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Author: Steve O'Leary Publisher: Praeger ISBN: Category : Business & Economics Languages : en Pages : 208
Book Description
By putting the information in this book to use, small retail stores and service providers can beat back Big Chain competition and prosper.
Author: Steve O'Leary Publisher: Praeger ISBN: Category : Business & Economics Languages : en Pages : 208
Book Description
By putting the information in this book to use, small retail stores and service providers can beat back Big Chain competition and prosper.
Author: Steve O'Leary Publisher: Bloomsbury Publishing USA ISBN: 0313394105 Category : Business & Economics Languages : en Pages : 200
Book Description
This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.
Author: Larry Kelley Publisher: Routledge ISBN: 1317507436 Category : Business & Economics Languages : en Pages : 263
Book Description
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1799891569 Category : Business & Economics Languages : en Pages : 1496
Book Description
Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.
Author: Dominique Haughton Publisher: Springer ISBN: 3319094262 Category : Social Science Languages : en Pages : 72
Book Description
Movies will never be the same after you learn how to analyze movie data, including key data mining, text mining and social network analytics concepts. These techniques may then be used in endless other contexts. In the movie application, this topic opens a lively discussion on the current developments in big data from a data science perspective. This book is geared to applied researchers and practitioners and is meant to be practical. The reader will take a hands-on approach, running text mining and social network analyses with software packages covered in the book. These include R, SAS, Knime, Pajek and Gephi. The nitty-gritty of how to build datasets needed for the various analyses will be discussed as well. This includes how to extract suitable Twitter data and create a co-starring network from the IMDB database given memory constraints. The authors also guide the reader through an analysis of movie attendance data via a realistic dataset from France.
Author: Alan B. Albarran Publisher: Routledge ISBN: 1135969345 Category : Language Arts & Disciplines Languages : en Pages : 295
Book Description
First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
Author: Al-Shammari, Minwir Publisher: IGI Global ISBN: 1466698659 Category : Business & Economics Languages : en Pages : 391
Book Description
Societal demands, needs, and perspectives of ethical and socially responsible behavior within business environments are a driving force for corporate self-regulation. As such, executives must consistently work to understand the current definition of ethical business behavior and strive to meet the expectations of the cultures and communities they serve. Ethical and Social Perspectives on Global Business Interaction in Emerging Markets compiles current research relating to business ethics within developing markets around the world. This timely publication features research on topics essential to remaining competitive in the modern global marketplace, such as corporate social responsibility, corporate governance, consumer behavior understanding, and ethical leadership, and how all of these components attribute to the decision making process in business environments. Business executives and managers, graduate-level students, and academics will find this publication to be essential to their research, professional, and educational needs.
Author: Shaz Smilansky Publisher: ISBN: Category : Business & Economics Languages : en Pages : 280
Book Description
This text looks at the new experiental marketing era which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives.
Author: Steve O'Leary
Author: Steve O'Leary
Author: Steve O'Leary
Author: Larry Kelley
Author: D. W. Jugenheimer
Author: Management Association, Information Resources
Author: Dominique Haughton
Author: 
Author: Alan B. Albarran
Author: Al-Shammari, Minwir
Author: Shaz Smilansky