How to Style Your Brand PDF Download

Author: Fiona Humberstone
Publisher:
ISBN: 9780956454539
Category : Branding (Marketing)
Languages : en
Pages : 208

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Book Description
The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs

Author: Shrikirti Mahesh
Publisher:
ISBN: 9781724205469
Category :
Languages : en
Pages : 116

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Book Description
The multi-trillion dollar Consumer Package Goods (CPG) industry runs on one engine: brands. And who controls those brands? Brand managers and Associate Brand Managers (ABMs). Behind all the shiny packaging and romance copy, a virtual army builds, maintains, and grows the brands you know and love. And every successful army needs a great leader.Right out of business school, ABMs will begin training as leaders of their brands. This book aims to prepare would-be interns and full-time ABMs on how to succeed in brand management by covering the most important skills: translating analytics; leading cross-functional teams; developing compelling decks; running the P&L; and more. With praise from business leaders, this book is an in-depth look at the real world experiences and skills needed to win at brand management.

Author: Dr. Asma Asfour
Publisher: Asma Asfour
ISBN:
Category : Computers
Languages : en
Pages : 195

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Book Description
This book, "AI-Powered Productivity," aims to provide a guide to understanding, utilizing AI and generative tools in various professional settings. The primary purpose of this book is to offer readers a deep dive into the concepts, tools, and practices that define the current AI landscape. From foundational principles to advanced applications, this book is structured to cater to both beginners and professionals looking to enhance their knowledge and skills in AI. This book is divided into nine chapters, each focusing on a specific aspect of AI and its practical applications: Chapter 1 introduces the basic concepts of AI, its impact on various sectors, and key factors driving its rapid advancement, along with an overview of generative AI tools. Chapter 2 delves into large language models like ChatGPT, Google Gemini, Claude, Microsoft's Turing NLG, and Facebook's BlenderBot, exploring their integration with multimodal technologies and their effects on professional productivity. Chapter 3 offers a practical guide to mastering LLM prompting and customization, including tutorials on crafting effective prompts and advanced techniques, as well as real-world examples of AI applications. Chapter 4 examines how AI can enhance individual productivity, focusing on professional and personal benefits, ethical use, and future trends. Chapter 5 addresses data-driven decision- making, covering data analysis techniques, AI in trend identification, consumer behavior analysis, strategic planning, and product development. Chapter 6 discusses strategic and ethical considerations of AI, including AI feasibility, tool selection, multimodal workflows, and best practices for ethical AI development and deployment. Chapter 7 highlights the role of AI in transforming training and professional development, covering structured training programs, continuous learning initiatives, and fostering a culture of innovation and experimentation. Chapter 8 provides a guide to successfully implementing AI in organizations, discussing team composition, collaborative approaches, iterative development processes, and strategic alignment for AI initiatives. Finally, Chapter 9 looks ahead to the future of work, preparing readers for the AI revolution by addressing training and education, career paths, common fears, and future trends in the workforce. The primary audience for the book is professionals seeking to enhance productivity and organizations or businesses. For professionals, the book targets individuals from various industries, reflecting its aim to reach a broad audience across different professional fields. It is designed for employees at all levels, offering valuable insights to both newcomers to AI and seasoned professionals. Covering a range of topics from foundational concepts to advanced applications, the book is particularly relevant for those interested in improving efficiency, with a strong emphasis on practical applications and productivity tools to optimize work processes. For organizations and businesses, the book serves as a valuable resource for decision-makers and managers, especially with chapters on data-driven decision-making, strategic considerations, and AI implementation. HR and training professionals will find the focus on AI in training and development beneficial for talent management, while IT and technology teams will appreciate the information on AI tools and concepts.

Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Category : Design
Languages : en
Pages : 338

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Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Author: Brad VanAuken
Publisher: Amacom Books
ISBN: 9780814406816
Category : Business & Economics
Languages : en
Pages : 332

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Book Description
"Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand."

Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238

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Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Author: Rahel Anne Bailie
Publisher: XML Press
ISBN: 1457182548
Category : Computers
Languages : en
Pages : 387

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Book Description
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index

Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: Shane Closser
Publisher: Adobe Press
ISBN: 0133588289
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels—web, mobile, email, video, and social media—to build their brand, drive revenue, and extend their reach. This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format to help you jump in and quickly start organizing and managing the delivery of your creative assets and other content. The Quick Reference Guide series focuses on enabling non-technical business users to perform the tasks they need to succeed in their job. This includes procedures for approving content, handy shortcuts, and helping to advise technical teams on the design of content infrastructure. You’ll learn the quickest way to: • Organize, find, and share assets • Take control of metadata and tagging • Manage multilingual content • Take advantage of flexible workflows • Tap into social communities

Author: Lia Zarantonello
Publisher: Routledge
ISBN: 1317803159
Category : Business & Economics
Languages : en
Pages : 346

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Book Description
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.