Author: Allan Tépper
Publisher: TecnoTur LLC
ISBN:
Category : Computers
Languages : en
Pages : 33
Book Description
Whose domain is in your RSS feed: yours or somebody else’s? Of course, for your own benefit it should only be your own. And the domain registrar should be completely independent from your hosting company or hosting companies. Otherwise, the conflict of interest that would arise upon any conflict or sudden expulsion would be like hiring your spouse —a lawyer— to represent you in your own divorce.) The only way to be absolutely sure to retain existing podcast subscribers is to own your own domain and use it as the basis of your RSS feed. This ebook will explain why RSS is essential for syndication on platforms like Amazon, Apple Podcasts, Google Podcasts, RadioPublic, Spotify, TuneIn and more, and why it must be totally under your own control. This ebook will also compare 3 options where you can accomplish all of this from a single hosting provider, including the costs, primary advantages and disadvantages of each. Here’s the table of contents: —Introduction —What’s an RSS, in general and in podcasting? —Why Branded RSS? —Why 301 redirect is not enough —Three dedicated podcasts hosts that offer Branded RSS, and how they differ —Hosting on a marketed podcast host versus a standard web server —How to handle stats —Comparison for Branded RSS podcast hosting —Does your website and podcast comply with GDPR and DMCA? —The bottom line, depending upon your current situation —Pseudopodcasts, brought to us by YouTube, Spotify and Apple —Acknowledgements —Some other books by Allan Tépper —Online radio shows by Allan Tépper —About the author —Brands and FTC disclosures
Branded RSS Podcasting (Second Edition)
Author: Allan Tépper
Publisher: TecnoTur LLC
ISBN:
Category : Computers
Languages : en
Pages : 33
Book Description
Whose domain is in your RSS feed: yours or somebody else’s? Of course, for your own benefit it should only be your own. And the domain registrar should be completely independent from your hosting company or hosting companies. Otherwise, the conflict of interest that would arise upon any conflict or sudden expulsion would be like hiring your spouse —a lawyer— to represent you in your own divorce.) The only way to be absolutely sure to retain existing podcast subscribers is to own your own domain and use it as the basis of your RSS feed. This ebook will explain why RSS is essential for syndication on platforms like Amazon, Apple Podcasts, Google Podcasts, RadioPublic, Spotify, TuneIn and more, and why it must be totally under your own control. This ebook will also compare 3 options where you can accomplish all of this from a single hosting provider, including the costs, primary advantages and disadvantages of each. Here’s the table of contents: —Introduction —What’s an RSS, in general and in podcasting? —Why Branded RSS? —Why 301 redirect is not enough —Three dedicated podcasts hosts that offer Branded RSS, and how they differ —Hosting on a marketed podcast host versus a standard web server —How to handle stats —Comparison for Branded RSS podcast hosting —Does your website and podcast comply with GDPR and DMCA? —The bottom line, depending upon your current situation —Pseudopodcasts, brought to us by YouTube, Spotify and Apple —Acknowledgements —Some other books by Allan Tépper —Online radio shows by Allan Tépper —About the author —Brands and FTC disclosures
Publisher: TecnoTur LLC
ISBN:
Category : Computers
Languages : en
Pages : 33
Book Description
Whose domain is in your RSS feed: yours or somebody else’s? Of course, for your own benefit it should only be your own. And the domain registrar should be completely independent from your hosting company or hosting companies. Otherwise, the conflict of interest that would arise upon any conflict or sudden expulsion would be like hiring your spouse —a lawyer— to represent you in your own divorce.) The only way to be absolutely sure to retain existing podcast subscribers is to own your own domain and use it as the basis of your RSS feed. This ebook will explain why RSS is essential for syndication on platforms like Amazon, Apple Podcasts, Google Podcasts, RadioPublic, Spotify, TuneIn and more, and why it must be totally under your own control. This ebook will also compare 3 options where you can accomplish all of this from a single hosting provider, including the costs, primary advantages and disadvantages of each. Here’s the table of contents: —Introduction —What’s an RSS, in general and in podcasting? —Why Branded RSS? —Why 301 redirect is not enough —Three dedicated podcasts hosts that offer Branded RSS, and how they differ —Hosting on a marketed podcast host versus a standard web server —How to handle stats —Comparison for Branded RSS podcast hosting —Does your website and podcast comply with GDPR and DMCA? —The bottom line, depending upon your current situation —Pseudopodcasts, brought to us by YouTube, Spotify and Apple —Acknowledgements —Some other books by Allan Tépper —Online radio shows by Allan Tépper —About the author —Brands and FTC disclosures
Podcasting for Teachers Revised 2nd Edition
Author: Kathleen P. King
Publisher: IAP
ISBN: 1607529319
Category : Computers
Languages : en
Pages : 304
Book Description
