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Author: Jeremy Allen Darlow Publisher: ISBN: 9780990562207 Category : Languages : en Pages : 190
Book Description
Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin
Author: Jeremy Allen Darlow Publisher: ISBN: 9780990562207 Category : Languages : en Pages : 190
Book Description
Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin
Author: James J. Barrell Publisher: Bloomsbury Publishing USA ISBN: 0313354375 Category : Psychology Languages : en Pages : 235
Book Description
The first book to gather firsthand accounts of successful practices, and thinking habits, of sports legends and super-athletes—from across sports including football, baseball, basketball, boxing, golf, car-racing, and swimming—this work holds lessons that can power not only athletic success, but winning in any daily challenges of life or work. The result of years of research, Psychology of Champions offers the very personal words of star athletes who explain how they overcame such obstacles as fear, discouragement, and anxiety, and were able to move on to success. Each story—including from those of baseball great Ted Williams, basketball star Michael Jordan, football's famed Deion Sanders, and dozens more from across sports —is unique. Yet, the authors determine that, when all is said and done, the overriding variables accounting for the greatest success fall into three categories: motivation, confidence, and concentration. Barrell and Ryback spell out the rules for such success after each section in this absorbing book. The result is a book that not only entertains and educates us with firsthand accounts of ever-popular sports heroes, but also instructs athletes, amateur or professional, and arguably anyone with a goal to achieve in work or life. In-the-moment accounts reveal just what to do in various critical periods of sports competition—from being at bat in baseball, to making an instantaneous decision as a quarterback, firing the winning basket in the dying moments of a game, or launching the winning move in boxing or judo. Barrell and Ryback draw the lessons together in what they term The Focus Edge mindset. That mindset—and this book— says one former Olympian, take greatness and make it accessible to you and me.
Author: Phil Jackson Publisher: Penguin ISBN: 1101617969 Category : Sports & Recreation Languages : en Pages : 390
Book Description
"Through candor and comprehensiveness, Jackson writes a convincing revisionist take, in which he emerges as an excellent coach . . . highly readable . . . reflects Jackson’s polymathy." —The New York Times Book Review "Part sports memoir, part New Age spirit quest, part pseudo-management tract . . . But the primary thing with Jackson—as with all the old bards, who were also known for repeating themselves—is the voice." —Sam Anderson, The New York Times Magazine A New York Times Bestseller The inside story of one of basketball's most legendary and game-changing figures During his storied career as head coach of the Chicago Bulls and Los Angeles Lakers, Phil Jackson won more championships than any coach in the history of professional sports. Even more important, he succeeded in never wavering from coaching his way, from a place of deep values. Jackson was tagged as the “Zen master” half in jest by sportswriters, but the nickname speaks to an important truth: this is a coach who inspired, not goaded; who led by awakening and challenging the better angels of his players’ nature, not their egos, fear, or greed. This is the story of a preacher’s kid from North Dakota who grew up to be one of the most innovative leaders of our time. In his quest to reinvent himself, Jackson explored everything from humanistic psychology and Native American philosophy to Zen meditation. In the process, he developed a new approach to leadership based on freedom, authenticity, and selfless teamwork that turned the hypercompetitive world of professional sports on its head. In Eleven Rings, Jackson candidly describes how he: • Learned the secrets of mindfulness and team chemistry while playing for the champion New York Knicks in the 1970s • Managed Michael Jordan, the greatest player in the world, and got him to embrace selflessness, even if it meant losing a scoring title • Forged successful teams out of players of varying abilities by getting them to trust one another and perform in sync • Inspired Dennis Rodman and other “uncoachable” personalities to devote themselves to something larger than themselves • Transformed Kobe Bryant from a rebellious teenager into a mature leader of a championship team. Eleven times, Jackson led his teams to the ultimate goal: the NBA championship—six times with the Chicago Bulls and five times with the Los Angeles Lakers. We all know the legendary stars on those teams, or think we do. What Eleven Rings shows us, however, is that when it comes to the most important lessons, we don’t know very much at all. This book is full of revelations: about fascinating personalities and their drive to win; about the wellsprings of motivation and competition at the highest levels; and about what it takes to bring out the best in ourselves and others.
Author: Joe Drape Publisher: Macmillan ISBN: 0805088903 Category : Sports & Recreation Languages : en Pages : 287
Book Description
An inspiring portrait of the extraordinary high-school football team whose quest for perfection sustains its hometown in the heartland The football team in Smith Center, Kansas, has won sixty-seven games in a row, the nation's longest high-school winning streak. They have done so by embracing a philosophy of life taught by their legendary coach, Roger Barta: "Respect each other, then learn to love each other and together we are champions." But as they embarked on a quest for a fifth consecutive title in the fall of 2008, they faced a potentially destabilizing transition: the greatest senior class in school history had graduated, and Barta was contemplating retirement after three decades on the sidelines. In Smith Center--population: 1,931--this changing of the guard was seismic. Hours removed from the nearest city, the town revolves around "our boys" in a way that goes to the heart of what America's heartland is today. Joe Drape, a Kansas City native and an award-winning sportswriter for The New York Times, moved his family to Smith Center to discover what makes the team and the town an inspiration even to those who live hundreds of miles away. His stories of the coaches, players, and parents reveal a community fighting to hold on to a way of life that is rich in value, even as its economic fortunes decline. Drape's moving portrait of Coach Barta and the impressive young men of Smith Center is sure to take its place among the more memorable American sports stories of recent years.
Author: Derek Daly Publisher: Motorbooks International ISBN: 9780760331859 Category : Sports & Recreation Languages : en Pages : 280
Book Description
The keys to success and the principles of high performance from world-class race car driver, commentator, and entrepreneur Derek Daly.
Author: David A. Aaker Publisher: John Wiley & Sons ISBN: 0470613580 Category : Business & Economics Languages : en Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: Bob Rotella Publisher: Simon and Schuster ISBN: 1476788642 Category : Biography & Autobiography Languages : en Pages : 304
Book Description
A "guide to success in all aspects of life-- not just sports-- from business to relationships to personal challenges of every variety"--Amazon.com.
Author: Jeremy Allen Darlow
Author: Jeremy Allen Darlow
Author: Jeremy Darlow
Author: James J. Barrell
Author: Phil Jackson
Author: Joe Drape
Author: Derek Daly
Author: David A. Aaker
Author: Bud Winter
Author: Bob Rotella
Author: Jeff Janssen