Author: Adam Woog Publisher: Referencepoint Press ISBN: 9781601529947 Category : Actors Languages : en Pages : 0
Book Description
Celebrities often use their famous names and faces to create brand retail empires, promoting products from their own organizations and from other companies. This book examines the lives of six celebrity entrepreneurs: Shawn Carter (Jay Z), Kim Kardashian, Sean Combs (Diddy), Jessica Alba, Jessica Simpson, and Taylor Swift.
Author: Aaron Barlow Publisher: Bloomsbury Publishing USA ISBN: Category : Social Science Languages : en Pages : 447
Book Description
Stars do have real power, but not all of them wield it wisely. This work explores how a variety of celebrities developed their brands and how celebrity can become a jumping-off point to entirely unrelated activities. Over the past century, a new breed of entertainer has arisen—one where the old division between on-camera talent and the suits behind the scenes has largely eroded. From Mabel Normand and Charlie Chaplin to Lady Gaga and Quentin Tarantino, entertainers have attempted to cross specialties and platforms to new arenas, from politics to philanthropy and more. An ideal resource for general readers as well as students of American popular culture and media at the undergraduate through scholar level, Star Power: The Impact of Branded Celebrity details the new ways entertainers are working in expanded environments to broaden their brands while also providing the history behind this recent trend. The two-volume set comprises four main sections: one that provides historical background, a second on entertainers moving beyond stardom, a third focused on commerce and education, and a final section on cultural missions. The work documents how earlier entertainers "set the stage" for today's stars by exploiting their celebrity to take greater artistic control of their projects and provides articles that depict each artist from a number of perspectives. Readers will understand what motivates the most important contemporary entertainers working today and better grasp the business of entertainment as a whole—how Hollywood works, and who is really in control.
Author: Amanda Scheiner McClain Publisher: Lexington Books ISBN: 0739177168 Category : Social Science Languages : en Pages : 159
Book Description
The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world connoting warrantless celebrity, voluptuous beauty, and social media savviness. Amanda Scheiner McClain explores the Kardashians’ brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public vs. private spheres themes. In addition, a study of the Kardashian blogs and Twitter use finds that their careful participation amplifies celebrity and unifies the overall brand into a single, sellable image across media. Through interactive media and just being themselves, the Kardashians renovate banal status updates and hackneyed reality television into character-constructing building blocks of brand, celebrity, and profits.
Author: Catherine Kaputa Publisher: Nicholas Brealey ISBN: 1857889959 Category : Business & Economics Languages : en Pages : 297
Book Description
"Whether you're launching your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Kaputa has made this challenger her personal and professional study, and she shares secrets worth many times the cost of admission!" - Daniel H. Pink, author of Drive and A Whole New Mind Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
Author: Jorie Lagerwey Publisher: Routledge ISBN: 131726570X Category : Social Science Languages : en Pages : 160
Book Description
This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.
Author: Jo Piazza Publisher: Open Road Media ISBN: 1453205519 Category : Business & Economics Languages : en Pages : 208
Book Description
From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.
Author: Susan J. Douglas Publisher: NYU Press ISBN: 1479862037 Category : Social Science Languages : en Pages : 326
Book Description
The historical and cultural context of fame in the twenty-first century Today, celebrity culture is an inescapable part of our media landscape and our everyday lives. This was not always the case. Over the past century, media technologies have increasingly expanded the production and proliferation of fame. Celebrity explores this revolution and its often under-estimated impact on American culture. Using numerous precedent-setting examples spanning more than one hundred years of media history, Douglas and McDonnell trace the dynamic relationship between celebrity and the technologies of mass communication that have shaped the nature of fame in the United States. Revealing how televised music fanned a worldwide phenomenon called “Beatlemania” and how Kim Kardashian broke the internet, Douglas and McDonnell also show how the media has shaped both the lives of the famous and the nature of the spotlight itself. Celebrity examines the production, circulation, and effects of celebrity culture to consider the impact of stars from Shirley Temple to Muhammad Ali to the homegrown star made possible by your Instagram feed. It maps ever-evolving media technologies as they adeptly interweave the lives of the rich and famous into ours: from newspapers and photography in the nineteenth century, to the twentieth century’s radio, cinema, and television, up to the revolutionary impact of the internet and social media. Today, mass media relies upon an ever-changing cast of celebrities to grab our attention and money, and new stars are conquering new platforms to build their adoring audiences and enhance their images. In the era of YouTube, Snapchat, and reality television, fame may be fleeting, but its impact on society is profound and lasting.
Author: Aaron Barlow Publisher: ISBN: 9789798216145 Category : Branding (Marketing) Languages : en Pages : 0
Book Description
This work explores how a variety of celebrities developed their brands and how celebrity can become a jumping-off point to entirely unrelated activities.
Author: Adam Woog
Author: Saloomeh Tabari
Author: Aaron Barlow
Author: Amanda Scheiner McClain
Author: Catherine Kaputa
Author: 
Author: Jorie Lagerwey
Author: Jo Piazza
Author: Susan J. Douglas
Author: Aaron Barlow