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The Art Direction Book

The Art Direction Book PDF Author: Louise Bishop
Publisher:
ISBN: 9782880462840
Category : Advertising
Languages : en
Pages : 176

Book Description
Contains the work of 28 of the world's top art directors and provides an invaluable insight into the last 40 years of advertising. In their own words they discuss the finer points of their work and offer inspiration and advice to both professionals and th

The Art Direction Book

The Art Direction Book PDF Author: Louise Bishop
Publisher:
ISBN: 9782880462840
Category : Advertising
Languages : en
Pages : 176

Book Description
Contains the work of 28 of the world's top art directors and provides an invaluable insight into the last 40 years of advertising. In their own words they discuss the finer points of their work and offer inspiration and advice to both professionals and th

Basics Advertising 02: Art Direction

Basics Advertising 02: Art Direction PDF Author: Nik Mahon
Publisher: Bloomsbury Publishing
ISBN: 1350034568
Category : Business & Economics
Languages : en
Pages : 186

Book Description
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

British Design and Art Direction

British Design and Art Direction PDF Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 666

Book Description


Rewind Forty Years of Design & Advertising

Rewind Forty Years of Design & Advertising PDF Author: Jeremy Myerson
Publisher: Phaidon Press
ISBN: 9780714842714
Category : Design
Languages : en
Pages : 512

Book Description
Rewind charts the history of design and advertising over the last forty years. Covering a wide range of creative disciplines - including graphic design, TV, press and poster advertising, packaging, product and environmental design, music videos and interactive media - a narrative essay by Jeremy Myerson and Graham Vickers sets out the historical framework and discusses the main developments in design and advertising since the sixties. Leading practitioners have also each contributed essays to the different decades, providing unique personal insights into the design and advertising of that era. Rewind features a range of high-profile designs and advertising campaigns, and presents the work of leading designers and practitioners working within the field of creative communication today.

The Art Direction Handbook for Film

The Art Direction Handbook for Film PDF Author: Michael Rizzo
Publisher: Taylor & Francis
ISBN: 1136068694
Category : Performing Arts
Languages : en
Pages : 352

Book Description
Whether you'd like to be an art director or already are one, this book contains valuable solutions that will help you get ahead. This comprehensive, thorough professional manual details the set-up of the art department and the day-to-day job duties: scouting for locations, research, executing the design concept, constructing scenery, and surviving production. You will not only learn how to do the job, but how to succeed and secure future jobs. Rounding out the text is an extensive collection of useful forms and checklists, along with interviews with prominent art directors, relevant real-life anecdotes, and blueprints, sketches, photographs, and stills from Hollywood sets.

Production Design & Art Direction

Production Design & Art Direction PDF Author: Peter Ettedgui
Publisher: Focal Press
ISBN: 9780240804002
Category : Motion picture art directors
Languages : en
Pages : 216

Book Description
Production designers discuss their craft, revealing the creative process which led to the look of their memorable films. Contributors include Dean Tavoularis of The Godfather Trilogy and Dante Ferretti on his work with Fellini and Scorcese.

Delicious

Delicious PDF Author: Rob O'Connor
Publisher: Gestalten Verlag
ISBN:
Category : Design
Languages : en
Pages : 240

Book Description
In May 2001, the London-based design studio Stylorouge celebrated its 20th anniversary. In those 20 years, Stylorouge found an enthusiastic following among design and music fans, observers within the media and students of art producing memorable, successful and often groundbreaking visual campaigns for hundreds of musical artists, not to mention a wide range of projects in areas such as video direction, exhibitions and film poster design.

The Art of Looking Sideways

The Art of Looking Sideways PDF Author: Alan Fletcher
Publisher: Phaidon Press
ISBN: 9780714834498
Category : Design
Languages : en
Pages : 534

Book Description
A primer in visual intelligence and an exploration of the workings of the eye, the hand, the brain and the imagination is comprised of an inexhaustible mine of anecdotes, quotations, images, trivia, oddities, serious science, jokes and memories, all concerned with the limitless resources of the human mind.

David King

David King PDF Author: Rick Poynor
Publisher: Yale University Press
ISBN: 030025010X
Category : Design
Languages : en
Pages : 242

Book Description
Exploring an unjustly overlooked figure in 20th-century British visual culture This book offers a comprehensive overview to the work and legacy of David King (1943-2016), whose fascinating career bridged journalism, graphic design, photography, and collecting. King launched his career at Britain's Sunday Times Magazine in the 1960s, starting as a designer and later branching out into image-led journalism. He developed a particular interest in revolutionary Russia and began amassing a collection of graphic art and photographs--ultimately accumulating around 250,000 images that he shared with news outlets. Throughout his life, King blended political activism with his graphic design work, creating anti-Apartheid and anti-Nazi posters, covers for books on Communist history, album artwork for The Who and Jimi Hendrix, catalogues on Russian art and society for the Museum of Modern Art in Oxford, and typographic covers for the left-wing magazine City Limits. This well-researched and finely illustrated publication ties together King's accomplishments as a visual historian, artist, journalist, and activist.

Editorial Design

Editorial Design PDF Author: Yolanda Zappaterra
Publisher:
ISBN: 9781856694339
Category : Graphic arts
Languages : en
Pages : 0

Book Description
A resource guide to the design of print and online magazines and newspapers, providing case studies, examples, exercises, and advice on creating layouts, publication branding, handling copy and images, design and production skills, and trends in the field.