Author: Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 298
Book Description
Broadcasting & Cable
Author: Broadcast/cable Programming
Author: Susan Tyler EastmanPublisher:
ISBN:
Category : Art
Languages : en
Pages : 616
Book Description
This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.
Broadcasting, Cable, the Internet, and Beyond
Author: Joseph R. DominickPublisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN:
Category : Computers
Languages : en
Pages : 372
Book Description
Broadcasting/cable and Beyond
Author: Joseph R. DominickPublisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN:
Category : Social Science
Languages : en
Pages : 528
Book Description
Cable Television
Author: Felix ChinPublisher: Springer
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 312
Book Description
The rapid expansion of the cable television industry during the past 25 years has stimulated an almost equally rapid incxease in the volume of cable television literature being produced each year. Moreover, the rate of gxowth of the number of publications is increasing: of about 7000 articles, studies, and. reports on cable TV published between 1950 and 1977, more than 5000 appeared in print after 1965. Needless to say, the quality and subject areas of all this material vary widely, as do the range of txeat ment and. degree of detail that characterize different publications. Because the array of infoxmation and sources available is so vast, and. because the usefulness of the published material is not uniformly high, this bibliography, while truly comprehensive in the range of topics covered, aims at judiCious selection rather than completeness. I have attempted to provide the reader with all the best material ever published on any topic related to one of the most active areas of broadcasting, cable television. The first section of the bibliography lists general reference materials such as cable television periodicals (including publish ers' names and addresses) and. cable television indexes to periodi cals and legal digests. The main body of the bibliography contains annotated citations arranged by topic under the following seven categories: general in formation and history, cable television regulation and policy, cable technology and channel capaCity, cable television finance and economics, uses of cable television, cable television and education, and community control and franchises.
Telecommunications Management
Author: Barry L. ShermanPublisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780070566989
Category : Business & Economics
Languages : en
Pages : 472
Book Description
A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.
InfoWorld
Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 44
Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Radio-television-cable Management
Author: James Anthony BrownPublisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN:
Category : Business & Economics
Languages : en
Pages : 584
Book Description
This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.
On the Cable: the Television of Abundance
Author: Sloan Commission on Cable CommunicationsPublisher: New York : McGraw-Hill Book Company
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 276
Book Description
Cable Television and the Future of Broadcasting
Author: Ralph M. NegrinePublisher: London, Croom Helm
ISBN:
Category : Cable television
Languages : en
Pages : 248
Book Description