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Author: DL Byron Publisher: Pearson Education ISBN: 013270496X Category : Computers Languages : en Pages : 360
Book Description
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.
Author: DL Byron Publisher: Pearson Education ISBN: 013270496X Category : Computers Languages : en Pages : 360
Book Description
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.
Author: Paul Chaney Publisher: McGraw-Hill Education ISBN: 9780071478953 Category : Business & Economics Languages : en Pages : 224
Book Description
Unleash the power of blogging in your real estate business Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers. Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to: Develop an effective Internet marketing strategy Generate leads consistently at almost no cost Define yourself as an expert in a particular area Serve your market niche Establish long-term relationships with your customers Create content that attracts major search engines Create buzz about your blog in the media Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!
Author: Jeremy Wright Publisher: McGraw Hill Professional ISBN: 0071479503 Category : Business & Economics Languages : en Pages : 338
Book Description
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0
Author: Kipp Bodnar Publisher: John Wiley & Sons ISBN: 1118214307 Category : Business & Economics Languages : en Pages : 216
Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Melissa Culbertson Publisher: John Wiley & Sons ISBN: 1118554787 Category : Computers Languages : en Pages : 426
Book Description
The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, unique, and aesthetically memorable blog without having to learn how to code beyond some basic CSS. Whether you're looking to write for a major brand, become a brand ambassador, sell a product, acquire new clients, advocate for a cause, or simply tell a story, you'll find design tricks, helpful techniques, and invaluable advice for creating a great-looking and functional blog. Provides the tools you need to understand what makes a successful blog from a design standpoint Teaches you CSS coding that can be used to create an effective blog design that gets noticed Helps you make design decisions regarding colors, fonts, and imagery Places special emphasis on providing your readers with a site that is easy to use thanks to smart navigation Blog Design For Dummies empowers you to make smart and creative adjustments to your blog so that you can be the proud owner of an effective blog design that gets noticed!
Author: Mark Schaefer Publisher: McGraw Hill Professional ISBN: 0071811176 Category : Business & Economics Languages : en Pages : 178
Book Description
Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer
Author: Christie Williams Publisher: Cohen Publications LLC ISBN: Category : Computers Languages : en Pages : 41
Book Description
Are you ready for a step-by-step blogging book that goes above and beyond in showing you how to start, grow, and monetize your blogging dream? Look no further: Blogging is just the book for you! Blogging has been around for over two decades, yet it has never been more popular or profitable than it is right now. With our modern understanding of digital marketing, social sales, and strategic content writing, anyone who is passionate about sharing their message with the world can turn their blog into a massive success. In Blogging, we go over a step-by-step process to conceptualize, brand, launch, and grow your blog. Whether you are looking to earn a part-time profit or a full-time income, you will discover exactly what you need to do inside of Blogging. Some of what we cover specifically includes: - The process of branding your blog so you tell your audience a cohesive story - How to choose your platform (WordPress vs. click-and-build websites) - Tips for writing an ‘About Me’ page that converts your audience - The anatomy of a blog post and how to write binge-worthy content - What SEO is and how to leverage SEO to maximize your organic growth - Detailed tips for marketing your blog both online and offline - Step-by-step methods for creating your A to Z blogging strategy so you know where to start and what specific steps to take, and when - Plus so much more! There has never been a better or easier-to-follow book to help you get started with blogging. We leave no questions unanswered as we document the exact steps you need to take in order to grow your blog from idea to scalable income. Pick up your copy of Blogging today and discover just how easy it is to take your idea and turn it into a dream blog. Regardless of what has held you back so far, you will realize just how easy it is to take action and put your content out there for the world to see. It’s easy when you know exactly what to do, when, and how! Whether you’re brand new to blogging, or you’ve been doing it for some time but need a refresher to help you grow your page and get better results, Blogging is THE go-to book for you. If you’re serious about making your blog work, this book will get you the results you are looking for. Pick up your copy today to see what I mean! This book is the closest thing you will ever get to a “magic wand” that sets your blogging dreams on fire and hands you the results you’ve been looking for. Once you pick up your copy, you’ll be on the path to taking action on your dream from day one. By the time you’re done reading Blogging, you will have a business you are proud of. What are you waiting for? Grab your copy today!
Author: Douglas Karr Publisher: John Wiley & Sons ISBN: 9780470901472 Category : Business & Economics Languages : en Pages : 434
Book Description
Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Author: Darren Rowse Publisher: John Wiley & Sons ISBN: 0470881747 Category : Computers Languages : en Pages : 176
Book Description
A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.
Author: Jill Walker Rettberg Publisher: John Wiley & Sons ISBN: 0745655963 Category : Language Arts & Disciplines Languages : en Pages : 239
Book Description
Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.
Author: DL Byron
Author: DL Byron
Author: Paul Chaney
Author: Jeremy Wright
Author: Kipp Bodnar
Author: Melissa Culbertson
Author: Mark Schaefer
Author: Christie Williams
Author: Douglas Karr
Author: Darren Rowse
Author: Jill Walker Rettberg