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Author: Rachel Hay Publisher: Springer Nature ISBN: 9811585172 Category : Business & Economics Languages : en Pages : 304
Book Description
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.
Author: Rachel Hay Publisher: Springer Nature ISBN: 9811585172 Category : Business & Economics Languages : en Pages : 304
Book Description
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.
Author: Nancy R. Lee Publisher: SAGE Publications ISBN: 1071851632 Category : Business & Economics Languages : en Pages : 577
Book Description
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
Author: Patricia Ordonez de Pablos Publisher: Elsevier ISBN: 0443153000 Category : Computers Languages : en Pages : 426
Book Description
Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry discusses innovative conceptual frameworks, tools and solutions to tackle the challenges of mitigating major disruption caused by COVID-19 in the healthcare sector and society. It emphasizes global case studies and empirical studies, providing a comprehensive view of best lessons on digital tools to manage the health crisis. The book focuses on the role of advances in digital and collaborative technologies to offer rapid and effective tools for better health solutions for new and emerging health problems. Researchers, students, policymakers and members of the biomedical and medical fields will find this information invaluable. Specially, it pays attention to how information technologies help us in the current global health emergency and the coronavirus epidemic response, gaining more understanding of the new coronavirus and helping to contain the outbreak. In addition, it explores how these new tools and digital health solutions can support the economic and social recovery in the post-pandemic world. Discusses best experiences, tools and solutions provided by IT to solve the global disruption caused by the COVID-19 pandemic in societies, healthcare infrastructures and health workers Presents case studies with experiences of applications of digital healthcare solutions from around the world Encompasses the point of views of renown researchers and academics globally that are working collaboratively to explore new views and frameworks to develop solutions for emergent problems in the healthcare sector
Author: Susan M Hester Publisher: CRC Press ISBN: 1040016995 Category : Mathematics Languages : en Pages : 287
Book Description
Biosecurity: A Systems Perspective provides an overview of biosecurity as a system of related components, actors, and risks. This book—directed to the biosecurity practitioner, generalist scientist, and student—introduces overall features of the biosecurity system while walking the reader through the most up-to-date research on each step of the continuum (i.e. pre-border, border, and post-border activities). This book, which explicitly incorporates economic and social dimensions as well as varied decision-making contexts, paves the way for a more systemic approach to biosecurity risk management. The work spans statistics, ecology, mathematics, economics, veterinary science, human medicine, and sociology, involving collaborators across government, academia, and the private sector. This book uses a broad definition of biosecurity, rather than solely focusing on plant health, animal health, security, or one step of the biosecurity system (e.g. surveillance). As such, this book is a one-stop shop for readers interested in all aspects of biosecurity. The content and language are accessible to a wide range of audiences, including generalist scientists, biosecurity practitioners, and graduate students. More complex content is introduced in standalone boxes or chapters. The book follows a clear, simple structure within and among chapters (i.e. following the structure of the biosecurity system), making it a preferred option for graduate students. This book introduces novel cross-cutting themes, such as the importance of economic efficiency and institutional and social factors, going beyond the traditional science-based approach to biosecurity. Written in partnership with government agency practitioners, this book uses on-the-ground case studies to demonstrate how biosecurity principles are applied in practice. The book addresses challenges common to regulators in general, namely efficient regulation in uncertain and rapidly changing environments with multiple stakeholders who have—at times—conflicting priorities. Chapters 6, 7, 8, 9 and 14 are available to read Open Access via Creative Commons Attribution-No Derivatives (CC-BY-ND) 4.0, at https://www.taylorfrancis.com/books/edit/10.1201/9781003253204/.
