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Author: J. Randy Gordon Publisher: ISBN: Category : Business Languages : en Pages : 450
Book Description
FOREWORD BY: sports agent Leigh Steinberg.Using the right buzzwords, catch phrases, euphemisms, short anecdotes, and general business speak can offer you some major social currency in the right circles. This indispensable book (BusiBUZZ) is a "must have" for anyone wanting to get ahead in the business world and for those who want to "stay current."
Author: J. Randy Gordon Publisher: ISBN: Category : Business Languages : en Pages : 450
Book Description
FOREWORD BY: sports agent Leigh Steinberg.Using the right buzzwords, catch phrases, euphemisms, short anecdotes, and general business speak can offer you some major social currency in the right circles. This indispensable book (BusiBUZZ) is a "must have" for anyone wanting to get ahead in the business world and for those who want to "stay current."
Author: John A. Quelch Publisher: Penguin ISBN: 110157187X Category : Business & Economics Languages : en Pages : 222
Book Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
Author: Yalanda P. Lattimore Publisher: CreateSpace ISBN: 9781484158418 Category : Business & Economics Languages : en Pages : 74
Book Description
Veteran entrepreneur and blogger, Yalanda P Lattimore, answers 27 of the most frequently asked questions (FAQs) about creating buzz for business, blogging for business and nonprofits, with social media, networking, customers, and business.
Author: Poonam Sharma Publisher: John Wiley & Sons ISBN: 9780471326281 Category : Business & Economics Languages : en Pages : 0
Book Description
Are you a college student or recent graduate with a great idea fora business? You're not alone. All across the country, more and more studentsare seeking advice on starting their own businesses. Theentrepreneurial spirit is thriving at Harvard, where many students,past and present, have become successful business owners--evenfounders of Fortune 500 companies. Now, some of the bright minds ofthe Harvard Entrepreneurs Club, a recognized student organizationof Harvard College, have compiled their business knowledge andexperience into one comprehensive manual to aid students in makingtheir entrepreneurial dreams come true. This professional andpractical guide will take you step by step through the process ofstarting and maintaining a business. Poonam Sharma and fellowmembers of the Club have tailored this useful resource to theunique issues and obstacles that students will face. You'll receiveinvaluable advice on formulating a business plan, advertising,legal protection, business ethics, and much more. Even if you have no professional experience, little marketingknow-how, or even a small bank account, this book can teach you howto join the ever-growing ranks of students who know firsthand thepleasure--and the profit--that come from being your own boss andbringing your business idea to life.
Author: Carolyn C. Wise Publisher: Vault Inc. ISBN: 1581314361 Category : Business schools Languages : en Pages : 697
Book Description
In this updated guide, Vault publishes the entire surveys of current students and alumni at more than 100 top business schools. Each 4- to 5-page entry is composed almost entirely of insider comments from students and alumni. Each school profile features surveys of about 10 students or alumni. These narratives provide applicants with detailed and balanced perspectives and insider information on admissions and employment prospects, which is lacking in other business school guides.
Author: Vault Editors Publisher: Vault Inc. ISBN: 1581314000 Category : Business schools Languages : en Pages : 512
Book Description
In this new edition, Vault publishes the entire surveys of current students and alumni at more than 100 top business schools. Each 4-to 5-page entry is composed of insider comments from students and alumni, as well as the school's responses to the comments.
Author: Jeff Lee Publisher: ISBN: 9781456403638 Category : Languages : en Pages : 56
Book Description
Marketing is the key to having a successful business. We all know that, but what is marketing for a small business. You've heard all of the buzz terms like Gorilla Marketing and other small business programs. Here is a working document for you to implement marketing for your small business. Yes, you need marketing, no you don't need to spend as much as you think to have an effective marketing program. But you do need to learn how to create your brand in every communication effort you have. You also need to ensure that your marketing efforts are ongoing and deliver your unique selling position. No one type of marketing will be enough to ensure the success of your business. Traditional methods of advertising are changing, some are dying. New forms may have the "buz", but do they make your cash register sing?
Author: Marie C. Thursby Publisher: Emerald Group Publishing ISBN: 1786352370 Category : Business & Economics Languages : en Pages : 432
Book Description
This is the 2nd edition of Technological Innovation. Profiting from technological innovation requires scientific and engineering expertise, and an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship.
Author: J. Randy Gordon
Author: J. Randy Gordon
Author: John A. Quelch
Author: Yalanda P. Lattimore
Author: Julia Palmer
Author: Poonam Sharma
Author: Faith Popcorn
Author: Carolyn C. Wise
Author: Vault Editors
Author: Jeff Lee
Author: Marie C. Thursby