This book introduces and explains this important new technology from the perspective of educators. It also provides new insights into the ways that technology can provide solutions to instructional needs that have not been sufficiently addressed until now. Not only does it provide concrete explanations, examples, models, and details about methods and resources that are not currently illustrated in other publications, but it also reveals a new rationale for the use of technology in education. This book helps readers apprehend critical issues essential to understanding and taking advantage of podcasting and related technologies as an educational resource: What podcasting is How “to do” podcasting How to plan podcasting-based activities for students How to create podcasts as teaching resources How to use podcasting for professional development Models developed specifically by the authors regarding: Podcast development Educators’ learning curve in podcasting Cost/benefit decision making regarding podcasting projects K – 12 school district directors of curriculum and instruction and directors of professional development, as well as classroom teachers, principals, and instructional supervisors across the core curriculum and in the area of Instructional Technology; and teacher educators and other college faculty will find this book a valuable resource. Readers may use the book as part of their own efforts to expand their teaching or staff development practice. It can also be an important resource for Education courses in content instruction and Instructional Technology and serve as a valuable reference for educators interested in educational applications of technology. What you will find in this revised and updated edition? New for this edition are valuable additional insights and updates related to our additional years of experience in podcasting and new media. Critical updated URLs, screenshots, software comparisons, data, some fresh new curricular examples, and included references to our new series, The Teachers’ Podcast and Transformation Education LIVE! We have also upgraded statistical information, advancements from the podcasting world, references, and biographical information. In short, the book is better than ever, in part because of suggestions form our many readers who are, teachers learners, and podcast listeners of course! The 16 chapters of the book are divided into the following major sections: PART I. A REVOLUTION IN OUR POCKETS PART II. PODCASTING “HOW TO” BASICS PART III. BECOMING A PODCASTING EDUCATOR
Publisher: IAP
ISBN: 1607529319
Category : Computers
Languages : en
Pages : 304
Book Description
This book introduces and explains this important new technology from the perspective of educators. It also provides new insights into the ways that technology can provide solutions to instructional needs that have not been sufficiently addressed until now. Not only does it provide concrete explanations, examples, models, and details about methods and resources that are not currently illustrated in other publications, but it also reveals a new rationale for the use of technology in education. This book helps readers apprehend critical issues essential to understanding and taking advantage of podcasting and related technologies as an educational resource: What podcasting is How “to do” podcasting How to plan podcasting-based activities for students How to create podcasts as teaching resources How to use podcasting for professional development Models developed specifically by the authors regarding: Podcast development Educators’ learning curve in podcasting Cost/benefit decision making regarding podcasting projects K – 12 school district directors of curriculum and instruction and directors of professional development, as well as classroom teachers, principals, and instructional supervisors across the core curriculum and in the area of Instructional Technology; and teacher educators and other college faculty will find this book a valuable resource. Readers may use the book as part of their own efforts to expand their teaching or staff development practice. It can also be an important resource for Education courses in content instruction and Instructional Technology and serve as a valuable reference for educators interested in educational applications of technology. What you will find in this revised and updated edition? New for this edition are valuable additional insights and updates related to our additional years of experience in podcasting and new media. Critical updated URLs, screenshots, software comparisons, data, some fresh new curricular examples, and included references to our new series, The Teachers’ Podcast and Transformation Education LIVE! We have also upgraded statistical information, advancements from the podcasting world, references, and biographical information. In short, the book is better than ever, in part because of suggestions form our many readers who are, teachers learners, and podcast listeners of course! The 16 chapters of the book are divided into the following major sections: PART I. A REVOLUTION IN OUR POCKETS PART II. PODCASTING “HOW TO” BASICS PART III. BECOMING A PODCASTING EDUCATOR
Secrets of Podcasting, Second Edition
Author: Bart G. Farkas
Publisher: Peachpit Press
ISBN: 0132712075
Category : Computers
Languages : en
Pages : 459
Book Description
Whether you want to create your own podcasts or just would like to locate and then listen to audio programs on your portable player, this is the book for you. In Secrets of Podcasting, Second Ed ition,author Bart G. Farkas provides real-world guidance and advice on how to: Download and enjoy podcasts with any MP3 player Create a script and set the structure and flow of your audio or video podcast Choose the right equipment-including the right microphone, headphones, and even preamp Use a digital recording device instead of your PC or Mac Pick audio editing and recording software Legally play music in your podcast or vodcast Distribute your podcast or vodcast In addition, Bart includes tutorials on creating podcasts on Windows machines and on Macs. He also offers dozens of recommendations for software to use for finding and subscribing to podcasts.
