today's music industry, artists must first do a great deal of work on their own. Learning the required skills can take years of real-life experience, and hiring personal coaches, studio professionals, and consultants can be costly. But now, for the first time, there's an invaluable resource to help you meet these challenges. Five Star Music Makeover is an engaging all-in-one guide designed specifically for aspiring artists. Written by five experts with over 100 years of collective experience, both on and off the stage, this unique book covers five key skills every musician needs to succeed: (1) improving vocal production/technique; (2) writing memorable and marketable songs; (3) recording your ultimate EP; (4) navigating the publishing world; and (5) promoting music effectively. Also included are insiders' stories and anecdotes, helpful tips, creative exercises, celebrity interviews, and all the practical expertise necessary to develop a successful music career. Five Star Music Makeover is a complete and practical career guide a resource that transforms artists from good to great.
The Business of Music Management
Author: Tom Stein
Publisher: Business Expert Press
ISBN: 1953349676
Category : Music
Languages : en
Pages : 301
Book Description
Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry. The author offers valuable insights into the niche readers might fill with their career, and discover their unique path to success. Readers will come away with a greater understanding of the scope and demands of the music and entertainment industry.
Publisher: Business Expert Press
ISBN: 1953349676
Category : Music
Languages : en
Pages : 301
Book Description
Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry. The author offers valuable insights into the niche readers might fill with their career, and discover their unique path to success. Readers will come away with a greater understanding of the scope and demands of the music and entertainment industry.
Photography Business Basics
Author: Natasha Martinez with Mark Maryanovich
Publisher: Natasha Martinez with Mark Maryanovich
ISBN:
Category : Art
Languages : en
Pages : 177
Book Description
Why do some photographers succeed when others fail? It’s often because the successful ones know the Photography Business Basics... Are you: An established Photographer looking for business tips that will help you streamline your systems and optimize your business? A professional Photographer overwhelmed by the aspects necessary to maintain your business? An aspiring Photographer interested in expanding your skills and hobby to a profitable and sustainable career? If so, we are here to help! Save countless hours searching for the right information Stop wasting money on items and tactics that bring you no value Avoid the costly mistakes and many pitfalls artists in the business world fall prey to Benefit from the knowledge we’ve learned As two real world photography business entrepreneurs who’ve struggled and learned (sometimes the hard way) how to go from starving artist to savvy businessperson, we hope to help the most number of Photographers have the greatest success. Whether you’re a wedding photographer, portrait photographer, commercial photographer, this is a photography business must-have – A current, post-Covid invaluable book for emerging, mid-career, and experienced photographers of all specialties interested in starting or making their own freelance business the best it can be. As a photography business encompasses so many moving parts, a quick reference guide is essential to help you succeed as soon as possible. This book provides you with the foundational knowledge you need to quickly enhance your business. The fundamentals to run your own photography business successfully aren’t secrets. It’s just a matter of finding and learning them. The strategies and tips in this book have been refined from a decade of researching and absorbing literally thousands of blog posts, webinars and courses, brought together in one concise, informative and interesting guide. Written with a friendly, conversational tone Photography Business Basics offers easy to read, practical advice explained in a step-by-step direction, using an innovative work-back plan that logically deconstructs a mountain of activities into smaller manageable actions. You will learn how to: Determine goals that encompass your definition of success Apply bookkeeping and accounting fundamentals Implement the simple and most effective way to set your Pricing Create your Target Market Personas Design your Brand Craft your Sales Funnel Construct a Marketing Plan based on Marketing Math Use current SEO strategies to improve your search engine rankings and discover the only analytics metric that matters Deliver a Client experience that generates repeat business and referrals (the best and most profitable business you can have as a Photographer) Build a solid Business Plan that lays the groundwork for success Each version also includes free templates for: A Flash and Sales Report spreadsheet (Excel and Google Sheets formats) A Personal Budget spreadsheet (Excel and Google Sheets formats) A Target Market Persona Questionnaire (Word and Google Docs formats) A Photographer’s Business Plan and Quarterly Business Plan Outline (Word and Google Docs formats) Most photographers are creative by nature and lack the business skills and mindset needed to consistently earn a living as a Professional. Don’t let this be you. If you are overworked and under-payed and looking for a simple method to better understand and manage your business and earn more money then Scroll to the top and click Buy Now. Start building the most successful photography business you can today!
