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Branding Democracy

Branding Democracy PDF Author: Gerald Sussman
Publisher: Peter Lang
ISBN: 9781433105319
Category : Communication in politics
Languages : en
Pages : 266

Book Description
Branding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe is a study of the uses of systemic propaganda in U.S. foreign policy. Moving beyond traditional understandings of propaganda, Branding Democracy analyzes the expanding and ubiquitous uses of domestic public persuasion under a neoliberal regime and an informational mode of development and its migration to the arena of foreign policy. A highly mobile and flexible corporate-dominated new informational economy is the foundation of intensified Western marketing and promotional culture across spatial and temporal divides, enabling transnational interests to integrate territories previously beyond their reach. U.S. «democracy promotion» and interventions in the Eastern European «color revolutions» in the early twenty-first century serve as studies of neoliberal state interests in action. Branding Democracy will be of interest to students of U.S. and European politics, political economy, foreign policy, political communication, American studies, and culture studies.

Branding Democracy

Branding Democracy PDF Author: Gerald Sussman
Publisher: Peter Lang
ISBN: 9781433105319
Category : Communication in politics
Languages : en
Pages : 266

Book Description
Branding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe is a study of the uses of systemic propaganda in U.S. foreign policy. Moving beyond traditional understandings of propaganda, Branding Democracy analyzes the expanding and ubiquitous uses of domestic public persuasion under a neoliberal regime and an informational mode of development and its migration to the arena of foreign policy. A highly mobile and flexible corporate-dominated new informational economy is the foundation of intensified Western marketing and promotional culture across spatial and temporal divides, enabling transnational interests to integrate territories previously beyond their reach. U.S. «democracy promotion» and interventions in the Eastern European «color revolutions» in the early twenty-first century serve as studies of neoliberal state interests in action. Branding Democracy will be of interest to students of U.S. and European politics, political economy, foreign policy, political communication, American studies, and culture studies.

Design as Democracy

Design as Democracy PDF Author: David de la Pena
Publisher: Island Press
ISBN: 1610918479
Category : Architecture
Languages : en
Pages : 344

Book Description
How can we design places that fulfill urgent needs of the community, achieve environmental justice, and inspire long-term stewardship? By bringing community members to the table with designers to collectively create vibrant, important places in cities and neighborhoods. For decades, participatory design practices have helped enliven neighborhoods and promote cultural understanding. Yet, many designers still rely on the same techniques that were developed in the 1950s and 60s. These approaches offer predictability, but hold waning promise for addressing current and future design challenges. Design as Democracy is written to reinvigorate democratic design, providing inspiration, techniques, and case stories for a wide range of contexts. Edited by six leading practitioners and academics in the field of participatory design, with nearly 50 contributors from around the world, it offers fresh insights for creating meaningful dialogue between designers and communities and for transforming places with justice and democracy in mind.

Marketing Democracy

Marketing Democracy PDF Author: Julia Paley
Publisher: Univ of California Press
ISBN: 9780520935747
Category : Social Science
Languages : en
Pages : 278

Book Description
Amid protests against the Pinochet regime, a group of población(shantytown) residents came together in 1984 to challenge poor health care in their community and to denounce military rule. How did their organization respond seven years later when Chile's transition to democracy brought an end to dictatorship but no clear solution to ongoing health problems? Marketing Democracy shows how the exercise of power and the strategies of social movements transformed with the transition from a military to an elected-civilian regime in Chile. The term "marketing democracy" refers first to how contemporary democracies are shaped by transnational market forces, and second to how politicians have promoted democracy with the twin goals of attracting foreign capital and diminishing social movements.

Marketing Democracy

Marketing Democracy PDF Author: Erin A. Snider
Publisher: Cambridge University Press
ISBN: 1108952399
Category : Political Science
Languages : en
Pages : 249

Book Description
Drawing on extensive fieldwork in Egypt, Morocco, and Washington DC and recently declassified government documents, this book focuses on the construction and practice of democracy aid in the Middle East, showing how democracy aid can reinforce, rather than challenge authoritarian regimes.

Policy Design for Democracy

Policy Design for Democracy PDF Author: Anne Larason Schneider
Publisher: Lawrence : University Press of Kansas
ISBN: 9780700608430
Category : Democracy
Languages : en
Pages : 0

Book Description
A theoretical work on how democracy can be improved when people are disenchanted with government. It summarizes four current approaches to policy theory - pluralism, policy sciences, public choice, and critical theory - and shows how none offer more than a partial view of policy design.

The Brand IDEA

The Brand IDEA PDF Author: Nathalie Laidler-Kylander
Publisher: John Wiley & Sons
ISBN: 1118573404
Category : Business & Economics
Languages : en
Pages : 229

Book Description
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.

The Mass Marketing of Politics

The Mass Marketing of Politics PDF Author: Bruce I. Newman
Publisher: SAGE
ISBN: 0761909591
Category : Business & Economics
Languages : en
Pages : 186

Book Description
Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

Design as Democratic Inquiry

Design as Democratic Inquiry PDF Author: Carl Disalvo
Publisher: MIT Press
ISBN: 0262368951
Category : Design
Languages : en
Pages : 235

Book Description
Through practices of collaborative imagination and making, or "doing design otherwise,” design experiments can contribute to keeping local democracies vibrant. In this counterpoint to the grand narratives of design punditry, Carl DiSalvo presents what he calls “doing design otherwise.” Arguing that democracy requires constant renewal and care, he shows how designers can supply novel contributions to local democracy by drawing together theory and practice, making and reflection. The relentless pursuit of innovation, uncritical embrace of the new and novel, and treatment of all things as design problems, says DiSalvo, can lead to cultural imperialism. In Design as Democratic Inquiry, he recounts a series of projects that exemplify engaged design in practice. These experiments in practice-based research are grounded in collaborations with communities and institutions. The projects DiSalvo describes took place from 2014 to 2019 in Atlanta. Rather than presume that government, industry—or academia—should determine the outcome, the designers began with the recognition that the residents and local organizations were already creative and resourceful. DiSalvo uses the projects to show how design might work as a mode of inquiry. Resisting heroic stories of design and innovation, he argues for embracing design as fragile, contingent, partial, and compromised. In particular, he explores how design might be leveraged to facilitate a more diverse civic imagination. A fundamental tenet of design is that the world is made, and therefore it could be made differently. A key concept is that democracy requires constant renewal and care. Thus, designing becomes a way to care, together, for our collective future.

Greater Good

Greater Good PDF Author: John A. Quelch
Publisher: Harvard Business Press
ISBN: 1422163679
Category : Business & Economics
Languages : en
Pages : 339

Book Description
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.

Brand Command

Brand Command PDF Author: Alex Marland
Publisher: UBC Press
ISBN: 0774832061
Category : Political Science
Languages : en
Pages : 529

Book Description
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world’s largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader’s inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.