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Author: Pete Canalichio Publisher: Brand Alive ISBN: Category : Business & Economics Languages : en Pages : 87
Book Description
Fill-in-the-blank templates modeled after Coca-Cola and Newell-Rubbermaid’s standard licensing contracts. Includes guide with call-outs explaining the meaning and benefits of each contract clause. Also included are these four related templates that will save you money and time: 1. Nondisclosure Agreement Template: A 3-page fill-in-the-blank NDA that legally protects your intellectual property. 2. Letter of Intent Template: A 3-page memo to send the licensee. 3. Deal Terms Memo Template: 4-page memo to send the licensee. 4. Licensing Deal Memo Template: What you send to senior management for approval of the deal you want to make.
Author: Pete Canalichio Publisher: Brand Alive ISBN: Category : Business & Economics Languages : en Pages : 87
Book Description
Fill-in-the-blank templates modeled after Coca-Cola and Newell-Rubbermaid’s standard licensing contracts. Includes guide with call-outs explaining the meaning and benefits of each contract clause. Also included are these four related templates that will save you money and time: 1. Nondisclosure Agreement Template: A 3-page fill-in-the-blank NDA that legally protects your intellectual property. 2. Letter of Intent Template: A 3-page memo to send the licensee. 3. Deal Terms Memo Template: 4-page memo to send the licensee. 4. Licensing Deal Memo Template: What you send to senior management for approval of the deal you want to make.
Author: Stojan Arnerstål Publisher: Kluwer Law International B.V. ISBN: 9403519207 Category : Law Languages : en Pages : 367
Book Description
Increasingly, firms use licensing to exploit and commercialize trademarks internationally. In a globalized market, the free flow of goods and services by means of licensing requires detailed knowledge of national legal provisions and principles that apply to agreements of this type. This chapter-by-chapter comparative overview on the law and application of trademark licensing worldwide – including chapters on such key commercial jurisdictions as the EU Member States, the United Kingdom, the United States, Brazil, and Japan – is written by a team of experienced and distinguished attorneys, each representing a particular country. Each contributor describes and analyses legal challenges and offers practical guidance on licensing issues in his or her national jurisdiction. Within this framework, each chapter discusses such issues and topics as the following: country-specific regulations on trademark licensing; particular legal requirements to be complied with prior to entering into a license agreement; antitrust legislation affecting the scope of a license agreement; breach of a trademark licensing agreement; circumstances under which a breach of contract also constitutes a trademark infringement; permitted extent of non-compete or non-challenge clauses; licensee’s standing to sue third parties for trademark infringement; effect of invalidation or expiry of the licensed trademark on the agreement; and licensee’s right to claim entitlement to goodwill in the trademark, or a right to compensation, for investments made in the trademark. Because of the broad range and variety of countries covered, the book will be welcomed by legal practitioners dealing or coming into contact with trademark licensing in practically any jurisdiction. Taken together, the chapters provide invaluable insights into the similarities and differences among the covered jurisdictions, helping trademark holders and their counsel to understand the particulars of a specific market and deciding whether to enter it or not. It will also be valuable as a comprehensive resource for academic researchers or policymakers interested in the international harmonization of intellectual property licensing law.
Author: Gregory J. Battersby Publisher: Wolters Kluwer ISBN: 9780735525443 Category : Law Languages : en Pages : 1516
Book Description
In the fast-paced, multi-billion dollar licensing industry, you don't have time to reinvent the wheel every time you need to draft or negotiate a strong, enforceable licensing agreement. And now you don't have to ... License Agreements: Forms and Checklists puts at your fingertips -- and on your computer screen -- all the critical tools needed to draft, negotiate, and finalize licensing deals more quickly and effectively: Sixty fully editable sample agreements that can be easily modified to meet your needs in virtually any transaction an introduction to each form that explains its purpose and applicability In-depth analysis of the legal principles you must consider when drafting an agreement, from both the licensor And The licensee perspective and authoritative discussions of 'hot issues' that will likely come up for negotiation and how to handle them Compiled by nationally renowned licensing law authorities Gregory J. Battersby and Charles W. Grimes, this time-saving reference gives you proven-effective agreements that can be used as the starting point For The preparation and negotiation of virtually any licensing transaction. Always Current! License Agreements: Forms and Checklists is completely up-to-date. But to make sure you're always aware of the latest legal developments, you will automatically receive - with no obligation to purchase - supplements and/or new editions on a trial basis. You will be billed separately at the then-current price. Upon receipt, you will have 30 days to purchase or return. Of course, you may cancel this automatic updating and supplementation program at any time by simply notifying Aspen Publishers in writing.