Publisher: Natasha Martinez with Mark Maryanovich
ISBN:
Category : Art
Languages : en
Pages : 177
Book Description
Why do some photographers succeed when others fail? It’s often because the successful ones know the Photography Business Basics... Are you: An established Photographer looking for business tips that will help you streamline your systems and optimize your business? A professional Photographer overwhelmed by the aspects necessary to maintain your business? An aspiring Photographer interested in expanding your skills and hobby to a profitable and sustainable career? If so, we are here to help! Save countless hours searching for the right information Stop wasting money on items and tactics that bring you no value Avoid the costly mistakes and many pitfalls artists in the business world fall prey to Benefit from the knowledge we’ve learned As two real world photography business entrepreneurs who’ve struggled and learned (sometimes the hard way) how to go from starving artist to savvy businessperson, we hope to help the most number of Photographers have the greatest success. Whether you’re a wedding photographer, portrait photographer, commercial photographer, this is a photography business must-have – A current, post-Covid invaluable book for emerging, mid-career, and experienced photographers of all specialties interested in starting or making their own freelance business the best it can be. As a photography business encompasses so many moving parts, a quick reference guide is essential to help you succeed as soon as possible. This book provides you with the foundational knowledge you need to quickly enhance your business. The fundamentals to run your own photography business successfully aren’t secrets. It’s just a matter of finding and learning them. The strategies and tips in this book have been refined from a decade of researching and absorbing literally thousands of blog posts, webinars and courses, brought together in one concise, informative and interesting guide. Written with a friendly, conversational tone Photography Business Basics offers easy to read, practical advice explained in a step-by-step direction, using an innovative work-back plan that logically deconstructs a mountain of activities into smaller manageable actions. You will learn how to: Determine goals that encompass your definition of success Apply bookkeeping and accounting fundamentals Implement the simple and most effective way to set your Pricing Create your Target Market Personas Design your Brand Craft your Sales Funnel Construct a Marketing Plan based on Marketing Math Use current SEO strategies to improve your search engine rankings and discover the only analytics metric that matters Deliver a Client experience that generates repeat business and referrals (the best and most profitable business you can have as a Photographer) Build a solid Business Plan that lays the groundwork for success Each version also includes free templates for: A Flash and Sales Report spreadsheet (Excel and Google Sheets formats) A Personal Budget spreadsheet (Excel and Google Sheets formats) A Target Market Persona Questionnaire (Word and Google Docs formats) A Photographer’s Business Plan and Quarterly Business Plan Outline (Word and Google Docs formats) Most photographers are creative by nature and lack the business skills and mindset needed to consistently earn a living as a Professional. Don’t let this be you. If you are overworked and under-payed and looking for a simple method to better understand and manage your business and earn more money then Scroll to the top and click Buy Now. Start building the most successful photography business you can today!
Business Basics
Author: Jo Owen
Publisher: FT Press
ISBN: 013308714X
Category : Business & Economics
Languages : en
Pages : 1473
Book Description
Your complete modern management library: today’s most crucial skills and best practices for success! From finance to strategy, leadership to communication, these four outstanding books bring together the skills and best practices every manager and aspiring leader needs to succeed today! Jo Owen’s Mobile MBA distills years of MBA management theory into bite-size solutions for 101 critical business challenges. From start to finish, it focuses on what really works in practice, giving managers focused answers that can make them dramatically more effective, instantly. Next, in Even You Can Learn Statistics, Second Edition, David Levine and David Stephan teach you all the statistical techniques you’ll need for finance, quality, marketing, or any other business role—one easy step at a time! Simple, jargon-free explanations help you understand every technique…worked problems offer hands-on practice…detailed instructions help you get answers using tools you already have. In How to Keep Score in Business, Second Edition, long-time CEO Robert Follett helps you capture crucial insights buried in balance sheets, income statements, and other key reports. Follett shows how to apply core tools for analyzing financial reports and investment opportunities and demystifies accounting terms every decision-maker and investor should know. Finally, The Truth About Business Writing That Works shows how to gain a lifelong competitive advantage by becoming a great business writer. You’ll learn how to persuade more effectively in every format: emails, Web sites, presentations, proposals, resumes, grant proposals, even text messages! Step by step, you’ll learn how to plan and organize your content…make your point fast…tell your readers what’s in it for them…and get them to act! From world-renowned leaders in management at all levels, including Jo Owen, David Levine, David Stephan, Robert Follett, Natalie Canavor, and Claire Meirowitz
