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Author: Howard J. Blumenthal Publisher: Clerisy Press ISBN: Category : Business & Economics Languages : en Pages : 266
Book Description
Reveals how the power of sophisticated brand management affects not only the goods we buy and the movies we see, but also religion, education, government, and warfare. -- from publisher description.
Author: Howard J. Blumenthal Publisher: Clerisy Press ISBN: Category : Business & Economics Languages : en Pages : 266
Book Description
Reveals how the power of sophisticated brand management affects not only the goods we buy and the movies we see, but also religion, education, government, and warfare. -- from publisher description.
Author: Stedman Graham Publisher: Simon and Schuster ISBN: 0684856980 Category : Business & Economics Languages : en Pages : 262
Book Description
Now in paperback, bestselling author Graham draws on the techniques used by advertisers and celebrities to show how anyone can create and project the positive and distinctive image that spells success.
Author: William J. McEwen Publisher: Simon and Schuster ISBN: 1595620052 Category : Business & Economics Languages : en Pages : 144
Book Description
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
Author: Jon Contino Publisher: Abrams ISBN: 168335317X Category : Design Languages : en Pages : 250
Book Description
The legendary graphic designer shares a retrospective of his most influential and unforgettable work in this career-spanning memoir. Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. A born-and-bred New Yorker, Jon’s upbringing comes through in the way he talks—and, most importantly, in the way he designs. He is the founder and creative director of Jon Contino Studio, and for more than two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated. Over the course of his career, Jon has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. Brand by Hand documents the evolution of his work, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime. Brand by Hand showcases Jon’s minimalist illustrations and unmistakable hand-lettering. It also shares how he took a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.
Author: Joseph Jaffe Publisher: John Wiley & Sons ISBN: 0471738697 Category : Business & Economics Languages : en Pages : 306
Book Description
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Author: Ellen Looyen Publisher: ISBN: 9781628651799 Category : Business & Economics Languages : en Pages : 138
Book Description
You already have a personal brand, whether you know it, or not! Personal branding is for anyone who wants to move ahead in their career, climb the corporate ladder or attract new clients. This book will help you redefine your personal brand, enhance your ability to influence and put you in a whole new league.
Author: Robert M. Donnelly Publisher: ISBN: 9781951568252 Category : Business & Economics Languages : en Pages : 82
Book Description
Personal Brand Planning for Life is not the typical book on how to find your brand. It is the recipe book for building a better career and life by using your brand. Personal Brand Planning is the first book to walk you step-by-step through a well-defined process of defining, managing, marketing and monetizing your brand. The book spends very little time telling you how important branding is and dives right into showing you how to assess your brand. Then, the authors take you on a marketing journey to build your strategy on and off line from the perspective of the job seeker and an entrepreneur. The book ends with lessons on monetizing your brand and expanding it into new marketplaces. Personal Brand Planning for Life provides the ultimate method for branding, which was created by a 20 year professor of entrepreneurship and a career coach for high achievers.
Author: Melissa Aronczyk Publisher: Peter Lang ISBN: 9781433108679 Category : Brand name products Languages : en Pages : 352
Book Description
"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
Author: Mark Ribowsky Publisher: Chicago Review Press ISBN: 1569761647 Category : Music Languages : en Pages : 316
Book Description
"Mark Ribowsky has written one king hell of a book about one king hell of a band. Buy that man a drink!" —Mick Wall, author of When Giants Walked the Earth This book tells the intimate story of how a band of lost souls and self-destructive misfits clawed their way to the very top of the rock'n'roll peak, writing and performing as if beneficiaries of a deal with the devil—a deal fulfilled by a tragic fall from the sky. The rudderless genius behind their ascent was a man named Ronnie Van Zant, who guided their five-year run and evolved not just a new country/rock idiom but a new Confederacy. Whiskey Bottles and Brand-New Cars is based on interviews with surviving band members and others who watched them. It gives a new perspective to a history of stage fights, motel-room destructions, cunning business deals, and brilliant studio productions, offering a greater appreciation for a band that, in the aftermath of its last plane ride, has sadly descended into self-caricature as the sort of lowbrow guns-'n'-God cliché that Ronnie Van Zant wanted to chuck from around his neck. No other book on Southern rock has ever captured the "Free Bird"–like sweep and significance of Lynyrd Skynyrd. Mark Ribowsky has written twelve books, including widely praised biographies of Tom Landry, Howard Cosell, Phil Spector, and Satchel Paige. He has also contributed extensively to magazines including Playboy, Penthouse, and High Times. He lives in Boca Raton, Florida.
Author: Howard J. Blumenthal
Author: Howard J. Blumenthal
Author: Stedman Graham
Author: William J. McEwen
Author: Jon Contino
Author: Joseph Jaffe
Author: Ellen Looyen
Author: Robert M. Donnelly
Author: Melissa Aronczyk
Author: ELLEN. LOOYEN
Author: Mark Ribowsky