Author: Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 160
Book Description
Bradford's Survey and Directory of Marketing Research Agencies in the United States and the World
Author: Survey and Directory, Marketing Research Agencies in the United States
Author: Bradford's Directory of Marketing Research Agencies in the United States and the World
Author: Bradford's Directory of Marketing Research Agencies and Management Consultants in the United States and the World
Author: Publisher:
ISBN:
Category : Business consultants
Languages : en
Pages : 392
Book Description
Bradford's Survey and Directory of Marketing Research Agencies in the United States and the World
Author: Selling the United States Market
Author: Gustav Edward LarsonPublisher:
ISBN:
Category : United States
Languages : en
Pages : 148
Book Description
Distribution Data Guide
Author: Survey Sampling and Measurement
Author: N. Krishnan NamboodiriPublisher: Elsevier
ISBN: 1483270459
Category : Reference
Languages : en
Pages : 391
Book Description
Survey Sampling and Measurement contains the invited papers presented at the Second Symposium on Survey Sampling held at Chapel Hill in April 1977. The volume is divided into seven parts. Part I makes a plea towards improving the quality of sample surveys via the creation of a computerized system of information on error estimates associated with the design and execution of surveys. It also suggests a realistic agenda for future work in survey sampling practice and theory. Part II contains papers dealing with specific methodological problems. Part III examines selected problems of analysis of survey data. The papers in Part IV deal with nonresponse, undercoverage, and related problems. Part V focuses on time series analysis. Part VI discusses applications of sample survey data and methods. Part VII addresses the gap between current survey practices and recent theoretical developments. It is hoped that this volume will be of interest to survey statisticians as well as to survey data users. If it stimulates thoughtful and courageous attack on some of the unresolved problems in survey sampling, its mission will have been amply fulfilled
The Lumberman's Guide to Exporting
Author: Ralph T. MonahanPublisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 24
Book Description
Fundamentals of Marketing Research
Author: Scott M. SmithPublisher: SAGE
ISBN: 9780761988526
Category : Business & Economics
Languages : en
Pages : 910
Book Description
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.