Building Brand Equity and Consumer Trust Through Radical Transparency Practices PDF Download

Author: Veselinova, Elena
Publisher: IGI Global
ISBN: 1522524185
Category : Business & Economics
Languages : en
Pages : 400

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Book Description
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

Author: Apryshchenko, Victor
Publisher: IGI Global
ISBN: 1522583939
Category : Political Science
Languages : en
Pages : 272

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Book Description
Memory studies is a well-established academic discipline, but the revised issue of ethnicity poses a new set of research questions, particularly in relation to the problem of the operational character of memory and ethnicity in the context of traumatized identity. Contemporary political processes in Europe, populism, and nationalism, in addition to ethnic challenges in the form of demographic shifts have created a situation in which new national identities have been developed simultaneously with emerging competitive historical memories. Memory, Identity, and Nationalism in European Regions is an essential scholarly resource that investigates the interactions between politics and managed historical memory and the discourse of ethnicity in European regions. Featuring topics such as anthropology, memory politics, and national identity, this book is ideally designed for scholars, practitioners, specialists, and politicians.

Author: Hoffman-Miller, Patricia H.
Publisher: IGI Global
ISBN: 1522578366
Category : Social Science
Languages : en
Pages : 275

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Book Description
African Americans migrated from southern regions of the United States, the Caribbean, and Africa during the early 20th century, settling in large urban communities in the Midwestern, Northern, and Western regions of the United States. During the early 21st century, African Americans continued their post-industrialized transition from their initial urban locations to suburban and exurban locations, with class, income, and education being the predominant factors in determining locations of choice. However, the result of this 21st century exodus gave rise to an increased sense of isolation, loss of identify, and the gradual erosion of political power unique to urban communities in the late 20th century. African American Suburbanization and the Consequential Loss of Identity is a critical scholarly resource that examines the experiences of African Americans and the development of African American identities. It represents an important opportunity for an examination of the implications of this 21st century exodus, giving voice to all aspects of African American-lived experiences in suburban communities. Featuring a wide range of topics such as higher education, criminal justice, and social media, this book is ideal for professionals, educators, social scientists, political leaders, law enforcement, students, and researchers.

Author: Arimoro, Augustine Edobor
Publisher: IGI Global
ISBN: 1668424304
Category : Social Science
Languages : en
Pages : 290

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Book Description
In at least seventy-one countries in the world, there are national laws that criminalize same-sex relationships between consenting adults. In at least nine countries around the globe, national laws target and criminalize transgender and gender non-conforming persons. In some jurisdictions, the penalty for identifying as a part of the LGBT community is death. The debate in jurisdictions where being an LGBT person is a crime is typically that same-sex sexual relationships are “unnatural.” In jurisdictions where anti-gay laws persist, the rights of LGBT persons are not considered as human rights, and the rationale for criminalizing same-sex sexual activity is that it is “immoral” and “sinful.” Global Perspectives on the LGBT Community and Non-Discrimination offers perspectives on the rights of sexual minorities and discrimination. In several countries, consensual sexual activity in private amongst adults of the same gender is still criminalized. This book seeks to examine the social, cultural, religious, and political issues that influence anti-gay laws in juxtaposition with the need to protect the rights of the LGBT community. Covering topics such as LGBT child adoption rights, minority stress, and freedom from discrimination, this premier reference source is a dynamic resource for sociologists, anthropologists, government officials, policymakers, lawmakers, human rights advocates, non-profit organizations, libraries, students and faculty of higher education, researchers, and academicians.

Author: Daly, Sarah E.
Publisher: IGI Global
ISBN: 1522556710
Category : Social Science
Languages : en
Pages : 286

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Book Description
Mass shootings continue to occur today and affect the public's sense of safety and security. Examining the nature of shooters and law enforcement responses when shootings occur offers further understanding in effective crisis response management and development. Assessing and Averting the Prevalence of Mass Violence provides advanced insights into the social implications and the cultural and political natures of violent events. The content within this publication explores gun violence, crisis management, and public policy. It is a vital reference source for law enforcement professionals, criminal justice students, sociology researchers, policymakers, and government researchers seeking coverage on topics centered on mass violence prevention, assessment, and intervention.

