Brand Origin and Consumers' Perceptions of Apparel Product Attributes Relating to Quality PDF Download

Author: Katie Peterson
Publisher:
ISBN: 9781109650501
Category :
Languages : en
Pages : 75

View

Book Description

Author: Katie Peterson
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 67

View

Book Description
This study examined the influence of perceived brand origin on United States consumers' perceptions of apparel product attributes related to quality. This study particularly focused on brand origin as a potential cue that consumers use to evaluate the quality of apparel products from three countries: United States, China and Italy. A literature Review was provided to show the link and evolution of country of origin literature and brand origin. The Associative Network Memory theory provided the theoretical framework for understanding why consumers use secondary cues such as brand origin information when forming their opinions and purchasing products. The results of this study concluded that consumers rated Italian brand the highest in quality, United States brands where rated second highest in quality and Chinese brands where rated the lowest in quality. Results also indicated that the more educated and the longer a consumer lived in the United States the more a consumer thinks about the brand origin of a product. Finally, this study's results also indicated that a consumers' age, gender, income, ethnicity and ethnocentrism did not affect their perceptions of apparel product quality based on brand origin. This study showed that brand origin perceptions do play a large role when consumers' are making inferences about the quality of an apparel item.

Author:
Publisher: Excel Books India
ISBN: 9350620928
Category :
Languages : en
Pages : 273

View

Book Description

Author: Hongjoo Woo
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 116

View

Book Description
"Do consumers want a "good" apparel brand? Although Corporate Social Responsibility (CSR) has been a crucial issue for the apparel industry, there was a lack of evidence showing how consumer perceptions of apparel brands' CSR affect brand equity, compared to apparel product attributes cross-culturally. This study aimed to unveil the comparable effects of CSR and apparel product attributes on apparel brands' brand equity among U.S. and Korean consumers. Total 447 survey questionnaires were collected from U.S. and Korean college students. The results found that both intrinsic and extrinsic apparel product attributes enhance brand equity, supporting H1. As only product responsibility, economics, and environment-related CSR dimensions significantly enhance brand equity, H2 was partially supported. There was no moderating effect of culture thereby H3 was rejected. However, additional analyses revealed that U.S. consumers more positively evaluate CSR and are more affected by CSR in improving brand equity than Korean consumers. In conclusion, in enhancing brand equity, consumers wanted a "good" apparel brand that is responsible for product, economics, and environments-related CSR issues in business practices, along with intrinsic and extrinsic apparel product attributes. And U.S. consumers more wanted responsible apparel brands than Korean consumers. The findings of this study give useful information of "what product attributes brands need to focus on," "what kinds of CSR dimensions they need to focus on," and "what they need to do for different consumers across countries.""--Abstract from author supplied metadata.

Author: Janace E. Bubonia
Publisher: Bloomsbury Publishing USA
ISBN: 1609015126
Category : Design
Languages : en
Pages : 383

View

Book Description
This user-friendly guide to evaluating apparel quality presents the roles of product designers, manufacturers, merchandisers, testing laboratories, and retailers from product inception through the sale of goods, to ensure quality products that meet customer expectations. Bubonia provides an overview of apparel production, with emphasis on quality characteristics and cues, consumer influences and motivations impacting purchasing decisions, and the relationship of apparel manufacturing and production processes, cost, price point and the quality level of an apparel product. A key aspect of the book is the focus on both U.S. and International standards and regulations required for apparel analysis, performance, labeling requirements and safety regulations. The text is highly illustrated with images of stitch and seam types plus photos of their uses in actual garments, providing students with the tools needed to skillfully evaluate and critique quality elements in apparel and textile products. Key Features ~ Supplementary Apparel Quality Lab Manual (sold separately) includes hands-on lab activities and projects that simulate real-world garment analysis and material testing ~ Industry Scenario boxes present case studies highlight real world situations such as the Lululemon recall and the environmental impact of apparel manufacturing ~ Provides an illustrated guide to ASTM stitch and seam types Teaching Resources ~ Instructor's Guide with Test Bank ~ PowerPoint presentations for each chapter PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395338. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

Author: Mi-Jung Kim
Publisher:
ISBN:
Category : Electronic commerce
Languages : en
Pages : 578