Publisher: Peachpit Press
ISBN: 0132712075
Category : Computers
Languages : en
Pages : 459
Book Description
Whether you want to create your own podcasts or just would like to locate and then listen to audio programs on your portable player, this is the book for you. In Secrets of Podcasting, Second Ed ition,author Bart G. Farkas provides real-world guidance and advice on how to: Download and enjoy podcasts with any MP3 player Create a script and set the structure and flow of your audio or video podcast Choose the right equipment-including the right microphone, headphones, and even preamp Use a digital recording device instead of your PC or Mac Pick audio editing and recording software Legally play music in your podcast or vodcast Distribute your podcast or vodcast In addition, Bart includes tutorials on creating podcasts on Windows machines and on Macs. He also offers dozens of recommendations for software to use for finding and subscribing to podcasts.
Podcast Academy: The Business Podcasting Book
Author: Michael Geoghegan
Publisher: CRC Press
ISBN: 1136031944
Category : Language Arts & Disciplines
Languages : en
Pages : 447
Book Description
Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
Publisher: CRC Press
ISBN: 1136031944
Category : Language Arts & Disciplines
Languages : en
Pages : 447
Book Description
Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
Read to Lead
Author: Jeff Brown
Publisher: Baker Books
ISBN: 1493430254
Category : Business & Economics
Languages : en
Pages : 240
Book Description
It's the common habit shared by many successful people throughout history. It's responsible for unlocking limitless creativity and influence. It's known to reduce stress, improve decision-making skills, and make you a better leader. What is it? Reading. And it's the single best thing you can do to improve yourself professionally. Reading more and better books creates opportunities for you to learn new skills, rise above your competition, and build a successful career. In Read to Lead you'll learn - why you need to read like your career depends on it - the five science-backed reasons reading will help you build your career - how to absorb a book into your bloodstream - a technique that can double (or triple!) your reading speed - tips on creating a lifetime reading habit - and more If you want to lead a more satisfied life, have more intelligent conversations, and broaden your mind, you need to read to lead!
Publisher: Baker Books
ISBN: 1493430254
Category : Business & Economics
Languages : en
Pages : 240
Book Description
It's the common habit shared by many successful people throughout history. It's responsible for unlocking limitless creativity and influence. It's known to reduce stress, improve decision-making skills, and make you a better leader. What is it? Reading. And it's the single best thing you can do to improve yourself professionally. Reading more and better books creates opportunities for you to learn new skills, rise above your competition, and build a successful career. In Read to Lead you'll learn - why you need to read like your career depends on it - the five science-backed reasons reading will help you build your career - how to absorb a book into your bloodstream - a technique that can double (or triple!) your reading speed - tips on creating a lifetime reading habit - and more If you want to lead a more satisfied life, have more intelligent conversations, and broaden your mind, you need to read to lead!
Encyclopedia of Distance Learning, Second Edition
Author: Rogers, Patricia L.
Publisher: IGI Global
ISBN: 1605661996
Category : Technology & Engineering
Languages : en
Pages : 2612
Book Description
Offers comprehensive coverage of the issues, concepts, trends, and technologies of distance learning.
Publisher: IGI Global
ISBN: 1605661996
Category : Technology & Engineering
Languages : en
Pages : 2612
Book Description
Offers comprehensive coverage of the issues, concepts, trends, and technologies of distance learning.
User Generated Branding
Author: Christoph Burmann
Publisher: LIT Verlag Münster
ISBN: 382581887X
Category : Branding (Marketing)
Languages : en
Pages : 251
Book Description
In the digital world of the participatory web millions of common people have started publishing own brand related content. Such amateur pieces ignore official marketing campaigns and are generated by brand fans and opponents alike. Given the increasing speed and reach of the internet those grassroots messages may have sweeping effects on the brand image. This book represents a first comprehensive study fully dedicated to the emerging phenomenon of brand related user generated content. It explores its patterns and shows how brand managers may benefit from it via user generated branding campaigns.
