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Author: Frederick R. Steiner Publisher: ISBN: 9781558443938 Category : Languages : en Pages : 368
Book Description
In 1969, Ian McHarg's seminal book, Design with Nature, set forth a new vision for regional planning using natural systems. To celebrate its 50th anniversary, a team of landscape architects and planners from PennDesign have showcased some of the most advanced ecological design projects in the world today. Written in clear language and featuring vivid color images, Design with Nature Now demonstrates McHarg's enduring influence on contemporary practitioners as they contend with climate change and other 21st-century challenges.
Author: Frederick R. Steiner Publisher: ISBN: 9781558443938 Category : Languages : en Pages : 368
Book Description
In 1969, Ian McHarg's seminal book, Design with Nature, set forth a new vision for regional planning using natural systems. To celebrate its 50th anniversary, a team of landscape architects and planners from PennDesign have showcased some of the most advanced ecological design projects in the world today. Written in clear language and featuring vivid color images, Design with Nature Now demonstrates McHarg's enduring influence on contemporary practitioners as they contend with climate change and other 21st-century challenges.
Author: Maggie Macnab Publisher: New Riders ISBN: 0132622416 Category : Art Languages : en Pages : 683
Book Description
In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature’s ingenuity and use it to create beautiful and compelling designed communications. Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature’s patterns and shapes into your work for more meaningful design. By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience. Teaches how to understand and integrate the essential processes of nature’s patterns and shapes in design Includes key concepts, learning objectives, definitions, and exercises to help you put what you learn into practice Features a foreword by Debbie Millman and reviews and discussions of practice and process by some of the world’s leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton Includes profiles of street artist Banksy, creative director and author Kenya Hara, and typographical designer Erik Spiekermann
Author: Peter Pearce Publisher: MIT Press ISBN: 9780262660457 Category : Architecture Languages : en Pages : 268
Book Description
"The structural designs that occur in nature - in molecules, in crystals, in living cells - appear in this fully illustrated book as a source of inspiration and study of design of man-made structures" -- BOOK JACKET.
Author: Adrian Bejan Publisher: Anchor ISBN: 0307744345 Category : Science Languages : en Pages : 306
Book Description
In this groundbreaking book, Adrian Bejan takes the recurring patterns in nature—trees, tributaries, air passages, neural networks, and lightning bolts—and reveals how a single principle of physics, the constructal law, accounts for the evolution of these and many other designs in our world. Everything—from biological life to inanimate systems—generates shape and structure and evolves in a sequence of ever-improving designs in order to facilitate flow. River basins, cardiovascular systems, and bolts of lightning are very efficient flow systems to move a current—of water, blood, or electricity. Likewise, the more complex architecture of animals evolve to cover greater distance per unit of useful energy, or increase their flow across the land. Such designs also appear in human organizations, like the hierarchical “flowcharts” or reporting structures in corporations and political bodies. All are governed by the same principle, known as the constructal law, and configure and reconfigure themselves over time to flow more efficiently. Written in an easy style that achieves clarity without sacrificing complexity, Design in Nature is a paradigm-shifting book that will fundamentally transform our understanding of the world around us.
Author: Giep Franzen Publisher: M.E. Sharpe ISBN: 0765628643 Category : Business & Economics Languages : en Pages : 558
Book Description
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions--and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. The Science and Art of Branding also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
Author: Pantea Foroudi Publisher: Routledge ISBN: 1000327078 Category : Business & Economics Languages : en Pages : 399
Book Description
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts – People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities. This book is perfect for academics, postgraduate and final-year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world.
Author: David Sobel Publisher: Stenhouse Publishers ISBN: 157110741X Category : Education Languages : en Pages : 181
Book Description
Presents a collection of essays combining anecdotal and theoretical insights into environmental ethics and human ecology to help foster environmentally responsible students.
Author: Erica Tanov Publisher: Ten Speed Press ISBN: 0399579087 Category : House & Home Languages : en Pages : 234
Book Description
The first design book that translates elements of nature--including flora, water, and wood--into elements of decor for beautiful, lived-in, bohemian interiors, from acclaimed designer and tastemaker Erica Tanov. Inspired by nature's colors, textures, and patterns, design icon Erica Tanov uses her passion for textiles to create beautiful, timeless interiors that connect us to the natural world. Now, in her first book, Design by Nature, Tanov teaches you how to train your eye to the beauty of the natural world, and then bring the outdoors in—incorporating patterns and motifs from nature, as well as actual organic elements, into simple ideas for everyday decorating and design. Design by Nature contains new and imaginative decorating ideas for an organic and bohemian style that mixes and layers rugs, pillows, throws, and drapery, and incorporates unique patterns and fabrics such as shibori, ikat, and jamdani, all stunningly photographed by renowned photographer Ngoc Minh Ngo. With topics ranging from embracing imperfection in your home, to seeking out flea markets, to displaying your collections, Design by Nature takes an enduring and intuitive approach to design that transcends fleeting trends and encourages you to find your own personal style, source of creativity, and connection to the natural world. You don't need to travel to distant locales to find beauty; it's all around us, from the crackle of fallen leaves to the jagged bark of a tree.
Author: Frederick R. Steiner
Author: Frederick R. Steiner
Author: Maggie Macnab
Author: Earth Duarte-Trattner
Author: Peter Pearce
Author: Adrian Bejan
Author: Giep Franzen
Author: Pantea Foroudi
Author: 
Author: David Sobel
Author: Erica Tanov