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Author: Jasmine D'Costa Publisher: James Lorimer & Company ISBN: 1459409930 Category : Juvenile Nonfiction Languages : en Pages : 122
Book Description
In 1991, nineteen-year-old Tammy Marquardt gave birth to a baby boy, Kenneth. Two years later he was dead. Tammy was convicted of his murder and sent to prison for life. Her conviction hinged largely on the evidence given by Dr. Charles Smith, the pediatric forensic pathologist at Toronto's famed Hospital for Sick Children. At the time, Dr. Smith was considered top in his field and his findings were never questioned. Tammy had two other sons taken away from her by the Children's Aid Society and her sons were adopted out to a new family. She spent fourteen years in prison for a murder she did not commit. Her fortunes turned when an inquiry into the cases of Dr. Charles Smith found that he was unqualified for his position and he had made serious errors in dozens of cases, which led to a series of wrongful convictions of innocent people, including Tammy. Tammy was released on bail in 2009 and eventually acquitted of all charges in 2011. This book tells how an innocent mother's life was nearly destroyed by an unethical and incompetent doctor and how she fought for and finally received some justice.
Author: Jasmine D'Costa Publisher: James Lorimer & Company ISBN: 1459409930 Category : Juvenile Nonfiction Languages : en Pages : 122
Book Description
In 1991, nineteen-year-old Tammy Marquardt gave birth to a baby boy, Kenneth. Two years later he was dead. Tammy was convicted of his murder and sent to prison for life. Her conviction hinged largely on the evidence given by Dr. Charles Smith, the pediatric forensic pathologist at Toronto's famed Hospital for Sick Children. At the time, Dr. Smith was considered top in his field and his findings were never questioned. Tammy had two other sons taken away from her by the Children's Aid Society and her sons were adopted out to a new family. She spent fourteen years in prison for a murder she did not commit. Her fortunes turned when an inquiry into the cases of Dr. Charles Smith found that he was unqualified for his position and he had made serious errors in dozens of cases, which led to a series of wrongful convictions of innocent people, including Tammy. Tammy was released on bail in 2009 and eventually acquitted of all charges in 2011. This book tells how an innocent mother's life was nearly destroyed by an unethical and incompetent doctor and how she fought for and finally received some justice.
Author: Naresh K. Malhotra Publisher: Emerald Group Publishing ISBN: 1784419311 Category : Business & Economics Languages : en Pages : 338
Book Description
Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.
Author: Trina Solet Publisher: Trina Solet ISBN: Category : Fiction Languages : en Pages : 121
Book Description
Austin doesn't know he's a father until a baby is suddenly handed over to him. He's shocked and not in any position to take care of a baby, but there is no one else. Austin has had a hard life, and he doesn't want the same thing for his baby boy. He's determined to give him a good life. Miller just happens to have a house that's too big for him and is in need of a few repairs. Austin and Miller strike a deal and a new living arrangement is born. But could there ever be more between them? Since Austin is straight, Miller doesn't think he stands a chance with him. Plus a tragedy from his childhood still shrouds his life in terror. Can he help falling with love with a man who's hot, loving, and makes him feel safe?
Author: Trina Solet Publisher: Trina Solet ISBN: Category : Fiction Languages : en Pages : 168
Book Description
Kurt used to be an arrogant jerk who only cared about money and status, but a car crash has left him with no memories and a brand new baby boy to take care of. His old life is meaningless to him and he can't reconnect with anyone he used to know. The only thing that matters to him is his son, Jack, but Kurt is anxious that he might not be able to take care of him. Though he always hated Kurt, Eric reluctantly steps in to help him with baby Jack. It's supposed to be temporary, but Eric just can't turn his back on a guy who needs him so much. Eric has always been closed off, afraid of getting hurt, but he can't stay away from Kurt. Since his accident, Kurt is a changed man. This new Kurt is kinder, gentler and devoted to his little son, Jack. He's a man Eric can't resist. If Eric can open his heart, he might find love and happiness with Kurt and Jack.
Author: Jean-Noël Kapferer Publisher: Kogan Page Publishers ISBN: 0749465166 Category : Business & Economics Languages : en Pages : 512
Book Description
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
Author: Allen P. Adamson Publisher: Macmillan ISBN: 0230342248 Category : Business & Economics Languages : en Pages : 285
Book Description
Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit.
Author: Nick Westergaard Publisher: AMACOM ISBN: 0814439233 Category : Business & Economics Languages : en Pages : 240
Book Description
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
Author: Andy Adams Publisher: IndyPublish.com ISBN: Category : Fiction Languages : en Pages : 336
Book Description
Here is a collection of gripping cowboy stories - written by a real-life cowboy. From the touching and elegiac "Around the Spade Wagon," a tale of two friends reminiscing over a campfire, to the thrilling kidnap by bandits of "The Ransom of Don Ramon Mora," to the slice-of-life account of a wolf hunt in "A Winter Round-up," the tales of Cattle Brands are steeped in the sights, smells and sounds of the old West. Adams knew his subject well, having spent a decade on the cattle trails of Texas and beyond in the 1890s. With fourteen short stories in all, Cattle Brands is a treat for all lovers of Western fiction. -- Amazon.com.
Author: Jasmine D'Costa
Author: Jasmine D'Costa
Author: Naresh K. Malhotra
Author: Trina Solet
Author: 
Author: Trina Solet
Author: Jean-Noël Kapferer
Author: WetFeet (Firm)
Author: Allen P. Adamson
Author: Nick Westergaard
Author: Andy Adams