Business Alchemy PDF Download

Author: Andrew Wallas
Publisher: Lid Publishing
ISBN: 9781911498247
Category : Business
Languages : en
Pages : 0

View

Book Description
In this enlightening and engaging book, Andrew Wallas views the company from a metaphysical perspective to provide a new approach to transforming the organization. Business Alchemy focuses on the inner dynamics and energy flow within the organization itself, seeing where there is visible and hidden contradiction working against the aims of the company. It is by taking a deeper look inside of your company (instead of focusing on the outer machinations of your business), and by bringing these (often unconscious) blocks to light, that energy is released and the company is then free to move forward, fully aligned with its stated objectives and goals. This is a unique perspective on how companies can evolve and grow naturally and successfully.

Author: William R. Cobb
Publisher: AuthorHouse
ISBN: 1468587854
Category : Business & Economics
Languages : en
Pages : 410

View

Book Description
Entrepreneurs play a vital role in economic development as key contributors to technological innovation and new job growth. We discovered that many people, just like you, have the urge to create an enterprise; to help themselves and to make a difference in this world. While successful entrepreneurs like Steve Jobs and Bill Gates are well publicized, the harsh reality is that most new businesses are prone to failure because they don't have access to accurate information about the entrepreneurial process. This book is a "word map" for guiding you through that process, from refining your business idea and securing capital to a successful launch into the marketplace. There are many types of business ideas to pursue and you are probably better educated than many historic entrepreneurs - both Thomas Edison and Ray Kroc being high school dropouts and both Steve Jobs and Bill Gates being college dropouts. If you hunger to be your own boss and to make a contribution to society with your ideas, then Business Alchemy: Turning Ideas into Gold has the information for which you have been searching.

Author: Pamela H. Smith
Publisher: Princeton University Press
ISBN: 1400883571
Category : History
Languages : en
Pages : 337

View

Book Description
In The Business of Alchemy, Pamela Smith explores the relationships among alchemy, the court, and commerce in order to illuminate the cultural history of the Holy Roman Empire in the sixteenth and seventeenth centuries. In showing how an overriding concern with religious salvation was transformed into a concentration on material increase and economic policies, Smith depicts the rise of modern science and early capitalism. In pursuing this narrative, she focuses on that ideal prey of the cultural historian, an intellectual of the second rank whose career and ideas typify those of a generation. Smith follows the career of Johann Joachim Becher (1635-1682) from university to court, his projects from New World colonies to an old-world Pansophic Panopticon, and his ideas from alchemy to economics. Teasing out the many meanings of alchemy for Becher and his contemporaries, she argues that it provided Becher with not only a direct key to power over nature but also a language by which he could convince his princely patrons that their power too must rest on liquid wealth. Agrarian society regarded merchants with suspicion as the nonproductive exploiters of others' labor; however, territorial princes turned to commerce for revenue as the cost of maintaining the state increased. Placing Becher’s career in its social and intellectual context, Smith shows how he attempted to help his patrons assimilate commercial values into noble court culture and to understand the production of surplus capital as natural and legitimate. With emphasis on the practices of natural philosophy and extensive use of archival materials, Smith brings alive the moment of cultural transformation in which science and the modern state emerged.

Author: William R. Cobb
Publisher: AuthorHouse
ISBN: 1468587870
Category : Business & Economics
Languages : en
Pages : 413

View

Book Description
Entrepreneurs play a vital role in economic development as key contributors to technological innovation and new job growth. We discovered that many people, just like you, have the urge to create an enterprise; to help themselves and to make a difference in this world. While successful entrepreneurs like Steve Jobs and Bill Gates are well publicized, the harsh reality is that most new businesses are prone to failure because they dont have access to accurate information about the entrepreneurial process. This book is a word map for guiding you through that process, from refining your business idea and securing capital to a successful launch into the marketplace. There are many types of business ideas to pursue and you are probably better educated than many historic entrepreneurs - both Thomas Edison and Ray Kroc being high school dropouts and both Steve Jobs and Bill Gates being college dropouts. If you hunger to be your own boss and to make a contribution to society with your ideas, then Business Alchemy: Turning Ideas into Gold has the information for which you have been searching.

Author: Rory Sutherland
Publisher: HarperCollins
ISBN: 0062388436
Category : Business & Economics
Languages : en
Pages : 706

View

Book Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.

Author: Dan S. Kennedy
Publisher: Forbesbooks
ISBN: 9781950863235
Category : Business & Economics
Languages : en
Pages : 0

View

Book Description
CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that "Knowledge is Power" by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one. Alchemy isn't writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it's about reinventing the way you think about your business, recognizing the "brutal realities" that few dare to embrace or refuse to even recognize... and turning information into ACTION and PROFIT. In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you're in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.

Author: Tirath Virdee
Publisher: Lid Publishing
ISBN: 9781912555833
Category : Artificial intelligence
Languages : en
Pages : 0

View

Book Description
This book addresses issues from defining and sizing projects to continuous development, continuous integration and continuous deployment. --

Author: Edward Regis
Publisher: W. W. Norton & Company
ISBN: 9780393021233
Category : Business & Economics
Languages : en
Pages : 282

View

Book Description
The explosive rise and shining future of Santa Fe's informatics industry, where scientists are converting abstract theory into real profit.

Author: Rory Sutherland
Publisher: Random House
ISBN: 0753551373
Category : Psychology
Languages : en
Pages : 301

View

Book Description
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

Author: Mehrdad Baghai
Publisher: Basic Books
ISBN: 9780738203096
Category : Business & Economics
Languages : en
Pages : 272

View

Book Description
Growth unleashes benefits beyond the economic. It revitalizes organizations and invigorates the people in them, creating energy, a sense of purpose, and the glow of being on a winning team. Like the alchemy of old, it seeks to transform the everyday into the exalted by means that seem little short of magical. Yet growth is often elusive, achieved at unacceptable costs, or managed in fits and starts. Based on over three years of research and application at high-performing companies around the world, The Alchemy of Growth is a comprehensive, practical approach to initiating, achieving, and sustaining profitable growth—today and tomorrow. As the book shows, the secret is to manage business opportunities across three time horizons at once: extending and defending core businesses, building new businesses, and seeding options for the future. The Alchemy of Growth offers managers at all levels the tools and concepts for investing in the right initiatives, capabilities, and talent to propel their companies into the future.