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Author: Helleke van den Braber Publisher: Amsterdam University Press ISBN: 9048544408 Category : Business & Economics Languages : en Pages : 372
Book Description
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
Author: Helleke van den Braber Publisher: Amsterdam University Press ISBN: 9048544408 Category : Business & Economics Languages : en Pages : 372
Book Description
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
Author: Kees Tazelaar Publisher: Nai010 Publishers ISBN: 9789462080652 Category : Electronic music Languages : en Pages : 0
Book Description
On the Threshold of Beauty' is an exciting and detailed reconstruction of the emergence of electronic music in the Netherlands. Author Kees Tazelaar, composer and head of the Institute of Sonology at the Royal Conservatoire in The Hague, grippingly relates its turbulent history from the earliest beginnings. This history begins around 1930 with the studio of the Philips Physics Laboratory and the plans for the Philips pavilion at Expo 58 in Brussels. The goal was a lightand- sound demonstration for the general public, but the involvement of Le Corbusier, Iannis Xenakis and Edgard Varèse gave this project a highly avant-garde turn. The result, Poème électronique, was considered by many to be much more experimental than the music of the research laboratory. In 1960 Philips divested itself of the studio. It was absorbed into a new studio at Utrecht University, where Gottfried Michael Koenig became artistic director in 1964. Tazelaar also looks in detail at the influence wielded by the Contact Organization for Electronic Music during this period. -- Publisher.
Author: Martha Woodmansee Publisher: Columbia University Press ISBN: 9780231106016 Category : Art Languages : en Pages : 224
Book Description
Literatuuropgave : p.179-193. - Met reg. Study of the ways in which the marketplace has shaped the modern ideas of art and the aesthtic.
Author: Anke Gilleir Publisher: BRILL ISBN: 9004184635 Category : Literary Criticism Languages : en Pages : 400
Book Description
Privileging both a transnational and a sociological approach, this volume explores the position of women in the early modern literary field, emphasising the international scope of their literature and examining their historical position, influence, network and dialogues.
Author: Lawrence S. Rainey Publisher: Yale University Press ISBN: 9780300070507 Category : Literary Criticism Languages : en Pages : 254
Book Description
This account of modernism and its place in public culture looks at where modernism was produced and how it was transmitted to particular audiences. The individual tales of figures like Joyce, Pound, Marinetti and Eliot provide perspectives on the larger story of modernism itself.
Author: Cees Nooteboom Publisher: Random House ISBN: 1860461476 Category : Languages : en Pages : 114
Book Description
Socrates is a former classics teacher at a lycee. Dr Strabon is a travel writer and Mussert is a misanthrope, but also the man behind the masks of these other incongruous alter egos. In this novel, Nooteboom illustrates the polarities and similarities of scientific reality and philosophical theory.
Author: Helleke van den Braber
Author: Helleke van den Braber
Author: Kees Tazelaar
Author: 
Author: Martha Woodmansee
Author: Norman Mailer
Author: Anke Gilleir
Author: Lawrence S. Rainey
Author: Library of Congress
Author: Leopold Stokowski
Author: Cees Nooteboom