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Medical Brochure as a Textual Genre

Medical Brochure as a Textual Genre PDF Author: Goretti Faya Ornia
Publisher: Cambridge Scholars Publishing
ISBN: 1443888737
Category : Language Arts & Disciplines
Languages : en
Pages : 220

Book Description
This book studies the text genre of medical brochures in the United Kingdom and Spain for two main reasons: firstly, to determine the features that these texts present in each country, and, secondly, to check if medical brochures published in Spain and translated from Spanish into English include all relevant features typical of original English texts. It begins by defining the terms ‘genre’, ‘class’ and ‘type’ and relating them to ‘medical brochures’. After referring to ‘text type’, a related term is explained: ‘text typology’. This leads to the discussion of several specialised typologies and the presentation of a new proposal of typology, in which the position of the genre of medical brochures is determined. In order to perform a contrastive study of medical brochures in English and in Spanish, the book defines what constitutes a ‘linguistic corpus’, comments on different types of corpora, and presents its own version of classification in which the corpus used for the study is located. Finally, the results obtained from the contrastive analysis are presented and analysed: the features observed in the original brochures (English and Spanish) are shown, and the results are contrasted with those found in the translated brochures.

The Best of Brochure Design 7

The Best of Brochure Design 7 PDF Author: Wilson Harvey
Publisher: Rockport Publishers
ISBN: 1610601602
Category : Design
Languages : en
Pages : 208

Book Description
Clients the world over turn to graphic designers to help them create standout brochures. Each brochure is critical, and landing a contract is highly competitive, so it is not surprising that designers are always searching for inspiration to execute a brochure with perfection. This paperback version of RockportÆs best-selling Best of Brochure Design series delivers on its promises. The Best of Brochure Design 7 features an extraordinary collection of work from top designers around the world, including Blok Design, Cahan & Associates, Hand Made Group, Pentagram SF, Pinkhaus, Radley Yeldar, Sagmeister Inc., and many, many more. This book provides a wealth of ideas for designing all kinds of brochures, from corporate and product literature to annual reports, direct marketing, and new media. Whether youÆre going for a highly conceptual presentation, a cool and sophisticated feel, or a classic execution, this book is the go-to resource for high-quality brochure design at its very best.

The Best of Brochure Design 11

The Best of Brochure Design 11 PDF Author: Kiki Eldridge
Publisher:
ISBN: 1592538266
Category : Art
Languages : en
Pages : 225

Book Description
This collection of the world's best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike.

Bookmercial Marketing

Bookmercial Marketing PDF Author: Victor Cheng
Publisher:
ISBN: 9780976462477
Category : Business & Economics
Languages : en
Pages : 0

Book Description
To succeed in today's marketplace, one must publish first, teach second, and sell third. This volume shows how.

Medical Brochure as a Textual Genre

Medical Brochure as a Textual Genre PDF Author: Goretti Faya Ornia
Publisher: Cambridge Scholars Publishing
ISBN: 1443888737
Category : Language Arts & Disciplines
Languages : en
Pages : 220

Book Description
This book studies the text genre of medical brochures in the United Kingdom and Spain for two main reasons: firstly, to determine the features that these texts present in each country, and, secondly, to check if medical brochures published in Spain and translated from Spanish into English include all relevant features typical of original English texts. It begins by defining the terms ‘genre’, ‘class’ and ‘type’ and relating them to ‘medical brochures’. After referring to ‘text type’, a related term is explained: ‘text typology’. This leads to the discussion of several specialised typologies and the presentation of a new proposal of typology, in which the position of the genre of medical brochures is determined. In order to perform a contrastive study of medical brochures in English and in Spanish, the book defines what constitutes a ‘linguistic corpus’, comments on different types of corpora, and presents its own version of classification in which the corpus used for the study is located. Finally, the results obtained from the contrastive analysis are presented and analysed: the features observed in the original brochures (English and Spanish) are shown, and the results are contrasted with those found in the translated brochures.

Graphis Brochures 4

Graphis Brochures 4 PDF Author: Heinke Jenssen
Publisher: Bilimsel Eserler
ISBN: 1888001518
Category : Advertising fliers
Languages : en
Pages : 264

Book Description
This collection of nearly 400 works boldly attests to the importance and effectiveness of innovative brochure design.

The Business of Brochures for Grades 1-4

The Business of Brochures for Grades 1-4 PDF Author: Evan Jay Gould
Publisher: Teaching and Learning Company
ISBN: 0787728861
Category : Education
Languages : en
Pages : 21

Book Description
When you give a writing assignment, do your students ever complain that they have nothing to write about? As a teacher, you know that the solution isn't a list of topics, but the ability to brainstorm, organize and clarify information, and develop content into effective prose. These exercises, which focus specifically on the process of writing a brochure, will provide you with all the help you need to teach your students these invaluable skills.

Brochures and How-To Guides for Grades 5-9

Brochures and How-To Guides for Grades 5-9 PDF Author: Evan Jay Gould
Publisher: Teaching and Learning Company
ISBN: 0787728934
Category : Education
Languages : en
Pages : 23

Book Description
This packet will teach your students a variety of valuable writing skills. They will learn to craft their very own travel brochure, create an information page for a museum exhibit, write a brochure for a creative performance, advertise an item that they are trying to sell, and more!

Writing For Public Relations

Writing For Public Relations PDF Author: Janet Mizrahi
Publisher: Business Expert Press
ISBN: 1631573063
Category : Business & Economics
Languages : en
Pages : 100

Book Description
Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.

Good Choice!

Good Choice! PDF Author: Tony Stead
Publisher: Stenhouse Publishers
ISBN: 1571107320
Category : Education
Languages : en
Pages : 250

Book Description
"In Good Choice!, noted author and literacy specialist Tony Stead outlines the components that foster successful independent reading in grades K-6." "With examples appropriate to emergent readers in grades K-2, as well as more seasoned readers in grades 3-6, Tony provides a comprehensive plan for integrating independent reading throughout the day. He offers systems for organizing the class library and checking books in and out, lessons on book selection and responding to text, advice on supporting children and parents in home reading, guidance on conferring with students, and an array of helpful appendix materials including graphic organizers, questionnaires, and assessment and monitoring rubrics."--BOOK JACKET.

Redistributing Wilderness Use Through Information Supplied to Visitors

Redistributing Wilderness Use Through Information Supplied to Visitors PDF Author: Robert C. Lucas
Publisher:
ISBN:
Category : Wilderness areas
Languages : en
Pages : 20

Book Description