Author: Bank Marketing Association (U.S.)Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 384
Book Description
Building a Financial Services Marketing Plan
Author: Bank Marketing Association (U.S.)Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 384
Book Description
Introduction to Business
Author: Lawrence J. GitmanPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
ICAPS Proceedings
Author: Publisher:
ISBN:
Category : Artificial intelligence
Languages : en
Pages : 330
Book Description
Financial Services Marketing
Author: Christine EnnewPublisher: Routledge
ISBN: 1136403051
Category : Business & Economics
Languages : en
Pages : 417
Book Description
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Library Journal
Author: Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 1216
Book Description
Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
The Professional's Guide to Financial Services Marketing
Author: Jay NagdemanPublisher: John Wiley & Sons
ISBN: 0470410795
Category : Business & Economics
Languages : en
Pages : 288
Book Description
The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Strategic Marketing: Planning and Control
Author: Graeme DrummondPublisher: Routledge
ISBN: 1136362371
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
Artificial Intelligence for Asset Management and Investment
Author: Al NaqviPublisher: John Wiley & Sons
ISBN: 1119601827
Category : Business & Economics
Languages : en
Pages : 326
Book Description
Make AI technology the backbone of your organization to compete in the Fintech era The rise of artificial intelligence is nothing short of a technological revolution. AI is poised to completely transform asset management and investment banking, yet its current application within the financial sector is limited and fragmented. Existing AI implementations tend to solve very narrow business issues, rather than serving as a powerful tech framework for next-generation finance. Artificial Intelligence for Asset Management and Investment provides a strategic viewpoint on how AI can be comprehensively integrated within investment finance, leading to evolved performance in compliance, management, customer service, and beyond. No other book on the market takes such a wide-ranging approach to using AI in asset management. With this guide, you’ll be able to build an asset management firm from the ground up—or revolutionize your existing firm—using artificial intelligence as the cornerstone and foundation. This is a must, because AI is quickly growing to be the single competitive factor for financial firms. With better AI comes better results. If you aren’t integrating AI in the strategic DNA of your firm, you’re at risk of being left behind. See how artificial intelligence can form the cornerstone of an integrated, strategic asset management framework Learn how to build AI into your organization to remain competitive in the world of Fintech Go beyond siloed AI implementations to reap even greater benefits Understand and overcome the governance and leadership challenges inherent in AI strategy Until now, it has been prohibitively difficult to map the high-tech world of AI onto complex and ever-changing financial markets. Artificial Intelligence for Asset Management and Investment makes this difficulty a thing of the past, providing you with a professional and accessible framework for setting up and running artificial intelligence in your financial operations.
Marketing of Engineering Services
Author: Brian ScanlonPublisher: Thomas Telford
ISBN: 9780727713483
Category : Technology & Engineering
Languages : en
Pages : 136
Book Description
This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.
Author: