Building Employment Brand Equity Effect of Firm Practices, Employee Outcomes and Organizational Outcomes PDF Download

Author: Jian Han
Publisher:
ISBN:
Category : Branding (Marketing)
Languages : en
Pages : 238

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Author: Bari, Muhammad Waseem
Publisher: IGI Global
ISBN: 166843623X
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.

Author: Muhammad Waseem Bari
Publisher: Frontiers Media SA
ISBN: 2832518567
Category : Science
Languages : en
Pages : 281

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Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 584

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Author: Steve W. J. Kozlowski
Publisher: Oxford University Press
ISBN: 0199928304
Category : Business & Economics
Languages : en
Pages : 786

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Book Description
Organizational psychology is the science of psychology applied to work and organizations. This is the first of two volumes which compiles knowledge in organizational psychology, encapsulates key topics of research and application, and summarizes important research findings.

Author: Muhammad Waseem Bari
Publisher: Frontiers Media SA
ISBN: 2832516963
Category : Medical
Languages : en
Pages : 170

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Author: Jakub Sovina
Publisher:
ISBN:
Category : Help-wanted advertising
Languages : en
Pages : 164

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Author: Kang Yang Trevor Yu, PhD
Publisher: Oxford University Press
ISBN: 0199756090
Category : Business & Economics
Languages : en
Pages : 558

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This handbook includes the most up to date, evidence-based, and comprehensive coverage of recruitment and retention, as written by the top leaders of recruitment research in the world.

Author: Ashokkumar Manoharan
Publisher: Taylor & Francis
ISBN: 1000963004
Category : Business & Economics
Languages : en
Pages : 464

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Book Description
Interdisciplinary in terms of both its coverage and contributions, The Routledge Handbook of Diversity, Equity, and Inclusion Management in the Hospitality Industry provides an informative and systematic guide to the current state of knowledge on workforce diversity and its management. Providing empirical knowledge and reflective practice on diversity issues and their management in the hospitality industry, this handbook includes chapters written by a plethora of experts in the diversity management (DM) field, including scholars, academics, and industry experts, such as managers from leading hospitality industry firms. Logically structured and embellished with illustrative figures throughout, the volume provides critical reviews and an appraisal of current research and the future development of conceptual and theoretical approaches to diversity, equity, and inclusion (DEI) management in the hospitality industry, including dimensions of diversity in hospitality, such as gender, cultural/ethnic, age, disability, sexual orientation, and Indigenous workers. Elucidative examples are used from different countries such as Australia, Austria, Canada, Japan, United Arab Emirates, and India, and the volume takes a solution-based approach, providing future directions for emerging diversity researchers. Global in perspective, this book is a pivotal teaching resource for academics, an illustrative reference resource for Ph.D. students and early career researchers who work on workforce diversity and a practical guide for managers and HR consultants. It will also appeal to wider audiences, including those in tourism, recreation and leisure studies, and other professional fields.

Author: Kang Yang Trevor Yu PhD
Publisher: Oxford University Press
ISBN: 0199376654
Category : Psychology
Languages : en
Pages :

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Book Description
The past 40 years have established recruitment as a fundamental area of research to both researchers and practitioners. No longer is recruitment viewed as simply another component of human resource management but rather a strategic tool with wide-ranging implications for organizations. To this extent investigations on the subject have drawn upon diverse perspectives from economics to marketing, highlighting recruitment's links with multiple aspects of organizational functioning such as selection, onboarding, organizational culture, job performance, and turnover. The goal of this handbook is to provide an integrative and comprehensive summary of the state of recruitment research. It is hoped that by providing insight to both theoretical and empirical underpinnings of the topic this volume will focus readers to the important issues affecting our understanding and application of recruitment concepts; and provide structure toward current thinking and future exploration of the field. In the spirit of investigative inquiry, the book's chapters are organized according to the questions they answer about the nature of recruitment: Who is involved in recruitment; What do these stakeholders do; When do recruitment phenomenon occur; Where does recruitment take place; Why does recruitment influence various stakeholders in the process; and finally, how is recruitment investigated? Aimed at both potential and existing recruiters, the expert contributions included in this handbook serve as a springboard to energize and focus future endeavor in recruitment, an increasingly pertinent driver of individual and organizational success.