Author: Ohio State University. Center for Business and Economic ResearchPublisher:
ISBN:
Category : Business
Languages : en
Pages : 524
Book Description
Bulletin of Business Research
Author: Ohio State University. Center for Business and Economic ResearchPublisher:
ISBN:
Category : Business
Languages : en
Pages : 524
Book Description
Public Affairs Information Service Bulletin
Author: Cabell's Directory of Publishing Opportunities in Educational Curriculum and Methods
Author: Digital and Social Media Marketing
Author: Nripendra P. RanaPublisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Market Research Sources
Author: United States. Bureau of Foreign and Domestic CommercePublisher:
ISBN:
Category :
Languages : en
Pages : 164
Book Description
International Journal of Business Analytics (IJBAN).
Author: John WangPublisher:
ISBN: 9781466680647
Category : Big data
Languages : en
Pages :
Book Description
Bulletin - Bureau of Economic and Business Research
Author: Washington State University. Bureau of Economic and Business ResearchPublisher:
ISBN:
Category : Business
Languages : en
Pages : 188
Book Description
Business and Human Rights
Author: Manoj Kumar SinhaPublisher: SAGE Publications Pvt. Limited
ISBN: 9788132111399
Category : Education
Languages : en
Pages : 0
Book Description
In the 21st century, one of the most noteworthy changes in the human rights debate relates to the increased recognition of the link between business and human rights. This book is an attempt to explore this relationship and also to look into the obligations of the state and transnational corporations in the promotion of human rights. Business and Human Rights discusses how globalization has affected individuals in the enjoyment of their human rights in relation to the activities of corporations. The book addresses what additional steps the states should take to protect against human rights abuses by business enterprises that are owned or controlled by the state. Moreover, it covers, in depth, the role and contribution of the United Nations in business and human rights. The book includes several real-life case studies to help the readers understand the topics discussed.
Cross-cultural Management
Author: Terence JacksonPublisher: Digital Press
ISBN: 9780750619332
Category : Aziende
Languages : en
Pages : 423
Book Description
Transcultural management ; Management styles ; Intercultural communication.
Confidential Bulletin
Author: National Retail Merchants Association (U.S.)Publisher:
ISBN:
Category : Dry-goods
Languages : en
Pages : 714
Book Description