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Building Brand Value the Playboy Way

Building Brand Value the Playboy Way PDF Author: S. Gunelius
Publisher: Springer
ISBN: 0230239587
Category : Business & Economics
Languages : en
Pages : 204

Book Description
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
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