Author: Maria Cristina Longo Publisher: Taylor & Francis ISBN: 1040022731 Category : Business & Economics Languages : en Pages : 184
Book Description
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Brand licensing can be of interest to many stakeholders, including large companies, entrepreneurs, retailers, agencies and even celebrities. This is also a relevant strategy for small and medium-sized enterprises that want to expand their business abroad, reconciling their limited size with their flexibility. Examples of long-standing partnerships are presented and analyzed, with detailed consideration of what has made them so successful. Through the presentation of case studies in the sectors particularly interested in brand licensing, including the art, character, entertainment, fashion, jewelry, sports and toys sectors, this book aims to highlight opportunities, limits and challenges from both the licensor and licensee’s perspectives. In particular, these case studies represent an effective basis for comparing different experiences and brand licensing strategies, allowing readers to understand both best practices and pitfalls to avoid when building an effective and enduring licensing program. Chapter objectives, summaries, key learning points and discussion questions reinforce understanding and aid reflection. Practical yet theoretically grounded, this book is particularly suitable for postgraduate, MBA and executive education students interested in strategic brand management, licensing strategy and brand expansion. This book can also serve as a valuable guide for professionals interested in expanding their brand portfolio. This book provides effective tools to evaluate the strategic side of brand licensing and the selection of the appropriate company to be a licensee. Online resources include PowerPoint slides, a test bank of exam questions, a case list and discussion questions.
Author: Ravi Singhania Publisher: Bloomsbury Publishing ISBN: 9390176859 Category : Business & Economics Languages : en Pages : 736
Book Description
This book is an essential handy guide for any draftsman and in-house counsels as it not only contains the practical and usable templates that can serve as a prototype for the various contracts but also provides a sense about the purpose and critical points of the contract. For each of the chapters, along with the templates, there is an introduction and drafting notes, allowing a reader to grasp the essence and importance of the clauses. It comprises of chapters on Partnership; Procurement of goods, services and assets; Mergers, Acquisitions and Joint Ventures; Real Estate; Employment; Confidentiality; Franchise; Trademark; Patent; Copyright publishing, broadcast reproduction and performer's rights; Agency; Hire Purchase; Turnkey/EPC; and Project Finance. One chapter is exclusively devoted to one of the most important clauses in any contract ie the Dispute Resolution clause, and it covers the intricacies of this clause with respect to different contracts. This book will prove useful for professionals/students in understanding the practical details of varied contracts, act as a beginning point for practitioners, and be useful for all considering the vast number of contracts dealt with. Key Features A must to have for in-house legal teams, consultants, legal practitioners, and fresh lawyers. Templates of important and day-to-day contracts, acting as a beginning point for practitioners. Practical and business-oriented templates for day to day contracts with introduction and drafting notes. Special focus on Dispute Resolution clauses in most of the agreements. Useful for professionals/students to understand the practical details of varied contracts.
Author: Pete Canalichio Publisher: Brand Alive ISBN: Category : Business & Economics Languages : en Pages : 18
Book Description
Know what to ask and how to ask it, eliminate unsuitable licensees quickly, uncover every licensee’s strengths and weaknesses, find the best partner for your brand.
Author: Pete Canalichio Publisher: Brand Alive ISBN: Category : Business & Economics Languages : en Pages : 18
Book Description
Know in advance what brands will ask you, copy/paste answers into brand-specific forms, get an unfair advantage over competitors, level up your professionalism, and familiarize yourself with how brands think.
Author: World Intellectual Property Organization Publisher: WIPO ISBN: 9280526332 Category : Law Languages : en Pages : 68
Book Description
This Manual focuses on issues essential for understanding licensing, including: the context in which licensing may occur; key terms of a licensing agreement and negotiation methods; and how to prepare for and negotiate a win-win licensing contract.
Author: Pete Canalichio
Author: Pete Canalichio
Author: Stojan Arnerstål
Author: Gregory J. Battersby
Author: Maria Cristina Longo
Author: Ravi Singhania
Author: Kojo Yelpaala
Author: World Intellectual Property Organization
Author: Pete Canalichio
Author: Pete Canalichio
Author: World Intellectual Property Organization