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Author: Y. Kusume Publisher: Springer ISBN: 1137369019 Category : Business & Economics Languages : en Pages : 234
Book Description
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
Author: Y. Kusume Publisher: Springer ISBN: 1137369019 Category : Business & Economics Languages : en Pages : 234
Book Description
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
Author: Zoe York Publisher: Zoe York ISBN: 1926527887 Category : Language Arts & Disciplines Languages : en Pages : 115
Book Description
“Genre fiction series are the bread and butter of mid-list writers. For many they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers: • high-concept pitches • world-building • taglines and blurbs • building a cast of characters • writing the first book in a series • finding comparable series • covers • how to write towards future marketing • and why ALL OF THE ABOVE should be considered before you write a single word
Author: Anna Harrison Publisher: Business Expert Press ISBN: 1637422245 Category : Business & Economics Languages : en Pages : 212
Book Description
In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand. Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.
Author: M. Fetscherin Publisher: Springer ISBN: 1137427124 Category : Business & Economics Languages : en Pages : 475
Book Description
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
Author: Janet Dailey Publisher: Kensington ISBN: 1496727444 Category : Fiction Languages : en Pages : 258
Book Description
Return to the roots of romance legend Janet Dailey’s most beloved family—the Calders—in this first book in a brand new series set on the beautiful, unforgiving American West, where the only thing more vital than hard work is the love of an unforgettable woman. “A sprawling, emotional love story.”—Publishers Weekly The Calder family patriarch is known throughout Montana as a formidable adversary—a force no one in his right mind would cross. But sometimes love can make a man do crazy things . . . Ambition drove Joe Dollarhide across the parched plains from Fort Sam Houston to Dodge City. One day, he was determined to have a spread every bit as vast and impressive as his employers’. But when a wild stampede separates him from the cattle drive, it is survival that keeps him going when most would have given up. Survival and a burning need to settle the score with Benteen Calder, the cattle boss he used to worship, the man who’d left him for dead… Hope buoyed Sarah Foxworth when she had just five dollars to her name, traveling the dusty rails where Joe first rescued her from a violent attack, then won her heart as a cowboy in need of redemption. With dreams of becoming a doctor herself one day, she uses all her wits to save her uncle’s medical practice and his reputation. But it’s her own reputation that suffers when she gives birth to an illegitimate baby. Years later, when Sarah walks into Joe’s world once more, he’s shaken to the core. Her dreams of becoming a doctor are dashed; her only hope is to find a better life for herself and her son—a child there’s no denying is his own. Now a prosperous rancher, Joe yearns to finally make a home with Sarah and their boy. Only Joe’s own road to riches has been strewn with obstacles, some looming even larger than the demons he still struggles against. But life has also shown Joe that nothing worth having ever comes easy. And that Sarah is a woman worth fighting for…
Author: Susan Fournier Publisher: Routledge ISBN: 1136470972 Category : Business & Economics Languages : en Pages : 501
Book Description
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Author: Tim Halloran Publisher: John Wiley & Sons ISBN: 1118828976 Category : Business & Economics Languages : en Pages : 272
Book Description
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Author: Tim Leberecht Publisher: Harper Collins ISBN: 0062302523 Category : Business & Economics Languages : en Pages : 225
Book Description
In this smart, playful, and provocative book, one of today’s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business—by designing products, services, and experiences that connect us with something greater than ourselves. Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves. A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals—these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism. The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents “Rules of Enchantment” that will help both individuals and organizations construct more meaningful experiences for themselves and others. The Business Romantic offers a radically different view of the good life and outlines how to better meet one’s own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.
Author: Trisha Telep Publisher: Robinson ISBN: 1849014434 Category : Fiction Languages : en Pages : 889
Book Description
From some of the biggest names in Regency historical romance, 25 wickedly witty, lusciously romantic and sublimely sensual short stories. Stories replete with oversexed aristocrats, posturing courtesans and feuding dukes and duchesses tell of a beautiful lady awakened by a passion more powerful than anything she has ever known, one that could doom or save her; a disgraced rake who, given a final chance to redeem himself, discovers love has rules of its own; and a luscious young beauty fed up with proper tea parties and elegant balls who disguises herself to enjoy a soirée of uninhibited pleasure. As the passion mounts, so do the complications... Includes big name contributors such as Anna Campbell, Lorraine Heath, Barbara Metzger, Deborah Raleigh and Elizabeth Boyle.
Author: H. W. Brands Publisher: Basic Books ISBN: 1541618033 Category : Biography & Autobiography Languages : en Pages : 928
Book Description
From the New York Times bestselling author, an acclaimed biography of President Teddy Roosevelt Lauded as "a rip-roaring life" (Wall Street Journal), TR is a magisterial biography of Theodore Roosevelt by bestselling author H.W. Brands. In his time, there was no more popular national figure than Roosevelt. It was not just the energy he brought to every political office he held or his unshakable moral convictions that made him so popular, or even his status as a bonafide war hero. Most important, Theodore Roosevelt was loved by the people because this scion of a privileged New York family loved America and Americans. And yet, according to Brands, if we look at the private Roosevelt without blinders, we see a man whose great public strengths hid enormous personal deficiencies; he was uncompromising, self-involved, and a highly imperfect brother, husband, and father. Beautifully written, and powerfully moved by its subject, TR is the classic biography of one of America's greatest and most complex leaders.
Author: Y. Kusume
Author: Y. Kusume
Author: Zoe York
Author: Anna Harrison
Author: M. Fetscherin
Author: Janet Dailey
Author: Susan Fournier
Author: Tim Halloran
Author: Tim Leberecht
Author: Trisha Telep
Author: H. W. Brands