Publisher: FT Press
ISBN: 013308714X
Category : Business & Economics
Languages : en
Pages : 1473
Book Description
Your complete modern management library: today’s most crucial skills and best practices for success! From finance to strategy, leadership to communication, these four outstanding books bring together the skills and best practices every manager and aspiring leader needs to succeed today! Jo Owen’s Mobile MBA distills years of MBA management theory into bite-size solutions for 101 critical business challenges. From start to finish, it focuses on what really works in practice, giving managers focused answers that can make them dramatically more effective, instantly. Next, in Even You Can Learn Statistics, Second Edition, David Levine and David Stephan teach you all the statistical techniques you’ll need for finance, quality, marketing, or any other business role—one easy step at a time! Simple, jargon-free explanations help you understand every technique…worked problems offer hands-on practice…detailed instructions help you get answers using tools you already have. In How to Keep Score in Business, Second Edition, long-time CEO Robert Follett helps you capture crucial insights buried in balance sheets, income statements, and other key reports. Follett shows how to apply core tools for analyzing financial reports and investment opportunities and demystifies accounting terms every decision-maker and investor should know. Finally, The Truth About Business Writing That Works shows how to gain a lifelong competitive advantage by becoming a great business writer. You’ll learn how to persuade more effectively in every format: emails, Web sites, presentations, proposals, resumes, grant proposals, even text messages! Step by step, you’ll learn how to plan and organize your content…make your point fast…tell your readers what’s in it for them…and get them to act! From world-renowned leaders in management at all levels, including Jo Owen, David Levine, David Stephan, Robert Follett, Natalie Canavor, and Claire Meirowitz
When Talent Isn't Enough: Business Basics for the Creatively Inclined
Author: Kristen Fischer
Publisher: Red Wheel/Weiser
ISBN: 1601635435
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner. When Talent Isn't Enough offers savvy and easy-to-apply business advice for writers, designers, and artists who want to: Run a profitable, fulfilling business Market themselves alongside seasoned pros, in-house talent and established agencies Understand the legalities of doing business Spearhead hassle-free accounting and bookkeeping practices Overcome challenging situations with clients Embrace self-promotion as a solo professional Cultivate lasting client partnerships
Publisher: Red Wheel/Weiser
ISBN: 1601635435
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner. When Talent Isn't Enough offers savvy and easy-to-apply business advice for writers, designers, and artists who want to: Run a profitable, fulfilling business Market themselves alongside seasoned pros, in-house talent and established agencies Understand the legalities of doing business Spearhead hassle-free accounting and bookkeeping practices Overcome challenging situations with clients Embrace self-promotion as a solo professional Cultivate lasting client partnerships
Music Business Essentials
Author: Mark Cabaniss
Publisher: Rowman & Littlefield
ISBN: 1442274557
Category : Music
Languages : en
Pages : 197
Book Description
The music business is an exciting, rewarding, confounding, treacherous, and exhilarating way in which to make a living. For those interested in following their dreams to enter this dynamic and ever-changing industry, nothing less than a road map is needed to navigate and strategize the journey. Music Business Essentials will take musicians and beginning business students on a journey which imparts not only vital “nuts and bolts” information about the business of music, but provides inspirational and practical tips from a veteran traveler who has successfully navigated his own music business path to success for over 25 years. This book is the perfect, easy-to-read introduction to the music industry and will be an invaluable handbook for reference time and again.
Publisher: Rowman & Littlefield
ISBN: 1442274557
Category : Music
Languages : en
Pages : 197
Book Description
The music business is an exciting, rewarding, confounding, treacherous, and exhilarating way in which to make a living. For those interested in following their dreams to enter this dynamic and ever-changing industry, nothing less than a road map is needed to navigate and strategize the journey. Music Business Essentials will take musicians and beginning business students on a journey which imparts not only vital “nuts and bolts” information about the business of music, but provides inspirational and practical tips from a veteran traveler who has successfully navigated his own music business path to success for over 25 years. This book is the perfect, easy-to-read introduction to the music industry and will be an invaluable handbook for reference time and again.
Music is Your Business
Author: Christopher Knab
Publisher: Christopher Knab
ISBN: 0974342033
Category : Music trade
Languages : en
Pages : 281
Book Description
This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.
Publisher: Christopher Knab
ISBN: 0974342033
Category : Music trade
Languages : en
Pages : 281
Book Description
This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.