Publisher: LIT Verlag Münster
ISBN: 382581887X
Category : Branding (Marketing)
Languages : en
Pages : 251
Book Description
In the digital world of the participatory web millions of common people have started publishing own brand related content. Such amateur pieces ignore official marketing campaigns and are generated by brand fans and opponents alike. Given the increasing speed and reach of the internet those grassroots messages may have sweeping effects on the brand image. This book represents a first comprehensive study fully dedicated to the emerging phenomenon of brand related user generated content. It explores its patterns and shows how brand managers may benefit from it via user generated branding campaigns.
Podcasting in a Platform Age
Author: John L. Sullivan
Publisher: Bloomsbury Publishing USA
ISBN: 1501380680
Category : Performing Arts
Languages : en
Pages : 336
Book Description
Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.
Publisher: Bloomsbury Publishing USA
ISBN: 1501380680
Category : Performing Arts
Languages : en
Pages : 336
Book Description
Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.
Branding in a Digital World
Author: Hilary JM Topper MPA
Publisher: iUniverse
ISBN: 1532087470
Category : Business & Economics
Languages : en
Pages : 215
Book Description
How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
Publisher: iUniverse
ISBN: 1532087470
Category : Business & Economics
Languages : en
Pages : 215
Book Description
How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
35 Video Podcasting Careers & Businesses to Start
Author: Anne Hart
Publisher: iUniverse
ISBN: 153200074X
Category : Business & Economics
Languages : en
Pages : 463
Book Description
Launch your career or business in video podcasting. Are you looking for a job in video podcasting? Anyone with a digital video camcorder, microphone, computer and some technical savvy can launch an Internet video podcast show to inform, direct or enlighten. You can offer foresight, insight, or hindsight. Open a business or find a job creating and delivering digital video recordings-usually free-as podcasts. If you want to make money with video podcasting, offer to sell a sponsor's publicity and advertising on your video, or an author's creative works, interviews, or sermons. You can even show people how to fill out tax forms using a video podcast for instruction on most any subject people can learn independently. People who subscribe to video podcasts usually want to view for free. You can charge for a course to train or teach a class by video lecture and/or demonstration, but what if you want an actual paid job in video podcasting? And can you make more money in video than in the older, audio MP3 file 'radio' podcasting? Careers in video podcasting are beginning to bloom as seen by a variety of podcasting associations, news publications, and career information. Even job listings unrelated to podcasting are 'broadcast' by RSS feeds. Create your own job in podcasting by showing others how to find new trends and applications in their careers. Make informational, how-to, and motivational video podcasts. What if you want to use video podcasting to actually get hired? Are there jobs right now in video podcasting? Or is the field still primarily for trade publication publishers, syndicators, and video entrepreneurs on the Web?
Publisher: iUniverse
ISBN: 153200074X
Category : Business & Economics
Languages : en
Pages : 463
Book Description
Launch your career or business in video podcasting. Are you looking for a job in video podcasting? Anyone with a digital video camcorder, microphone, computer and some technical savvy can launch an Internet video podcast show to inform, direct or enlighten. You can offer foresight, insight, or hindsight. Open a business or find a job creating and delivering digital video recordings-usually free-as podcasts. If you want to make money with video podcasting, offer to sell a sponsor's publicity and advertising on your video, or an author's creative works, interviews, or sermons. You can even show people how to fill out tax forms using a video podcast for instruction on most any subject people can learn independently. People who subscribe to video podcasts usually want to view for free. You can charge for a course to train or teach a class by video lecture and/or demonstration, but what if you want an actual paid job in video podcasting? And can you make more money in video than in the older, audio MP3 file 'radio' podcasting? Careers in video podcasting are beginning to bloom as seen by a variety of podcasting associations, news publications, and career information. Even job listings unrelated to podcasting are 'broadcast' by RSS feeds. Create your own job in podcasting by showing others how to find new trends and applications in their careers. Make informational, how-to, and motivational video podcasts. What if you want to use video podcasting to actually get hired? Are there jobs right now in video podcasting? Or is the field still primarily for trade publication publishers, syndicators, and video entrepreneurs on the Web?