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Author: Roberto M. Álvarez del Blanco Publisher: Routledge ISBN: 0429655452 Category : Business & Economics Languages : en Pages : 312
Book Description
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Author: Roberto M. Álvarez del Blanco Publisher: Routledge ISBN: 0429655452 Category : Business & Economics Languages : en Pages : 312
Book Description
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Author: Roberto M. Álvarez del Blanco Publisher: Routledge ISBN: 0429657897 Category : Business & Economics Languages : en Pages : 211
Book Description
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Author: Roberto M. Álvarez del Blanco Publisher: ISBN: 9780367112400 Category : Aesthetics Languages : en Pages : 0
Book Description
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Author: Paul Duncum Publisher: Bloomsbury Publishing ISBN: 1350193429 Category : Art Languages : en Pages : 249
Book Description
Today's many popular aesthetic pleasures have a very long history. Paul Duncum considers the historical critical discourses, and socio-political issues raised by aesthetic pleasures in fifteen thematic chapters. Using illustrative examples from the past, present, and across cultures, he challenges the idea of any decline of cultural standards and argues that no grounds exist for cultural pessimism. Refusing to condemn popular culture on the basis of taste, he reserves critique for the socio-political ideologies aesthetics invariably serve. Art history, film, cultural studies, and philosophical aesthetics are each employed to show that the sensory/emotional lures of today's popular culture are mostly identical to those of premodern fine art. They include the violent, the horrific, the sentimental, the exotic, the erotic, and the humorous. Some of these pleasures derive from our evolutionary biology; they are all an important part of what it means to be human, and central to understanding contemporary society. Examples are wide-ranging, including British seaside postcards, Disney films, Nazi propaganda, burlesque, modern advertising, as well as many exemplars of fine art. The book reveals fresh insights for all those studying visual culture, art history, aesthetics, media studies, and media and art education.
Author: Mark Tungate Publisher: Kogan Page Publishers ISBN: 0749461829 Category : Business & Economics Languages : en Pages : 288
Book Description
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
Author: Frances Frei Publisher: Harvard Business Press ISBN: 1633697053 Category : Business & Economics Languages : en Pages : 257
Book Description
"Unleashed is worth an afternoon of your time, whether or not you are already a leader. It is sparkily written and personal, drawing on the experiences of co-authors (and spouses) Frei and Morriss."— Financial Times Leadership isn't easy. It takes grit, courage, and vision, among other things, that can be hard to come by on your toughest days. When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies. Frances Frei and Anne Morriss offer a different worldview. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at empowering other people—and making sure this impact endures even in your absence. As Frei and Morriss show through inspiring stories from ancient Rome to present-day Silicon Valley, the origins of great leadership are found, paradoxically, not in worrying about your own status and advancement, but in the unrelenting focus on other people's potential. Unleashed provides radical advice for the practice of leadership today. Showing how the boldest, most effective leaders use a special combination of trust, love, and belonging to create an environment in which other people can excel, Frei and Morriss offer practical, battle-tested tools—based on their work with companies such as Uber, Riot Games, WeWork, and others—along with interviews and stories from their own personal experience, to make these ideas come alive. This book is your indispensable guide for unleashing greatness in other people . . . and, ultimately, in yourself. To learn more, please visit theleadersguide.com.
Author: Olympia LePoint Publisher: ISBN: 9780988537620 Category : Languages : en Pages : 314
Book Description
Do you use your brain's full powers? Need to overcome a challenging situation and regain success? Want to develop your intuition? Open this book. Countless books have been written about the process of healing the brain from traumatic situations. But Answers Unleashed: The Science of Unleashing Your Brain's Power by Olympia LePoint is the first self-help brainpower book written by an award-winning rocket scientist who overcame her own life challenges to launch 28 NASA Space Shuttle missions into Space. With the science that she used to map space vehicles to Mars and distant planets, Olympia LePoint now applies the same science to the human brain, so people can remap their brain's interior by using thoughts. Olympia LePoint defines a new structure of the brain, called the Triabrain and the Triabrain Theory of Relativity, which profoundly describes how anyone can use science and faith to reshape their brain and ultimately transform his life. Readers unleash their intuitive abilities, birth great ideas into scientific innovation, and change the course of their lives by attracting lucrative success. Simply take this neuroscience textbook home for a university education in the privacy of your own home. You can become a genius at any age!
Author: Heidi McLaughlin Publisher: Castle Quay Books ISBN: 1988928354 Category : Religion Languages : en Pages : 157
Book Description
"A cup of fresh joy!? Wouldn’t it be great if we could buy a cup of joy and sip on it all day? In our daily pursuit of joy through people, adventures, and success, we often come up empty and gasping for air. Always needing more. After the crushing loss of both her first and her second beloved husbands, author Heidi McLaughlin desperately needed joy that was sustainable and fresh. She was startled to discover that she could have it, because pain and joy can co-exist. In spite of disappointments, pain, and losses, joy is available at all times because joy is an endless resource of heaven through our connection with God. Fresh Joy takes you by the hand and guides you through honest and raw stories, biblical truths, and practical steps to help you find and grow deep, fulfilling, and lasting joy."
Author: Bella Jacobs Publisher: Createspace Independent Publishing Platform ISBN: 9781724821157 Category : Shapeshifting Languages : en Pages : 370
Book Description
One woman on the run. Four dangerously sexy bodyguards. And a war brewing that will change the shifter world forever... I'm living on borrowed time, fighting for survival against a deadly new virus that has no cure and a cult doing its best to brainwash me. But when a mysterious note shows up on my windowsill one night, its chilling message--Run, Wren--launches me out of the frying pan and into the fire. Within hours, everything I thought I knew about my life, my family, and my origins is obliterated, and I'm racking up enemies at an alarming rate. Between the cult I've just escaped, a violent shifter faction out for my blood, and an ancient evil who eats "chosen ones" like me for breakfast, my last hope is to join forces with four dangerous-looking men who claim they were sent to guard my life. Luke, a werewolf with a rap sheet. Creedence, a lynx shifter who never met a mark he couldn't con. Kite, a bear kin with a mean right hook and heart of gold. And Dust, my childhood best friend and dude voted least likely to be a secret shape-shifting griffin. But are these men really what they seem? Or are my alpha guardians hiding a secret agenda of their own? I'm not sure, but one thing is for certain-choosing the right allies will mean the difference between life and death. For me, and everyone I love. UNLEASHED is book one in the Dark Moon Shifter's series. It is a true reverse harem featuring one woman and her four mates.
Author: Roberto M. Álvarez del Blanco
Author: Roberto M. Álvarez del Blanco
Author: Roberto M. Álvarez del Blanco
Author: Roberto M. Álvarez del Blanco
Author: Dinyar Workingboxwalla
Author: Paul Duncum
Author: Mark Tungate
Author: Frances Frei
Author: Olympia LePoint
Author: Heidi McLaughlin
Author: Bella Jacobs