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Author: Peter Raulerson Publisher: Springer Science & Business Media ISBN: 0387799516 Category : Business & Economics Languages : en Pages : 212
Book Description
Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.
Author: Peter Raulerson Publisher: Springer Science & Business Media ISBN: 0387799516 Category : Business & Economics Languages : en Pages : 212
Book Description
Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.
Author: Yanni Kosta Tsipis Publisher: Arcadia Publishing ISBN: 9780738511634 Category : History Languages : en Pages : 132
Book Description
Route 128 traces its origins to the late 1920s, when the Massachusetts Department of Public Works cobbled together a makeshift network of existing roads through Boston's suburbs. Between 1947 and 1956, during a statewide push to build new highways, Route 128 was reconstructed as a major regional expressway. The new highway immediately fueled explosive growth in many of the region's once bucolic suburbs. What was once "the road to nowhere" quickly became a major commercial nexus for eastern Massachusetts and a critical link in the region's highway network. The visionary highway project vigorously promoted by William F. Callahan permanently altered the character of the two dozen towns through which it passed. Building Route 128 vividly documents the highway's construction and its impact on towns such as Waltham, Dedham, Lynnfield, and Gloucester. Drawing on previously unpublished images from the Massachusetts Department of Public Works and archives from many of the cities and towns affected, Building Route 128 tells the story of a region forever changed by the highway's construction.
Author: Sergio Nesmachnow Publisher: Springer Nature ISBN: 3030967530 Category : Computers Languages : en Pages : 331
Book Description
This book constitutes the thoroughly refereed proceedings of the 4th Ibero-American Congress, ICSC-CITIES 2021, held in Cancún, Mexico, in November - December 2021. Due to the COVID-19 pandemic the conference was partially held online. The 21 full papers and one short paper presented were carefully reviewed and selected from 112 submissions. The papers are organized in topical sections on computational intelligence for smart cities; urban informatics; internet of things, smart energy and smart grid.
Author: Tan Nam-Kee Publisher: McGraw Hill Professional ISBN: 9780071433525 Category : Technology & Engineering Languages : en Pages : 534
Book Description
EASY-TO-FOLLOW EXAMPLES FOR SECURE, VERSATILE, COST-CUTTING, VALUE-ADDED VPNs With the security enhancements, flexibility, and market advantages now available with IPSec and MPLS, building mission-critical VPNs using these technologies has become a top agenda for many networking professionals. LEVERAGE THE BENEFITS OF IPSec AND MPLS Assembling a fully functional IPSec or MPLS VPN isn’t easy. With so little information available it can be like trying to build a bicycle when you have all the components, but no idea what the final product should look like. Only Building VPNs shows, in a clear, step-by-step fashion, how to build VPNs from scratch with IPSec and MPLS. Building VPNs: With IPSec and MPLS gives you: * From-the-ground-up directions for VPN construction * Step-by-step implementation of IPSec for secure, inexpensive, transmission of sensitive information across the public Internet * Easy-to-follow, diagrammed directions for deploying MPLS VPNs to provide value-added managed services * Clear instructions for using IPSec and MPLS in the enterprise and service-provider networking environments * Fully working solutions for both basic and advanced VPN issues * Examples that clarify every important step in VPN design, configuration, implementation, and deployment THE BOOK TO CHOOSE FOR VPN BUILDS
Author: Amarjit Singh Publisher: Routledge ISBN: 1351457063 Category : Technology & Engineering Languages : en Pages : 1040
Book Description
An examination of creative systems in structural and construction engineering taken from conference proceedings. Topics covered range from construction methods, safety and quality to seismic response of structural elements and soils and pavement analysis.
Author: Anne T. Coughlan Publisher: Createspace Independent Publishing Platform ISBN: 9781539987741 Category : Marketing channels Languages : en Pages : 206
Book Description
Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market strategy resilient, responsive, and a source of competitive advantage.
Author: Peter Raulerson
Author: Peter Raulerson
Author: Yanni Kosta Tsipis
Author: Jewel Tea Company
Author: Sergio Nesmachnow
Author: Tan Nam-Kee
Author: Amarjit Singh
Author: Anne T. Coughlan
Author: 
Author: 
Author: United States. Federal Communications Commission