View

Book Description
The purpose of the present study was to determine consumer perceptions of apparel products in Internet shopping. According to the existing literature, four categories of perceptions play primary roles for apparel shopping consumer decisions: apparel appearance, apparel comfort, fabric characteristics, and apparel fit. The present study aimed to observe how consumers examine apparel products and focused on the role of consumers' apparel product perceptions in making their purchase decisions within an Internet shopping environment. Research methods resulting in qualitative data were utilized to observe how consumers navigate Web sites and search for the information needed to make purchase decisions. Participants were asked to access their favorite apparel Web site and go through their decision making process for selecting one apparel item to purchase. Observations were made regarding navigation patterns. Participants were also asked about specific product perceptions. Interviews were conducted with 26 female participants and lasted from 30 minutes to 1 hour. All interviews were audio-recorded and transcribed. Emergent themes from the interviews were identified and factors related to consumers' decision making processes were outlined. The results of the study showed how participants shopped for apparel products on the Web site using certain information. First, participants mentioned both positive and negative perceptions with Internet apparel shopping in general. Second, participants preferred certain Web sites based on their Internet shopping motivations. Third, based on Web site navigational patterns, five types of Internet apparel shoppers were identified: category shopper, bargain shopper, trend seeker, brand shopper, and visual shopper. Fourth, perceptions of apparel product value and quality were based on specific perceptions of image, comfort, fabric characteristics, and fit. The factors in each of these categories were examined and evaluated in relation to their importance in consumers' purchase decisions. Lastly, additional factors were used by participants in Internet apparel shopping decision making including: price, country of origin, shipping and handling fees, and return policies. The results of this study further our understanding of consumer behavior of the apparel products in the Internet environment and can provide needed information to Internet apparel retailers as they strive to create effective and useful Internet shopping environments.

Author: Nicolas Papadopoulos
Publisher: Routledge
ISBN: 1317953193
Category : Business & Economics
Languages : en
Pages : 504

View

Book Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

Author: Di Wu (master of arts in kinesiology.)
Publisher:
ISBN:
Category :
Languages : en
Pages :

View

Book Description
This study investigated the effect of a shirt with no logo, one sportswear brand logo or/and one fashion designer brand logo on consumer's perception of apparel attributes and the prediction of apparel wearer's traits. A 3x3x2 factorial design was employed in which the consumer-perceived apparel attribute scores, scores of the attributes people use to associate with the wearer, as well as expected price and purchase intention scores are dependent variables. Result indicates that brand name has effect on people's perception of apparel attributes and the evaluation of apparel product wearer's traits under co-branding condition. It was also found that gender plays an important role as individual difference.

Author: Katherine Walter
Publisher:
ISBN:
Category :
Languages : en
Pages : 82

View

Book Description
With fast fashion growing rapidly, insight onto consumers perception of the value for the country of origin in this sector of the retail industry is a topic that needs to be delved into deeper. While there are studies over the impact of country of origin and fast fashion separately, the correlation between these two dimensions has yet to be reviewed. The purpose of this study is to identify consumers perception of the overall value of fast fashion merchandise based on country of origin. Through a questionnaire, participants were asked open and closed-ended questions about specific factors of value based on country of origin in apparel products. These factors included perceived innovativeness, willingness to buy, perceived price, country familiarity, and quality. Through Amazon Mechanical Turk, participants were recruited to take this virtual survey. Because of the popularity of fast fashion with Millennial's and their growing purchasing power, the outcomes of this study are tailored to this generation. The implications of this study can be used throughout the retail and fashion industries. When decisions of outsourcing or in-sourcing products are being made, understanding how the country of origin impacts their perception of value will provide critical information companies and brands in all retail sectors can use.

Author: Una Glennon
Publisher: GRIN Verlag
ISBN: 3346278433
Category : Business & Economics
Languages : en
Pages : 70

View

Book Description
Bachelor Thesis from the year 2020 in the subject Sociology - Consumption and Advertising, Dublin Institute of Technology, course: International Business, language: English, abstract: This research project explores the consumer awareness of fast fashion amongst Irish consumers aged between eighteen and twentyfive. The aim of this research is to explore the level of awareness consumers have regarding fast fashion. Additionally, it intends to explore what the term “Fast fashion” means to young Irish consumers. Furthermore, this research aims to provide information on consumer perceptions of fashion retailers. Moreover, the research also intends to highlight whether those perceptions play a role in the buyer decision process. The key findings suggest that consumers fail to associate the ethical and environmental concerns that are synonymous with the fast fashion industry. Moreover, the research also exposed a failure that there is a disconnect between the term fast fashion and the manufacturing methods. Fast fashion and sweatshop labour are not mutually exclusive terms yet fast fashion as a term does not seem to carry the burden of its manufacturing origin. It was found that consumers have intentions of shopping more ethically and sustainably. However, there appears to be several misconceptions in what is currently considered ethical fashion among consumers which would affect the consumers ability to make an informed purchase decision. Cognitive dissonance being the act of consumers distancing themselves from purchase decisions that contradict their morals to avoid the feeling of discomfort was evident in this study. This research also found that the practice of greenwashing was present in fast fashion retailers advertising which does not portray the true environmental and social impacts of a product to the consumer.