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Author: Tapan Kumar Panda Publisher: Excel Books India ISBN: 9788174463913 Category : Brand name products Languages : en Pages : 468
Book Description
How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
Author: Tapan Kumar Panda Publisher: Excel Books India ISBN: 9788174463913 Category : Brand name products Languages : en Pages : 468
Book Description
How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
Author: David Aaker Publisher: Morgan James Publishing ISBN: 1614488320 Category : Business & Economics Languages : en Pages : 219
Book Description
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Author: Amitava Chattopadhyay Publisher: McGraw Hill Professional ISBN: 0071782907 Category : Business & Economics Languages : en Pages : 353
Book Description
Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.
Author: Dr. S. Md. Shakir Ali Publisher: BFC Publications ISBN: 9363702189 Category : Business & Economics Languages : en Pages : 190
Book Description
"Franchise 6.0: Digital Strategies for Growing Your Business in India" is a comprehensive guide designed for business owners, franchisees, anddigital marketers aiming to leverage the power of digital media to expand and scale their franchise operations in India and beyond. "Franchise 6.0" covers a broad spectrum of topics, starting with the foundational elements of digital franchising,including building a robust online presence and mastering social media. It explores how Indian and international brands have successfully navigated the digital landscape to expand their franchises, offering actionable case studies and real-world examples. The book also addresses crucial aspects such as leveraging e-commerce, utilizing data analytics, and overcoming common challenges in digital franchising. Each chapter provides valuable insights into practical strategies, tools, and best practices that are essential for anyone looking to excel in the digital realm of franchising. Whether you are a franchise owner seeking to optimize your digital marketing efforts or a business coach guiding others in their franchise journey, this book serves as a practical roadmap for achieving franchise growth and success.
Author: Dr Astha Joshi Dr Geeta Nema Publisher: Archers & Elevators Publishing House ISBN: 9386501139 Category : Antiques & Collectibles Languages : en Pages :
Author: Anuradha Dayal-Gulati Publisher: Northwestern University Press ISBN: 0810126958 Category : Business & Economics Languages : en Pages : 258
Book Description
focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies---both domestic and multinational---doing business in India today. --Book Jacket.
Author: S. Ramesh Kumar Publisher: Pearson Education India ISBN: 9788131722367 Category : Brand name products Languages : en Pages : 628
Book Description
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author: Wang, Cheng Lu Publisher: IGI Global ISBN: 1466662433 Category : Business & Economics Languages : en Pages : 353
Book Description
"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.
Author: S Ramesh Kumar Publisher: Vikas Publishing House ISBN: 9788125913085 Category : Brand name products Languages : en Pages : 372
Book Description
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Author: Tapan Kumar Panda
Author: Tapan Kumar Panda
Author: David Aaker
Author: Amitava Chattopadhyay
Author: Dr. S. Md. Shakir Ali
Author: Dr Astha Joshi Dr Geeta Nema
Author: Anuradha Dayal-Gulati
Author: S. Ramesh Kumar
Author: Wang, Cheng Lu
Author: S Ramesh Kumar
Author: S. Ramesh Kumar