Author: Uçel, Ela Burcu
Publisher: IGI Global
ISBN: 1799887448
Category : Social Science
Languages : en
Pages : 289

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Book Description
Women all over the world are facing numerous challenges and obstacles in the workplace as gender inequality is still running rampant. To see big change, the patriarchal mindset within business settings needs to be broken. Management education plays a critical role in changing perceptions in business, and as such, gender equality curricula and teaching materials have become valuable tools in challenging the preconceived belief that business is a male domain. Eastern Perspectives on Women’s Roles and Advancement in Business presents the real-life stories of Eastern women in business, giving particular focus to how these women overcame challenges and broke the glass ceiling. This text explores the problems and challenges, experiences, and strategies of overcoming gender discrimination and inequality. Covering topics such as job engagement, occupational segregation, and social intelligence, this book is a dynamic reference for faculty of higher education, school administrators, librarians, researchers, scholars, women entrepreneurs, businesswomen, managers, CEOs, and students of higher education.

Author: Chandan, Harish Chandra
Publisher: IGI Global
ISBN: 1668448416
Category : Social Science
Languages : en
Pages : 294

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Book Description
When immigrants leave their home country to live in a host country that has a different culture, the acculturation process begins. There is subtle cultural, social, and political pressure on immigrants to adopt the cultural values of the host nation. The acculturation process occurs over time. Exposure to a new culture is often stressful, as one is exposed to new values, beliefs, and behaviors that may be different from their home culture. Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations increases awareness of the cultural assimilation process among parents, children, employers, and educators. This book discusses internal conflicts and promotes harmony and understanding. Covering topics such as civic literacy, mental health, and identity formations, this premier reference source is an excellent resource for sociologists, psychologists, government officials, educators and administrators of both K-12 and higher education, students of higher education, librarians, researchers, and academicians.

Author: Khan, Shahnawaz
Publisher: IGI Global
ISBN: 1668463229
Category : Games & Activities
Languages : en
Pages : 303

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Book Description
As our dependence on technology increases, technology has imbibed itself even in our everyday routines, from checking our heart rate to keeping tabs on our diets. We are dependent on this technology, but when it comes to gaming, it is always considered to be something that one must avoid so that one can utilize that time for something productive. However, when one adds gamification logic to the health sector, it adds value by helping improve the health of the user. Exergaming Intervention for Children, Adolescents, and Elderly People tackles social problems via technology intervention using gamification as a medium. This book includes various theoretical and experimental breakthroughs on new methodologies and technologies. Covering topics such as digital aids, learning tools, and serious games, this premier reference source is an excellent resource for game developers, medical professionals, hospital administrators, administrators and educators of both K-12 and higher education, pre-service teachers, students of higher education, teacher educators, librarians, researchers, and academicians.

Author: Rajput, Namita
Publisher: IGI Global
ISBN: 1668455706
Category : Social Science
Languages : en
Pages : 372

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Book Description
Despite the empowering pride culture that has evolved globally in the past half-century, the LGBTQAI+ community continues to face widespread discrimination. They are often subjected to cruelty and discrimination and are the bearers of a heavy psychological burden and frustration that stems from not coming out and expressing their concerns freely. Today, the invisibility of this community and its concerns have become enormous challenges for the world as their interests often go unrepresented and unaddressed by governments due to various barriers. Global LGBTQ+ Concerns in a Contemporary World: Politics, Prejudice, and Community considers the harsh realities of the LGBTQAI+ community and draws attention to key issues such as violation of their rights and disparities in access to basic amenities such as healthcare, employment, and security. Covering key topics such as inclusion, mental health, queer communities, and human rights, this reference work is ideal for activists, advocates, politicians, sociologists, gender studies specialists, policymakers, government officials, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Author: Kurebwa, Jeffrey
Publisher: IGI Global
ISBN: 1799828174
Category : Social Science
Languages : en
Pages : 250

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Book Description
One of the most significant dimensions of gender studies is that it is political. It raises questions about power in society and how and why power is differentially distributed between different genders. It asks questions about who has power over whom, in which situations, how power is exercised, and how it is, and can be, challenged. Different theories and perspectives within gender studies have different approaches to these questions and look for answers in different social processes. Many debates are on-going, as new data is revealed and new theories are put forth. Understanding Gender in the African Context is a scholarly reference that explores the complexities of the ideologies and social patterns that contribute to the field of gender studies. Featuring a range of topics such as human rights, feminism, and social media, this book is ideal for policymakers, sociologists, social scientists, civil society organizations, government officials, academicians, researchers, and students.