Author: Hermann Selchow Publisher: tredition ISBN: 3384311612 Category : Art Languages : en Pages : 321
Book Description
Discover the diversity and depth of German culture and identity Cultural roots and national identities are becoming increasingly important. This comprehensive work on German culture and identity takes you on a fascinating journey through Germany's history and present. A book for explorers and those eager to learn Whether you are a student, a cultural scientist, an expat or simply a curious traveler - this book offers you a unique insight into the facets of one of the richest and most diverse cultures in the world. More than just history Our book goes far beyond historical representation. It illuminates the living traditions that shape German culture - from regional customs and folk festivals to culinary delicacies and literary and musical masterpieces. Discover the deeply rooted values ??and norms, German philosophy and science, as well as Germany's modern cultural landscape. A tool for integration and understanding For expats and immigrants, this book serves as a valuable companion to better understand German society and integrate successfully. Teachers and language students will find a treasure trove of cultural knowledge here that enriches and deepens language lessons. A must for those interested in culture Immerse yourself in the diverse world of German dialects and regionalities, learn more about the influences of migration on German identity and be inspired by myths, legends and Germany's rich storytelling tradition. An indispensable reference work This book is not only a pleasure to read, but also a valuable reference work for historians, libraries and educational institutions that want to provide in-depth knowledge of German culture. For the future of cultural diversity Understand how historical developments, political decisions and social changes have shaped and continue to shape German identity. This book is an indispensable tool for politicians, decision-makers and anyone involved in cultural policy and integration. Enrich your knowledge and deepen your understanding of German culture and identity with this unique work. Get your copy and start your journey of discovery today! Yours, Hermann Selchow
Author: Anastasia Karklina Gabriel Publisher: Kogan Page Publishers ISBN: 1398614041 Category : Business & Economics Languages : en Pages : 281
Book Description
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.
Author: Tony Eaude Publisher: Bloomsbury Publishing ISBN: 1350097829 Category : Education Languages : en Pages : 252
Book Description
Tony Eaude argues that the foundations of a robust but flexible identity are formed in early childhood and that children live within many intersecting and sometimes conflicting cultures. He considers three meanings of culture, associated with (often implicit) values and beliefs; the arts; and spaces for growth. In exploring how young children's identities, as constructed and constantly changing narratives, are shaped, he discusses controversial, intersecting factors related to power in terms of race/ethnicity, gender, religion, class, physical ability and age. Eaude explores how young children learn, often tacitly, highlighting reciprocity, example, habituation and children's agency and voice. He emphasises the importance of a sense of belonging, created through trusting relationships, and inclusive environments, with adults drawing on and extending children's cultural capital and 'funds of knowledge.' Eaude shows how a holistic education requires a breadth of opportunities across and beyond the school curriculum, and highlights how play, the humanities and the arts enable children to explore how it is to be human, and to become more humane, broadening horizons and helping challenge preconceptions and stereotypes. This radical, inclusive and culturally sensitive vision, for an international audience, challenges many current assumptions about identity, culture, childhood and education.
Author: Peter H. Merkl Publisher: NYU Press ISBN: 0814754465 Category : History Languages : en Pages : 517
Book Description
The last five years have brought such extraordinary changes to Germany and Europe as to make the previous forty years of Cold War existence seem deceptively placid and well- ordered by comparison. The collapse of communist rule in East Germany in the midst of massive demonstrations against the Honecker regime in late 1989 were only the beginning. The monumental changes that have taken place since have affected all aspects of German identity, both inside and outside of the now-unified nation. This book tackles the question of just where the new Federal Republic of Germany stands after 45 years and where it appears to be headed. The central concern of this volume is the nation's evolving united--or disunited--sense of identity. This identity, in a constant state of flux, takes many forms: the striking differences between East and West German views; German pacifism and national pride; the role of Germany in the world; the reemergence of radical right groups; and opinions towards foreigners and the right of political asylum. Of central interest to scholars of German and European history and politics, this book is a thorough assessment of Germany in the post-wall era.
Author: Muhamad Taufik Hidayat, M.Pd. Publisher: Muhammadiyah University Press ISBN: 6023616623 Category : Education Languages : en Pages : 223
Book Description
Understanding and addressing social problems like poverty and gender inequality is crucial for sustainable development. This book explores how Civic Education fosters social awareness and community involvement among students. Drawing from political theories and Pancasila principles, the book delves into governance, democracy, and citizen participation in Indonesia. It emphasizes the importance of cross-cultural communication, tolerance, and digital literacy in today’s global society. CIVIC EDUCATION is a vital guide for shaping informed and active citizens committed to societal progress.
Author: Rachel Hay
Author: Rachel Hay
Author: Nancy R. Lee
Author: Patricia Ordonez de Pablos
Author: Susan M Hester
Author: Hermann Selchow
Author: Anastasia Karklina Gabriel
Author: Tony Eaude
Author: Mohit Kumar Ray
Author: Peter H. Merkl
Author: Muhamad Taufik Hidayat, M.Pd.